考研201英語（一）在線題庫每日一練（三百五十六）

本文提供考研201英語（一）在線題庫每日一練，以下為具體內(nèi)容

1、The rough guide to marketing success used to be that you got what you paid for. No longer. While traditional “paid” media—such as television commercials and print advertisements—still play a major role, companies today can exploit many alternative forms of media. Consumers passionate about a product may create “owned” media by sending e-mail alerts about products and sales to customers registered with its Web site. The way consumers now approach the broad range of factors beyond conventional paid media. Paid and owned media are controlled by marketers promoting their own products. For earned media, such marketers act as the initiator for users' responses. But in some cases, one marketer's owned media become another marketer's paid media—for instance, when an e-commerce retailer sells ad space on its Web site. We define such sold media as owned media whose traffic is so strong that other organizations place their content or e-commerce engines within that environment. This trend, which we believe is still in its infancy, effectively began with retailers and travel providers such as airlines and hotels and will no doubt go further. Johnson & Johnson, for example, has created BabyCenter, a stand-alone media property that promotes complementary and even competitive products. Besides generating income, the presence of other marketers makes the site seem objective, gives companies opportunities to learn valuable information about the appeal of other companies' marketing, and may help expand user traffic for all companies concerned. The same dramatic technological changes that have provided marketers with more (and more diverse) communications choices have also increased the risk that passionate consumers will voice their opinions in quicker, more visible, and much more damaging ways. Such hijacked media are the opposite of earned media: an asset or campaign becomes hostage to consumers, other stakeholders, or activists who make negative allegations about a brand or product. Members of social networks, for instance, are learning that they can hijack media to apply pressure on the businesses that originally created them. If that happens, passionate consumers would try to persuade others to boycott products, putting the reputation of the target company at risk. In such a case, the company's response may not be sufficiently quick or thoughtful, and the learning curve has been steep. Toyota Motor, for example, alleviated some of the damage from its recall crisis earlier this year with a relatively quick and well-orchestrated social-media response campaign, which included efforts to engage with consumers directly on sites such as Twitter and the social-news site Digg. 1.Consumers may create “earned” media when they are（  ）.2.According to Paragraph 2, sold media feature （  ）.  3.The author indicates in Paragraph 3 that earned media （  ）.  4.Toyota Motor's experience is cited as an example of （  ）.  5.Which of the following is the text mainly about ? 

問題1

A、obscssed with online shopping at certain Web sites

B、inspired by product-promoting e-mails sent to them

C、eager to help their friends promote quality products

D、enthusiastic about recommending their favorite products

問題2

A、a safe business environment

B、random competition

C、strong user traffic

D、flexibility in organization

問題3

A、invite constant conflicts with passionate consumers

B、can be used to produce negative effects in marketing

C、may be responsible for fiercer competition

D、deserve all the negative comments about them

問題4

A、responding effectively to hijacked media

B、persuading customers into boycotting products

C、cooperating with supportive consumers

D、taking advantage of hijacked media

問題5

A、Alternatives to conventional paid media.

B、Conflict between hijacked and earned media.

C、Dominance of hijacked media.

D、Popularity of owned media.

2、It's no surprise that Jennifer Senior's insightful, provocative magazine cover story, “I love My Children, I Hate My Life,” is arousing much chatter—nothing gets people talking like the suggestion that child rearing is anything less than a completely fulfilling, life-enriching experience. Rather than concluding that children make parents either happy or miserable, Senior suggests we need to redefine happiness: instead of thinking of it as something that can be measured by moment-to-moment joy, we should consider being happy as a past-tense condition. Even though the day-to-day experience of raising kids can be soul-crushingly hard, Senior writes that “the very things that in the moment dampen our moods can later be sources of intense gratification and delight.” The magazine cover showing an attractive mother holding a cute baby is hardly the only Madonna-and-child image on newsstands this week. There are also stories about newly adoptive—and newly single—mom Sandra Bullock, as well as the usual “Jennifer Aniston is pregnant” news. Practically every week features at least one celebrity mom, or mom-to-be, smiling on the newsstands. In a society that so persistently celebrates procreation, is it any wonder that admitting you regret having children is equivalent to admitting you support kitten-killing? It doesn't seem quite fair, then, to compare the regrets of parents to the regrets of the children. Unhappy parents rarely are provoked to wonder if they shouldn't have had kids, but unhappy childless folks are bothered with the message that children are the single most important thing in the world: obviously their misery must be a direct result of the gaping baby-size holes in their lives. Of course, the image of parenthood that celebrity magazines like Us Weekly and People present is hugely unrealistic, especially when the parents are single mothers like Bullock. According to several studies concluding that parents are less happy than childless couples, single parents are the least happy of all. No shock there, considering how much work it is to raise a kid without a partner to lean on; yet to hear Sandra and Britney tell it, raising a kid on their “own” (read: with round-the-clock help) is a piece of cake. It's hard to imagine that many people are dumb enough to want children just because Reese and Angelina make it look so glamorous: most adults understand that a baby is not a haircut. But it's interesting to wonder if the images we see every week of stress-free, happiness-enhancing parenthood aren't in some small, subconscious way contributing to our own dissatisfactions with the actual experience, in the same way that a small part of us hoped getting “the Rachel” might make us look just a little bit like Jennifer Aniston. 1.Jennifer Senior suggests in her article that raising a child can bring （  ）.  2.We learn from Paragraph 2 that（  ）.3.It is suggested in Paragraph 3 that childless folks （  ）.  4.According to Paragraph 4, the message conveyed by celebrity magazines is （  ）.  5.Which of the following can be inferred from the last paragraph? 

