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1、When Liam McGee departed as president of Bank of America in August, his explanation was surprisingly straight up. Rather than cloaking his exit in the usual vague excuses, he came right out and said he was leaving “to pursue my goal of running a company.” Broadcasting his ambition was “very much my decision,” McGee says. Within two weeks, he was talking for the first time with the board of Hartford Financial Services Group, which named him CEO and chairman on September 29. McGee says leaving without a position lined up gave him time to reflect on what kind of company he wanted to run. It also sent a clear message to the outside world about his aspirations. And McGee isn't alone. In recent weeks the No.2 executives at Avon and American Express quit with the explanation that they were looking for a CEO post. As boards scrutinize succession plans in response to shareholder pressure, executives who don't get the nod also may wish to move on. A turbulent business environment also has senior managers cautious of letting vague pronouncements cloud their reputations. As the first signs of recovery begin to take hold, deputy chiefs may be more willing to make the jump without a net. In the third quarter, CEO turnover was down 23% from a year ago as nervous boards stuck with the leaders they had, according to Liberum Research. As the economy picks up, opportunities will abound for aspiring leaders. The decision to quit a senior position to look for a better one is unconventional. For years executives and headhunters have adhered to the rule that the most attractive CEO candidates are the ones who must be poached. Says Korn/Ferry senior partner Dennis Carey: “I can't think of a single search I've done where a board has not instructed me to look at sitting CEOs first.” Those who jumped without a job haven't always landed in top positions quickly. Ellen Marram quit as chief of Tropicana a decade age, saying she wanted to be a CEO. It was a year before she became head of a tiny Internet-based commodities exchange. Robert Willumstad left Citigroup in 2005 with ambitions to be a CEO. He finally took that post at a major financial institution three years later. Many recruiters say the old disgrace is fading for top performers. The financial crisis has made it more acceptable to be between jobs or to leave a bad one. “The traditional rule was it's safer to stay where you are, but that's been fundamentally inverted,” says one headhunter. “The people who've been hurt the worst are those who’ve stayed too long.” 1.When McGee announced his departure, his manner can best be described as being( ).2.According to Paragraph 2, senior executives' quitting may be spurred by( ). 3.The word “poached” (Line 2, Paragraph 4) most probably means ( ). 4.It can be inferred from the last paragraph that ( ). 5.Which of the following is the best title for the text?
問題1
A、arrogant
B、frank
C、self-centered
D、impulsive
問題2
A、their expectation of better financial status
B、their need to reflect on their private life
C、their strained relations with the boards
D、their pursuit of new career goals
問題3
A、approved of
B、attended to
C、hunted for
D、guarded against
問題4
A、top performers used to cling to their posts
B、loyalty of top performers is getting out-dated
C、top performers care more about reputations
D、it's safer to stick to the traditional rules
問題5
A、CEOs: Where to Go?
B、CEOs: All the Way Up?
C、Top Managers Jump without a Net.
D、The Only Way Out for Top Performers.
2、The rough guide to marketing success used to be that you got what you paid for. No longer. While traditional “paid” media—such as television commercials and print advertisements—still play a major role, companies today can exploit many alternative forms of media. Consumers passionate about a product may create “owned” media by sending e-mail alerts about products and sales to customers registered with its Web site. The way consumers now approach the broad range of factors beyond conventional paid media. Paid and owned media are controlled by marketers promoting their own products. For earned media, such marketers act as the initiator for users' responses. But in some cases, one marketer's owned media become another marketer's paid media—for instance, when an e-commerce retailer sells ad space on its Web site. We define such sold media as owned media whose traffic is so strong that other organizations place their content or e-commerce engines within that environment. This trend, which we believe is still in its infancy, effectively began with retailers and travel providers such as airlines and hotels and will no doubt go further. Johnson & Johnson, for example, has created BabyCenter, a stand-alone media property that promotes complementary and even competitive products. Besides generating income, the presence of other marketers makes the site seem objective, gives companies opportunities to learn valuable information about the appeal of other companies' marketing, and may help expand user traffic for all companies concerned. The same dramatic technological changes that have provided marketers with more (and more diverse) communications choices have also increased the risk that passionate consumers will voice their opinions in quicker, more visible, and much more damaging ways. Such hijacked media are the opposite of earned media: an asset or campaign becomes hostage to consumers, other stakeholders, or activists who make negative allegations about a brand or product. Members of social networks, for instance, are learning that they can hijack media to apply pressure on the businesses that originally created them. If that happens, passionate consumers would try to persuade others to boycott products, putting the reputation of the target company at risk. In such a case, the company's response may not be sufficiently quick or thoughtful, and the learning curve has been steep. Toyota Motor, for example, alleviated some of the damage from its recall crisis earlier this year with a relatively quick and well-orchestrated social-media response campaign, which included efforts to engage with consumers directly on sites such as Twitter and the social-news site Digg. 1.Consumers may create “earned” media when they are( ).2.According to Paragraph 2, sold media feature ( ). 3.The author indicates in Paragraph 3 that earned media ( ). 4.Toyota Motor's experience is cited as an example of ( ). 5.Which of the following is the text mainly about ?
