考研201英語（一）在線題庫每日一練（二百九十四）

本文提供考研201英語（一）在線題庫每日一練，以下為具體內(nèi)容

1、In 1924 America's National Research Council sent two engineers to supervise a series of industrial experiments at a large telephone-parts factory called the Hawthorne Plant near Chicago. It hoped they would learn how stop-floor lighting （1）workers' productivity. Instead, the studies ended （2） giving their name to the "Hawthorne effect", the extremely influential idea that the very （3） to being experimented upon changed subjects' behavior. The idea arose because of the behavior of the women in the （4） Hawthorne plant. According to （5） of the experiments, their hourly output rose when lighting was increased, but also when it was dimmed. It did not （6） what was done in the experiment; （7）something was changed, productivity rose. A(n) （8） that they were being experimented upon seemed to be （9） to alter workers' behavior （10） itself. After several decades, the same data were （11） to econometric the analysis. Hawthorne experiments has another surprise in store （12） the descriptions on record, no systematic （13） was found that levels of productivity were related to changes in lighting. It turns out that peculiar way of conducting the experiments  may have led to （14） interpretation of what happened. （15）, lighting was always changed on a Sunday. When work started again on Monday, output （16） rose compared with the previous Saturday and （17） to rise for the next couple of days. （18）, a comparison with data for weeks when there was no experimentation showed that output always went up on Monday, workers （19） to be diligent for the first few days of the week in any case, before （20） a plateau and then slackening off. This suggests that the alleged "Hawthorne effect" is hard to pin down.