問題1

A、temporary delight

B、enjoyment in progress

C、happiness in retrospect

D、lasting reward

問題2

A、celebrity moms are a permanent source for gossip

B、single mothers with babies deserve greater attention

C、news about pregnant celebrities is entertaining

D、having children is highly valued by the public

問題3

A、are constantly exposed to criticism

B、are largely ignored by the media

C、fail to fulfill their social responsibilities

D、are less likely to be satisfied with their life

問題4

A、soothing

B、ambiguous

C、compensatory

D、misleading

問題5

A、Having children contributes little to the glamour of celebrity moms.

B、Celebrity moms have influenced our attitude towards child rearing.

C、Having children intensifies our dissatisfaction with life.

D、We sometimes neglect the happiness from child rearing.

3、People are, on the whole, poor at considering background information when making individual decisions. At first glance this might seem like a strength that （1） the ability to make judgments which are unbiased by （2） factors. But Dr. Uri Simonsohn speculated that an inability to consider the big （3） was leading decision-makers to be biased by the daily samples of information they were working with. （4）, he theorised that a judge （5） of appearing too soft （6） crime might be more likely to send someone to prison （7） he had already sentenced five or six other defendants only to forced community service on that day.To （8） this idea, he turned to the university-admissions process. In theory, the （9） of an applicant should not depend on the few others （10） randomly for interview during the same day, but Dr Simonsohn suspected the truth was （11）.He studied the results of 9,323 MBA interviews （12） by 31 admissions officers. The interviewers had （13） applicants on a scale of one to five. This scale （14） numerous factors into consideration. The scores were （15） used in conjunction with an applicant’s score on the Graduate Management Admission Test, or GMAT, a standardised exam which is （16） out of 800 points, to make a decision on whether to accept him or her.Dr Simonsonh found if the score of the previous candidate in a daily series of interviewees was 0.75 points or more higher than that of the one （17） that, then the score for the next applicant would （18） by an average of 0.075 points. This might sound small, but to （19） the effects of such a decrease a candidate would need 30 more GMAT points than would otherwise have been （20）.

