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1、In his book The Tipping Point, Malcolm Gladwell argues that “social epidemics” are driven in large part by the actions of a tiny minority of special individuals, often called influentials, who are unusually informed, persuasive, or well connected. The idea is intuitively compelling, but it doesn't explain how ideas actually spread.The supposed importance of influentials derives from a plausible-sounding but largely untested theory called the “two-step flow of communication”: Information flows from the media to the influentials and from them to everyone else. Marketers have embraced the two-step flow because it suggests that if they can just find and influence the influentials, those selected people will do most of the work for them. The theory also seems to explain the sudden and unexpected popularity of certain looks, brands, or neighborhoods. In many such cases, a cursory search for causes finds that some small group of people was wearing, promoting, or developing whatever it is before anyone else paid attention. Anecdotal evidence of this kind fits nicely with the idea that only certain special people can drive trends. In their recent work, however, some researchers have come up with the finding that influentials have far less impact on social epidemics than is generally supposed. In fact, they don't seem to be required at all.The researchers' argument stems from a simple observation about social influence: with the exception of a few celebrities like Oprah Winfrey—whose outsize presence is primarily a function of media, not interpersonal, influence—even the most influential members of a population simply don't interact with that many others. Yet it is precisely these non-celebrity influentials who, according to the two-step-flow theory, are supposed to drive social epidemics, by influencing their friends and colleagues directly. For a social epidemic to occur, however, each person so affected, must then influence his or her own acquaintances, who must in turn influence theirs, and so on; and just how many others pay attention to each of these people has little to do with the initial influential. If people in the network just two degrees removed from the initial influential prove resistant, for example, the cascade of change won't propagate very far or affect many people.Building on the basic truth about interpersonal influence, the researchers studied the dynamics of social influence by conducting thousands of computer simulations of populations, manipulating a number of variables relating to people's ability to influence others and their tendency to be influenced. They found that the principal requirement for what is called “global cascades” — the widespread propagation of influence through networks—is the presence not of a few influentials but, rather, of a critical mass of easily influenced people. 1.By citing the book The Tipping Point, the author intends to( ).2.The author suggests that the "two-step-flow theory" ( ). 3.What the researchers have observed recently shows that ( ). 4.The underlined phrase “these people” in paragraph 4 refers to the ones who ( ). 5.What is the essential element in the dynamics of social influence?
問(wèn)題1
A、analyze the consequences of social epidemics
B、discuss influentials' function in spreading ideas
C、exemplify people's intuitive response to social epidemics
D、describe the essential characteristics of influentials
問(wèn)題2
A、serves as a solution to marketing problems
B、has helped explain certain prevalent trends
C、has won support from influentials
D、requires solid evidence for its validity
問(wèn)題3
A、the power of influence goes with social interactions
B、interpersonal links can be enhanced through the media
C、influentials have more channels to reach the public
D、most celebrities enjoy wide media attention
問(wèn)題4
A、stay outside the network of social influence
B、have little contact with the source of influence
C、are influenced and then influence others
D、are influenced by the initial influential
問(wèn)題5
A、The eagerness to be accepted.
B、The impulse to influence others.
C、The readiness to be influenced.
D、The inclination to rely on others.
2、Ancient Greek philosopher Aristotle viewed laughter as “a bodily exercise precious to health.” But(1)some claims to the contrary, laughing probably has little influence on physical fitness. Laughter does (2)short-term changes in the function of the heart and its blood vessels, (3) heart rate and oxygen consumption. But because hard laughter is difficult to (4), a good laugh is unlikely to have (5) benefits the way, say, walking or jogging does. (6), instead of straining muscles to build them, as exercise does, laughter apparently accomplishes the (7), studies dating back to the 1930's indicate that laughter (8) muscles, decreasing muscle tone for up to 45 minutes after the laugh dies down. Such bodily reaction might conceivably help (9) the effects of psychological stress. Anyway, the act of laughing probably does produce other types of (10) feedback, that improve an individual's emotional state. (11) one classical theory of emotion, our feelings are partially rooted (12) physical reactions. It was argued at the end of the 19th century that humans do not cry (13) they are sad but they become sad when the tears begin to flow. Although sadness also (14) tears, evidence suggests that emotions can flow (15) muscular responses. In an experiment published in 1988, social psychologist Fritz Strack of the University of Würzburg in Germany asked volunteers to (16) a pen either with their teeth—thereby creating an artificial smile—or with their lips, which would produce a(n)(17) expression. Those forced to exercise their smiling muscles(18) more enthusiastically to funny cartoons than did those whose months were contracted in a frown,(19) that expressions may influence emotions rather than just the other way around. (20), the physical act of laughter could improve mood.