問題1
A、obscssed with online shopping at certain Web sites
B、inspired by product-promoting e-mails sent to them
C、eager to help their friends promote quality products
D、enthusiastic about recommending their favorite products
問題2
A、a safe business environment
B、random competition
C、strong user traffic
D、flexibility in organization
問題3
A、invite constant conflicts with passionate consumers
B、can be used to produce negative effects in marketing
C、may be responsible for fiercer competition
D、deserve all the negative comments about them
問題4
A、responding effectively to hijacked media
B、persuading customers into boycotting products
C、cooperating with supportive consumers
D、taking advantage of hijacked media
問題5
A、Alternatives to conventional paid media.
B、Conflict between hijacked and earned media.
C、Dominance of hijacked media.
D、Popularity of owned media.
3、A deal is a deal-except, apparently, when Entergy is involved. The company, a major energy supplier in New England, provoked justified outrage in Vermont last week when it announced it was reneging on a longstanding commitment to abide by the strict nuclear regulations. Instead, the company has done precisely what it had long promised it would not challenge the constitutionality of Vermont's rules in the federal court, as part of a desperate effort to keep its Vermont Yankee nuclear power plant running. It's a stunning move. The conflict has been surfacing since 2002, when the corporation bought Vermont's only nuclear power plant, an aging reactor in Vernon. As a condition of receiving state approval for the sale, the company agreed to seek permission from state regulators to operate past 2012. In 2006, the state went a step further, requiring that any extension of the plant's license be subject to Vermont legislature's approval. Then, too, the company went along. Either Entergy never really intended to live by those commitments, or it simply didn't foresee what would happen next. A string of accidents, including the partial collapse of a cooling tower in 2007 and the discovery of an underground pipe system leakage, raised serious questions about both Vermont Yankee's safety and Entergy's management—especially after the company made misleading statements about the pipe. Enraged by Entergy's behavior, the Vermont Senate voted 26 to 4 last year against allowing an extension. Now the company is suddenly claiming that the 2002 agreement is invalid because of the 2006 legislation, and that only the federal government has regulatory power over nuclear issues. The legal issues in the case are obscure: whereas the Supreme Court has ruled that states do have some regulatory authority over nuclear power, legal scholars say that Vermont case will offer a precedent-setting test of how far those powers extend. Certainly, there are valid concerns about the patchwork regulations that could result if every state sets its own rules. But had Entergy kept its word, that debate would be beside the point. The company seems to have concluded that its reputation in Vermont is already so damaged that it has noting left to lose by going to war with the state. But there should be consequences. Permission to run a nuclear plant is a public trust. Entergy runs 11 other reactors in the United States, including Pilgrim Nuclear station in Plymouth. Pledging to run Pilgrim safely, the company has applied for federal permission to keep it open for another 20 years. But as the Nuclear Regulatory Commission (NRC) reviews the company's application, it should keep it mind what promises from Entergy are worth. 1.The phrase “reneging on”(Line 2. para.1) is closest in meaning to( ).2.By entering into the 2002 agreement, Entergy intended to ( ). 3.According to Paragraph 4, Entergy seems to have problems with it ( ). 4.In the author's view, the Vermont case will test ( ). 5.It can be inferred from the last paragraph that( ).