問題1

A、affected

B、achieved

C、extracted

D、restored

問題2

A、at

B、up

C、with

D、off

問題3

A、truth

B、sight

C、act

D、proof

問題4

A、controversial

B、perplexing

C、mischievous

D、ambiguous

問題5

A、requirements

B、explanations

C、accounts

D、assessments

問題6

A、conclude

B、matter

C、indicate

D、work

問題7

A、as far as

B、for fear that

C、in case that

D、so long as

問題8

A、awareness

B、expectation

C、sentiment

D、illusion

問題9

A、suitable

B、excessive

C、enough

D、abundant

問題10

A、about

B、for

C、on

D、by

問題11

A、compared

B、shown

C、subjected

D、conveyed

問題12

A、contrary to

B、consistent with

C、parallel with

D、peculiar to

問題13

A、evidence

B、guidance

C、implication

D、source

問題14

A、disputable

B、enlightening

C、reliable

D、misleading

問題15

A、In contrast

B、For example

C、In consequence

D、As usual

問題16

A、duly

B、accidentally

C、unpredictably

D、suddenly

問題17

A、failed

B、ceased

C、started

D、continued

問題18

A、Therefore

B、Furthermore

C、However

D、Meanwhile

問題19

A、attempted

B、tended

C、chose

D、intended

問題20

A、breaking

B、climbing

C、surpassing

D、hitting

2、In his book The Tipping Point, Malcolm Gladwell argues that “social epidemics” are driven in large part by the actions of a tiny minority of special individuals, often called influentials, who are unusually informed, persuasive, or well connected. The idea is intuitively compelling, but it doesn't explain how ideas actually spread.The supposed importance of influentials derives from a plausible-sounding but largely untested theory called the “two-step flow of communication”: Information flows from the media to the influentials and from them to everyone else. Marketers have embraced the two-step flow because it suggests that if they can just find and influence the influentials, those selected people will do most of the work for them. The theory also seems to explain the sudden and unexpected popularity of certain looks, brands, or neighborhoods. In many such cases, a cursory search for causes finds that some small group of people was wearing, promoting, or developing whatever it is before anyone else paid attention. Anecdotal evidence of this kind fits nicely with the idea that only certain special people can drive trends. In their recent work, however, some researchers have come up with the finding that influentials have far less impact on social epidemics than is generally supposed. In fact, they don't seem to be required at all.The researchers' argument stems from a simple observation about social influence: with the exception of a few celebrities like Oprah Winfrey—whose outsize presence is primarily a function of media, not interpersonal, influence—even the most influential members of a population simply don't interact with that many others. Yet it is precisely these non-celebrity influentials who, according to the two-step-flow theory, are supposed to drive social epidemics, by influencing their friends and colleagues directly. For a social epidemic to occur, however, each person so affected, must then influence his or her own acquaintances, who must in turn influence theirs, and so on; and just how many others pay attention to each of these people has little to do with the initial influential. If people in the network just two degrees removed from the initial influential prove resistant, for example, the cascade of change won't propagate very far or affect many people.Building on the basic truth about interpersonal influence, the researchers studied the dynamics of social influence by conducting thousands of computer simulations of populations, manipulating a number of variables relating to people's ability to influence others and their tendency to be influenced. They found that the principal requirement for what is called “global cascades” — the widespread propagation of influence through networks—is the presence not of a few influentials but, rather, of a critical mass of easily influenced people. 1.By citing the book The Tipping Point, the author intends to（  ）.2.The author suggests that the "two-step-flow theory" （  ）.  3.What the researchers have observed recently shows that （  ）.  4.The underlined phrase “these people” in paragraph 4 refers to the ones who （  ）.  5.What is the essential element in the dynamics of social influence?

問題1

A、analyze the consequences of social epidemics

B、discuss influentials' function in spreading ideas

C、exemplify people's intuitive response to social epidemics

D、describe the essential characteristics of influentials

問題2

A、serves as a solution to marketing problems

B、has helped explain certain prevalent trends

C、has won support from influentials

D、requires solid evidence for its validity

問題3

A、the power of influence goes with social interactions

B、interpersonal links can be enhanced through the media

C、influentials have more channels to reach the public

D、most celebrities enjoy wide media attention

問題4

A、stay outside the network of social influence

B、have little contact with the source of influence

C、are influenced and then influence others

D、are influenced by the initial influential

問題5

A、The eagerness to be accepted.

B、The impulse to influence others.

C、The readiness to be influenced.

D、The inclination to rely on others.

3、It's no surprise that Jennifer Senior's insightful, provocative magazine cover story, “I love My Children, I Hate My Life,” is arousing much chatter—nothing gets people talking like the suggestion that child rearing is anything less than a completely fulfilling, life-enriching experience. Rather than concluding that children make parents either happy or miserable, Senior suggests we need to redefine happiness: instead of thinking of it as something that can be measured by moment-to-moment joy, we should consider being happy as a past-tense condition. Even though the day-to-day experience of raising kids can be soul-crushingly hard, Senior writes that “the very things that in the moment dampen our moods can later be sources of intense gratification and delight.” The magazine cover showing an attractive mother holding a cute baby is hardly the only Madonna-and-child image on newsstands this week. There are also stories about newly adoptive—and newly single—mom Sandra Bullock, as well as the usual “Jennifer Aniston is pregnant” news. Practically every week features at least one celebrity mom, or mom-to-be, smiling on the newsstands. In a society that so persistently celebrates procreation, is it any wonder that admitting you regret having children is equivalent to admitting you support kitten-killing? It doesn't seem quite fair, then, to compare the regrets of parents to the regrets of the children. Unhappy parents rarely are provoked to wonder if they shouldn't have had kids, but unhappy childless folks are bothered with the message that children are the single most important thing in the world: obviously their misery must be a direct result of the gaping baby-size holes in their lives. Of course, the image of parenthood that celebrity magazines like Us Weekly and People present is hugely unrealistic, especially when the parents are single mothers like Bullock. According to several studies concluding that parents are less happy than childless couples, single parents are the least happy of all. No shock there, considering how much work it is to raise a kid without a partner to lean on; yet to hear Sandra and Britney tell it, raising a kid on their “own” (read: with round-the-clock help) is a piece of cake. It's hard to imagine that many people are dumb enough to want children just because Reese and Angelina make it look so glamorous: most adults understand that a baby is not a haircut. But it's interesting to wonder if the images we see every week of stress-free, happiness-enhancing parenthood aren't in some small, subconscious way contributing to our own dissatisfactions with the actual experience, in the same way that a small part of us hoped getting “the Rachel” might make us look just a little bit like Jennifer Aniston. 1.Jennifer Senior suggests in her article that raising a child can bring （  ）.  2.We learn from Paragraph 2 that（  ）.3.It is suggested in Paragraph 3 that childless folks （  ）.  4.According to Paragraph 4, the message conveyed by celebrity magazines is （  ）.  5.Which of the following can be inferred from the last paragraph? 