問(wèn)題1
A、among
B、except
C、despite
D、like
問(wèn)題2
A、reflect
B、demand
C、indicate
D、produce
問(wèn)題3
A、stabilizing
B、boosting
C、impairing
D、determining
問(wèn)題4
A、transmit
B、sustain
C、evaluate
D、observe
問(wèn)題5
A、measurable
B、manageable
C、affordable
D、renewable
問(wèn)題6
A、In turn
B、In fact
C、In addition
D、In brief
問(wèn)題7
A、opposite
B、impossible
C、average
D、expected
問(wèn)題8
A、hardens
B、weakens
C、tightens
D、relaxes
問(wèn)題9
A、aggravate
B、generate
C、moderate
D、enhance
問(wèn)題10
A、physical
B、mental
C、subconscious
D、internal
問(wèn)題11
A、Except for
B、According to
C、Due to
D、As for
問(wèn)題12
A、with
B、on
C、in
D、at
問(wèn)題13
A、unless
B、until
C、if
D、because
問(wèn)題14
A、exhausts
B、follows
C、precedes
D、suppresses
問(wèn)題15
A、into
B、from
C、towards
D、beyond
問(wèn)題16
A、fetch
B、bite
C、pick
D、hold
問(wèn)題17
A、disappointed
B、excited
C、joyful
D、indifferent
問(wèn)題18
A、adapted
B、catered
C、turned
D、reacted
問(wèn)題19
A、suggesting
B、requiring
C、mentioning
D、supposing
問(wèn)題20
A、Eventually
B、Consequently
C、Similarly
D、Conversely
3、A deal is a deal-except, apparently, when Entergy is involved. The company, a major energy supplier in New England, provoked justified outrage in Vermont last week when it announced it was reneging on a longstanding commitment to abide by the strict nuclear regulations. Instead, the company has done precisely what it had long promised it would not challenge the constitutionality of Vermont's rules in the federal court, as part of a desperate effort to keep its Vermont Yankee nuclear power plant running. It's a stunning move. The conflict has been surfacing since 2002, when the corporation bought Vermont's only nuclear power plant, an aging reactor in Vernon. As a condition of receiving state approval for the sale, the company agreed to seek permission from state regulators to operate past 2012. In 2006, the state went a step further, requiring that any extension of the plant's license be subject to Vermont legislature's approval. Then, too, the company went along. Either Entergy never really intended to live by those commitments, or it simply didn't foresee what would happen next. A string of accidents, including the partial collapse of a cooling tower in 2007 and the discovery of an underground pipe system leakage, raised serious questions about both Vermont Yankee's safety and Entergy's management—especially after the company made misleading statements about the pipe. Enraged by Entergy's behavior, the Vermont Senate voted 26 to 4 last year against allowing an extension. Now the company is suddenly claiming that the 2002 agreement is invalid because of the 2006 legislation, and that only the federal government has regulatory power over nuclear issues. The legal issues in the case are obscure: whereas the Supreme Court has ruled that states do have some regulatory authority over nuclear power, legal scholars say that Vermont case will offer a precedent-setting test of how far those powers extend. Certainly, there are valid concerns about the patchwork regulations that could result if every state sets its own rules. But had Entergy kept its word, that debate would be beside the point. The company seems to have concluded that its reputation in Vermont is already so damaged that it has noting left to lose by going to war with the state. But there should be consequences. Permission to run a nuclear plant is a public trust. Entergy runs 11 other reactors in the United States, including Pilgrim Nuclear station in Plymouth. Pledging to run Pilgrim safely, the company has applied for federal permission to keep it open for another 20 years. But as the Nuclear Regulatory Commission (NRC) reviews the company's application, it should keep it mind what promises from Entergy are worth. 1.The phrase “reneging on”(Line 2. para.1) is closest in meaning to( ).2.By entering into the 2002 agreement, Entergy intended to ( ). 3.According to Paragraph 4, Entergy seems to have problems with it ( ). 4.In the author's view, the Vermont case will test ( ). 5.It can be inferred from the last paragraph that( ).
問(wèn)題1
A、condemning
B、reaffirming
C、dishonoring
D、securing
問(wèn)題2
A、obtain protection from Vermont regulators
B、seek favor from the federal legislature
C、acquire an extension of its business license
D、get permission to purchase a power plant
問(wèn)題3
A、managerial practices
B、technical innovativeness
C、financial goals
D、business vision
問(wèn)題4
A、Entergy's capacity to fulfill all its promises
B、the mature of states' patchwork regulations
C、the federal authority over nuclear issues
D、the limits of states' power over nuclear issues
問(wèn)題5
A、Entergy's business elsewhere might be affected
B、the authority of the NRC will be defied
C、Entergy will withdraw its Plymouth application
D、Vermont's reputation might be damaged
4、People are, on the whole, poor at considering background information when making individual decisions. At first glance this might seem like a strength that (1) the ability to make judgments which are unbiased by (2) factors. But Dr. Uri Simonsohn speculated that an inability to consider the big (3) was leading decision-makers to be biased by the daily samples of information they were working with. (4), he theorised that a judge (5) of appearing too soft (6) crime might be more likely to send someone to prison (7) he had already sentenced five or six other defendants only to forced community service on that day.To (8) this idea, he turned to the university-admissions process. In theory, the (9) of an applicant should not depend on the few others (10) randomly for interview during the same day, but Dr Simonsohn suspected the truth was (11).He studied the results of 9,323 MBA interviews (12) by 31 admissions officers. The interviewers had (13) applicants on a scale of one to five. This scale (14) numerous factors into consideration. The scores were (15) used in conjunction with an applicant’s score on the Graduate Management Admission Test, or GMAT, a standardised exam which is (16) out of 800 points, to make a decision on whether to accept him or her.Dr Simonsonh found if the score of the previous candidate in a daily series of interviewees was 0.75 points or more higher than that of the one (17) that, then the score for the next applicant would (18) by an average of 0.075 points. This might sound small, but to (19) the effects of such a decrease a candidate would need 30 more GMAT points than would otherwise have been (20).