問題1

A、grants

B、submits

C、transmits

D、delivers

問題2

A、minor

B、objective

C、crucial

D、external

問題3

A、issue

B、vision

C、picture

D、moment

問題4

A、For example

B、On average

C、In principle

D、Above all

問題5

A、fond

B、fearful

C、capable

D、thoughtless

問題6

A、in

B、on

C、to

D、for

問題7

A、if

B、until

C、though

D、unless

問題8

A、promote

B、emphasize

C、share

D、test

問題9

A、decision

B、quality

C、status

D、success

問題10

A、chosen

B、studied

C、found

D、identified

問題11

A、exceptional

B、defensible

C、replaceable

D、otherwise

問題12

A、inspired

B、expressed

C、conducted

D、secured

問題13

A、assigned

B、rated

C、matched

D、arranged

問題14

A、put

B、got

C、gave

D、took

問題15

A、instead

B、then

C、ever

D、rather

問題16

A、selected

B、passed

C、marked

D、introduced

問題17

A、before

B、after

C、above

D、below

問題18

A、jump

B、float

C、drop

D、fluctuate

問題19

A、achieve

B、undo

C、maintain

D、disregard

問題20

A、promising

B、possible

C、necessary

D、helpful

4、On a five to three vote, the Supreme Court knocked out much of Arizona's immigration law Monday—a modest policy victory for the Obama Administration. But on the more important matter of the Constitution, the decision was an 8-0 defeat for the Administration's effort to upset the balance of power between the federal government and the states.In Arizona v. United States, the majority overturned three of the four contested provisions of Arizona's controversial plan to have state and local police enforce federal immigration law. The Constitutional principles that Washington alone has the power to “establish a uniform Rule of Naturalization” and that federal laws precede state laws are noncontroversial. Arizona had attempted to fashion state policies that ran parallel to the existing federal ones.Justice Anthony Kennedy, joined by Chief Justice John Roberts and the Court's liberals, ruled that the state flew too close to the federal sun. On the overturned provisions the majority held that Congress had deliberately “occupied the field,” and Arizona had thus intruded on the federal's privileged powers.However, the Justices said that Arizona police would be allowed to verify the legal status of people who come in contact with law enforcement. That's because Congress has always envisioned joint federal-state immigration enforcement and explicitly encourages state officers to share information and cooperate with federal colleagues.Two of the three objecting Justice—Samuel Alito and Clarence Thomas—agreed with this Constitutional logic but disagreed about which Arizona rules conflicted with the federal statute. The only major objection came from Justice Antonin Scalia, who offered an even more robust defense of state privileges going back to the Alien and Sedition Acts.The 8-0 objection to President Obama turns on what Justice Samuel Alito describes in his objection as “a shocking assertion of federal executive power”. The White House argued that Arizona's laws conflicted with its enforcement priorities, even if state laws complied with federal statutes to the letter. In effect, the White House claimed that it could invalidate any otherwise legitimate state law that it disagrees with.Some powers do belong exclusively to the federal government, and control of citizenship and the borders is among them. But if Congress wanted to prevent states from using their own resources to check immigration status, it could. It never did so. The administration was in essence asserting that because it didn’t want to carry out Congress's immigration wishes, no state should be allowed to do so either. Every Justice rightly rejected this remarkable claim.1.Three provisions of Arizona's plan were overturned because they（  ）.2.On which of the following did the Justices agree, according to Paragraph 4?3.It can be inferred from Paragraph 5 that the Alien and Sedition Acts （  ）.  4.The White House claims that its power of enforcement （  ）.  5.What can be learned from the last paragraph?

問題1

A、deprived the federal police of Constitutional powers

B、disturbed the power balance between different states

C、overstepped the authority of federal immigration law

D、contradicted both the federal and state policies

問題2

A、Federal officers' duty to withhold immigrants' information.

B、States' independence from federal immigration law.

C、States' legitimate role in immigration enforcement.

D、Congress's intervention in immigration enforcement.

問題3

A、violated the Constitution

B、undermined the states' interests

C、supported the federal statute

D、stood in favor of the states

問題4

A、outweighs that held by the states　

B、is dependent on the states' support

C、is established by federal statutes　

D、rarely goes against state laws

問題5

A、Immigration issues are usually decided by Congress.　

B、Justices intended to check the power of the Administration.

C、Justices wanted to strengthen its coordination with Congress.

D、The Administration is dominant over immigration issues.

5、In Cambodia, the choice of a spouse is a complex one for the young male. It may involve not only his parents and his friends,（1）those of the young woman, but also a matchmaker. A young man can（2）  a likely spouse on his own and then ask his parents to （3）the marriage negotiations, or the young man's parents may make the choice of a spouse, giving the child little to say in the selection. （4）, a girl may veto the spouse her parents have chosen. （5）a spouse has been selected, each family investigates the other to make sure its child is marrying（6）a good family.The traditional wedding is a long and colorful affair. Formerly it lasted three days, （7）by the 1980s it more commonly lasted a day and a half. Buddhist priests offer a short sermon and （8）  prayers of blessing. Parts of the ceremony involve ritual hair cutting, （9）cotton threads soaked in holy water around the bride's and groom's wrists, and （10）a candle around a circle of happily married and respected couples to bless the （11）. Newlyweds traditionally move in with the wife's parents and may（12）with them up to a year,（13）they can build a new house nearby.Divorce is legal and easy to （14）, but not common. Divorced persons are （15）with some disapproval. Each spouse retains（16）property he or she（17）into the marriage, and jointly-acquired property is（18）equally. Divorced persons may remarry, but a gender prejudice （19）up: The divorced male doesn't have a waiting period before he can remarry（20）the woman must wait ten months.

問題1

A、by way of

B、as well as

C、on behalf of

D、with regard to

問題2

A、adapt to

B、provide for

C、compete with

D、decide on

問題3

A、close

B、renew

C、arrange

D、postpone

問題4

A、In theory

B、Above all

C、In time

D、For example

問題5

A、Although

B、Lest

C、After

D、Unless

問題6

A、into

B、within

C、from

D、through

問題7

A、since

B、or

C、but

D、so

問題8

A、test

B、copy

C、recite

D、create

問題9

A、folding

B、piling

C、wrapping

D、tying

問題10

A、lighting

B、passing

C、hiding

D、serving

問題11

A、meeting

B、association

C、collection

D、union

問題12

A、grow

B、part

C、deal

D、live

問題13

A、whereas

B、until

C、for

D、if

問題14

A、obtain

B、follow

C、challenge

D、avoid

問題15

A、isolated

B、persuaded

C、viewed

D、exposed

問題16

A、wherever

B、however

C、whenever

D、whatever

問題17

A、changed

B、brought

C、shaped

D、pushed

問題18

A、divided

B、invested

C、donated

D、withdrawn

問題19

A、clears

B、warms

C、shows

D、breaks

問題20

A、while

B、so that

C、once

D、in that