問題1

A、temporary delight

B、enjoyment in progress

C、happiness in retrospect

D、lasting reward

問題2

A、celebrity moms are a permanent source for gossip

B、single mothers with babies deserve greater attention

C、news about pregnant celebrities is entertaining

D、having children is highly valued by the public

問題3

A、are constantly exposed to criticism

B、are largely ignored by the media

C、fail to fulfill their social responsibilities

D、are less likely to be satisfied with their life

問題4

A、soothing

B、ambiguous

C、compensatory

D、misleading

問題5

A、Having children contributes little to the glamour of celebrity moms.

B、Celebrity moms have influenced our attitude towards child rearing.

C、Having children intensifies our dissatisfaction with life.

D、We sometimes neglect the happiness from child rearing.

4、In the 2006 film version of The Devil Wears Prada, Miranda Priestly, played by Meryl Streep, scold her unattractive assistant for imagining that high fashion doesn't affect her. Priestly explains how the deep blue color of the assistant's sweater descended over the years from fashion shows to department stores and to the bargain bin in which the poor girl doubtless found her garment.This top-down conception of the fashion business couldn't be more out of date or at odds with feverish world described in Overdressed, Elizabeth Cline's three-year indictment of “fast fashion”. In the last decades or so, advances in technology have allowed mass-market labels such as Zara, H&M, and Uniqlo to react to trends more quickly and anticipate demand more precisely. Quicker turnarounds mean less wasted inventory, more frequent releases, and more profit. Those labels encourage style-conscious consumers to see clothes as disposable—meant to last only a wash or two, although they don't advertise that—and to renew their wardrobe every few weeks. By offering on-trend items at dirt-cheap prices, Cline argues, these brands have hijacked fashion cycles, shaking an industry long accustomed to a seasonal pace.The victims of this revolution, of course, are not limited to designers. For H&M to offer a $5.95 knit miniskirt in all its 2,300-plus stores around the world, it must rely on low-wage, overseas labor, order in volumes that strain natural resources, and use massive amounts of harmful chemicals.Overdressed is the fashion world's answer to consumer-activist bestsellers like Michael Pollan's The Omnivore’s Dilemma. “Mass-produced clothing, like fast food, fills a hunger and need, yet is non-durable, and wasteful,” Cline argues. Americans, she finds, buy roughly 20 billion garments a year—about 64 items per person—and no matter how much they give away, this excess leads to waste. Towards the end of Overdressed, Cline introduced her ideal, a Brooklyn woman named Sarah Kate Beaumont, who since 2008 has made all of her own clothes—and beautifully. But as Cline is the first to note, it took Beaumont decades to perfect her craft; her example can't be knocked off.Though several fast-fashion companies have made efforts to curb their impact on labor and the environment—including H&M, with its green Conscious Collection Line—Cline believes lasting change can only be effected by the customer. She exhibits the idealism common to many advocates of sustainability, be it in food or in energy. Vanity is a constant; people will only start shopping more sustainably when they can't afford not to.1.Priestly criticizes her assistant for her（  ）.2.According to Cline, mass-market labels urge consumers to （  ）.  3.The word “indictment” (Line 3, Para.2) is closest in meaning to （  ）.  4.Which of the following can be inferred from the last paragraph?　5.What is the subject of the text?