問(wèn)題1
A、grants
B、submits
C、transmits
D、delivers
問(wèn)題2
A、minor
B、objective
C、crucial
D、external
問(wèn)題3
A、issue
B、vision
C、picture
D、moment
問(wèn)題4
A、For example
B、On average
C、In principle
D、Above all
問(wèn)題5
A、fond
B、fearful
C、capable
D、thoughtless
問(wèn)題6
A、in
B、on
C、to
D、for
問(wèn)題7
A、if
B、until
C、though
D、unless
問(wèn)題8
A、promote
B、emphasize
C、share
D、test
問(wèn)題9
A、decision
B、quality
C、status
D、success
問(wèn)題10
A、chosen
B、studied
C、found
D、identified
問(wèn)題11
A、exceptional
B、defensible
C、replaceable
D、otherwise
問(wèn)題12
A、inspired
B、expressed
C、conducted
D、secured
問(wèn)題13
A、assigned
B、rated
C、matched
D、arranged
問(wèn)題14
A、put
B、got
C、gave
D、took
問(wèn)題15
A、instead
B、then
C、ever
D、rather
問(wèn)題16
A、selected
B、passed
C、marked
D、introduced
問(wèn)題17
A、before
B、after
C、above
D、below
問(wèn)題18
A、jump
B、float
C、drop
D、fluctuate
問(wèn)題19
A、achieve
B、undo
C、maintain
D、disregard
問(wèn)題20
A、promising
B、possible
C、necessary
D、helpful
5、Up until a few decades ago, our visions of the future were largely — though by no means uniformly — glowingly positive. Science and technology would cure all the ills of humanity, leading to lives of fulfillment and opportunity for all.Now utopia has grown unfashionable, as we have gained a deeper appreciation of the range of threats facing us, from asteroid strike to epidemic flu to climate change. You might even be tempted to assume that humanity has little future to look forward to.But such gloominess is misplaced. The fossil record shows that many species have endured for millions of years — so why shouldn't we? Take a broader look at our species' place in the universe, and it becomes clear that we have an excellent chance of surviving for tens, if not hundreds, of thousands of years. Look up Homo sapiens in the “Red List” of threatened species of the International Union for the Conversation of Nature (IUCN), and you will read: “Listed as Least Concern as the species is very widely distributed, adaptable, currently increasing, and there are no major threats resulting in an overall population decline.”So what does our deep future hold? A growing number of researchers and organisations are now thinking seriously about that question. For example, the Long Now Foundation has as its flagship project a mechanical clock that is designed to still be marking time thousands of years hence.Perhaps willfully, it may be easier to think about such lengthy timescales than about the more immediate future. The potential evolution of today's technology, and its social consequences, is dazzlingly complicated, and it's perhaps best left to science fiction writers and futurologists to explore the many possibilities we can envisage. That's one reason why we have launched Arc, a new publication dedicated to the near future.But take a longer view and there is a surprising amount that we can say with considerable assurance. As so often, the past holds the key to the future: we have now identified enough of the long-term patterns shaping the history of the planet, and our species, to make evidence-based forecasts about the situations in which our descendants will find themselves.This long perspective makes the pessimistic view of our prospects seem more likely to be a passing fad. To be sure, the future is not all rosy. But we are now knowledgeable enough to reduce many of the risks that threatened the existence of earlier humans, and to improve the lot of those to come.1.Our vision of the future used to be inspired by( ).2.The IUCN's “Red List” suggests that human beings are ( ). 3.Which of the following is true according to Paragraph 5?4.To ensure the future of mankind, it is crucial to ( ). 5.Which of the following would be the best title for the text?
問(wèn)題1
A、our desire for lives of fulfillment
B、our faith in science and technology
C、our awareness of potential risks
D、our belief in equal opportunity
問(wèn)題2
A、a sustained species
B、a threat to the environment
C、the world's dominant power
D、a misplaced race
問(wèn)題3
A、Arc helps limit the scope of futurological studies.
B、Technology offers solutions to social problem.
C、The interest in science fiction is on the rise.
D、Our immediate future is hard to conceive.
問(wèn)題4
A、explore our planet's abundant resources
B、adopt an optimistic view of the world
C、draw on our experience from the past
D、curb our ambition to reshape history
問(wèn)題5
A、Uncertainty about Our Future
B、Evolution of the Human Species
C、The Ever-bright Prospects of Mankind
D、Science, Technology and Humanity
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