問題1
A、condemning
B、reaffirming
C、dishonoring
D、securing
問題2
A、obtain protection from Vermont regulators
B、seek favor from the federal legislature
C、acquire an extension of its business license
D、get permission to purchase a power plant
問題3
A、managerial practices
B、technical innovativeness
C、financial goals
D、business vision
問題4
A、Entergy's capacity to fulfill all its promises
B、the mature of states' patchwork regulations
C、the federal authority over nuclear issues
D、the limits of states' power over nuclear issues
問題5
A、Entergy's business elsewhere might be affected
B、the authority of the NRC will be defied
C、Entergy will withdraw its Plymouth application
D、Vermont's reputation might be damaged
4、If the trade unionist Jimmy Hoffa were alive today, he would probably represent civil servant. When Hoffa's Teamsters were in their prime in 1960, only one in ten American government workers belonged to a union; now 36% do. In 2009 the number of unionists in America's public sector passed that of their fellow members in the private sector. In Britain, more than half of public-sector workers but only about 15% of private-sector ones are unionized. There are three reasons for the public-sector unions' thriving. First, they can shut things down without suffering much in the way of consequences. Second, they are mostly bright and well-educated. A quarter of America's public-sector workers have a university degree. Third, they now dominate left-of-centre politics. Some of their ties go back a long way. Britain's Labor Party, as its name implies, has long been associated with trade unionism. Its current leader, Ed Miliband, owes his position to votes from public-sector unions. At the state level their influence can be even more fearsome. Mark Baldassare of the Public Policy Institute of California points out that much of the state's budget is patrolled by unions. The teachers' unions keep an eye on schools, the CCPOA on prisons and a variety of labor groups on health care. In many rich countries average wages in the state sector are higher than in the private one. But the real gains come in benefits and work practices. Politicians have repeatedly “backloaded” public-sector pay deals, keeping the pay increases modest but adding to holidays and especially pensions that are already generous. Reform has been vigorously opposed, perhaps most egregiously in education, where charter schools, academies and merit pay all faced drawn-out battles. Even though there is plenty of evidence that the quality of the teachers is the most important variable, teachers' unions have fought against getting rid of bad ones and promoting good ones. As the cost to everyone else has become clearer, politicians have begun to clamp down. In Wisconsin the unions have rallied thousands of supporters against Scott Walker, the hardline Republican governor. But many within the public sector suffer under the current system, too. John Donahue at Harvard's Kennedy School points out that the norms of culture in Western civil services suit those who want to stay put but is bad for high achievers. The only American public-sector workers who earn well above $250,000 a year are university sports coaches and the president of the United States. Bankers' fat pay packets have attracted much criticism, but a public-sector system that does not reward high achievers may be a much bigger problem for America. 1.It can be learned from the first paragraph that( ).2.Which of the following is true of Paragraph 2? 3.It can be learned from Paragraph 4 that the income in the state sector is( ). 4.The example of the unions in Wisconsin shows that unions ( ). 5.John Donahue's attitude towards the public-sector system is one of ( ).
問題1
A、Teamsters still have a large body of members
B、Jimmy Hoffa used to work as a civil servant
C、unions have enlarged their public-sector membership
D、the government has improved its relationship with unionists
問題2
A、Public-sector unions are prudent in taking actions.
B、Education is required for public-sector union membership.
C、Labor Party has long been fighting against public-sector unions.
D、Public-sector unions seldom get in trouble for their actions.
問題3
A、illegally secured
B、indirectly augmented
C、excessively increased
D、fairly adjusted
問題4
A、often run against the current political system
B、can change people's political attitudes
C、may be a barrier to public-sector reforms
D、are dominant in the government
問題5
A、disapproval
B、appreciation
C、tolerance
D、indifference
5、People are, on the whole, poor at considering background information when making individual decisions. At first glance this might seem like a strength that (1) the ability to make judgments which are unbiased by (2) factors. But Dr. Uri Simonsohn speculated that an inability to consider the big (3) was leading decision-makers to be biased by the daily samples of information they were working with. (4), he theorised that a judge (5) of appearing too soft (6) crime might be more likely to send someone to prison (7) he had already sentenced five or six other defendants only to forced community service on that day.To (8) this idea, he turned to the university-admissions process. In theory, the (9) of an applicant should not depend on the few others (10) randomly for interview during the same day, but Dr Simonsohn suspected the truth was (11).He studied the results of 9,323 MBA interviews (12) by 31 admissions officers. The interviewers had (13) applicants on a scale of one to five. This scale (14) numerous factors into consideration. The scores were (15) used in conjunction with an applicant’s score on the Graduate Management Admission Test, or GMAT, a standardised exam which is (16) out of 800 points, to make a decision on whether to accept him or her.Dr Simonsonh found if the score of the previous candidate in a daily series of interviewees was 0.75 points or more higher than that of the one (17) that, then the score for the next applicant would (18) by an average of 0.075 points. This might sound small, but to (19) the effects of such a decrease a candidate would need 30 more GMAT points than would otherwise have been (20).
問題1
A、grants
B、submits
C、transmits
D、delivers
問題2
A、minor
B、objective
C、crucial
D、external
問題3
A、issue
B、vision
C、picture
D、moment
問題4
A、For example
B、On average
C、In principle
D、Above all
問題5
A、fond
B、fearful
C、capable
D、thoughtless
問題6
A、in
B、on
C、to
D、for
問題7
A、if
B、until
C、though
D、unless
問題8
A、promote
B、emphasize
C、share
D、test
問題9
A、decision
B、quality
C、status
D、success
問題10
A、chosen
B、studied
C、found
D、identified
問題11
A、exceptional
B、defensible
C、replaceable
D、otherwise
問題12
A、inspired
B、expressed
C、conducted
D、secured
問題13
A、assigned
B、rated
C、matched
D、arranged
問題14
A、put
B、got
C、gave
D、took
問題15
A、instead
B、then
C、ever
D、rather
問題16
A、selected
B、passed
C、marked
D、introduced
問題17
A、before
B、after
C、above
D、below
問題18
A、jump
B、float
C、drop
D、fluctuate
問題19
A、achieve
B、undo
C、maintain
D、disregard
問題20
A、promising
B、possible
C、necessary
D、helpful
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