問題1

A、poor bargaining skill

B、insensitivity to fashion

C、obsession with high fashion

D、lack of imagination

問題2

A、combat unnecessary waste

B、shut out the feverish fashion world

C、resist the influence of advertisements

D、shop for their garments more frequently　　

問題3

A、accusation　　

B、enthusiasm　　

C、indifference　　

D、tolerance　　

問題4

A、Vanity has more often been found in idealists.　　

B、The fast-fashion industry ignores sustainability.　　

C、People are more interested in unaffordable garments.　　

D、Pricing is vital to environment-friendly purchasing.　　

問題5

A、Satire on an extravagant lifestyle.　　

B、Challenge to a high-fashion myth.　　

C、Criticism of the fast-fashion industry.　　

D、Exposure of a mass-market secret.

5、An old saying has it that half of all advertising budgets are wasted—the trouble is, no one knows which half. In the internet age, at least in theory, this fraction can be much reduced. By watching what people search for, click on and say online, companies can aim “behavioural” ads at those most likely to buy.In the past couple of weeks a quarrel has illustrated the value to advertisers of such fine-grained information: Should advertisers assume that people are happy to be tracked and sent behavioural ads? Or should they have explicit permission?In December 2010 America's Federal Trade Commission (FTC) proposed adding a “do not track” (DNT) option to internet browsers, so that users could tell advertisers that they did not want to be followed. Microsoft's Internet Explorer and Apple's Safari both offer DNT; Google's Chrome is due to do so this year. In February the FTC and the Digital Advertising Alliance (DAA) agreed that the industry would get cracking on responding to DNT requests.On May 31st Microsoft set off the row. It said that Internet Explorer 10, the version due to appear with windows 8, would have DNT as a default.Advertisers are horrified. Human nature being what it is, most people stick with default settings. Few switch DNT on now, but if tracking is off it will stay off. Bob Liodice, the chief executive of the Association of National Advertisers, says consumers will be worse off if the industry cannot collect information about their preferences. People will not get fewer ads, he says. “They'll get less meaningful, less targeted ads.”It is not yet clear how advertisers will respond. Getting a DNT signal does not oblige anyone to stop tracking, although some companies have promised to do so. Unable to tell whether someone really objects to behavioural ads or whether they are sticking with Microsoft's default, some may ignore a DNT signal and press on anyway.Also unclear is why Microsoft has gone it alone. After all, it has an ad business too, which it says will comply with DNT requests, though it is still working out how. If it is trying to upset Google, which relies almost wholly on advertising, it has chosen an indirect method: There is no guarantee that DNT by default will become the norm. DNT does not seem an obviously huge selling point for windows 8—though the firm has compared some of its other products favourably with Google's on that count before. Brendon Lynch, Microsoft's chief privacy officer, blogged: “We believe consumers should have more control.” Could it really be that simple?1.It is suggested in Paragraph 1 that “behavioural” ads help advertisers to（  ）.2.“The industry” (Line 4, Para.3) refers to （  ）.  3.Bob Liodice holds that setting DNT as a default（  ）.4.Which of the following is true according to Paragraph 6?5.The author's attitude towards what Brendon Lynch said in his blog is one of（  ）.

問題1

A、ease competition among themselves

B、lower their operational costs

C、avoid complaints from consumers

D、provide better online services

問題2

A、online advertisers

B、e-commerce conductors

C、digital information analysis

D、internet browser developers

問題3

A、may cut the number of junk ads

B、fails to affect the ad industry

C、will not benefit consumers

D、goes against human nature

問題4

A、DNT may not serve its intended purpose.

B、Advertisers are willing to implement DNT.

C、DNT is losing its popularity among consumers.

D、Advertisers are obliged to offer behavioural ads.

問題5

A、indulgence

B、understanding

C、appreciation

D、skepticism