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1、In 1924 America's National Research Council sent two engineers to supervise a series of industrial experiments at a large telephone-parts factory called the Hawthorne Plant near Chicago. It hoped they would learn how stop-floor lighting (1)workers' productivity. Instead, the studies ended (2) giving their name to the "Hawthorne effect", the extremely influential idea that the very (3) to being experimented upon changed subjects' behavior. The idea arose because of the behavior of the women in the (4) Hawthorne plant. According to (5) of the experiments, their hourly output rose when lighting was increased, but also when it was dimmed. It did not (6) what was done in the experiment; (7)something was changed, productivity rose. A(n) (8) that they were being experimented upon seemed to be (9) to alter workers' behavior (10) itself. After several decades, the same data were (11) to econometric the analysis. Hawthorne experiments has another surprise in store (12) the descriptions on record, no systematic (13) was found that levels of productivity were related to changes in lighting. It turns out that peculiar way of conducting the experiments may have led to (14) interpretation of what happened. (15), lighting was always changed on a Sunday. When work started again on Monday, output (16) rose compared with the previous Saturday and (17) to rise for the next couple of days. (18), a comparison with data for weeks when there was no experimentation showed that output always went up on Monday, workers (19) to be diligent for the first few days of the week in any case, before (20) a plateau and then slackening off. This suggests that the alleged "Hawthorne effect" is hard to pin down.
問題1
A、affected
B、achieved
C、extracted
D、restored
問題2
A、at
B、up
C、with
D、off
問題3
A、truth
B、sight
C、act
D、proof
問題4
A、controversial
B、perplexing
C、mischievous
D、ambiguous
問題5
A、requirements
B、explanations
C、accounts
D、assessments
問題6
A、conclude
B、matter
C、indicate
D、work
問題7
A、as far as
B、for fear that
C、in case that
D、so long as
問題8
A、awareness
B、expectation
C、sentiment
D、illusion
問題9
A、suitable
B、excessive
C、enough
D、abundant
問題10
A、about
B、for
C、on
D、by
問題11
A、compared
B、shown
C、subjected
D、conveyed
問題12
A、contrary to
B、consistent with
C、parallel with
D、peculiar to
問題13
A、evidence
B、guidance
C、implication
D、source
問題14
A、disputable
B、enlightening
C、reliable
D、misleading
問題15
A、In contrast
B、For example
C、In consequence
D、As usual
問題16
A、duly
B、accidentally
C、unpredictably
D、suddenly
問題17
A、failed
B、ceased
C、started
D、continued
問題18
A、Therefore
B、Furthermore
C、However
D、Meanwhile
問題19
A、attempted
B、tended
C、chose
D、intended
問題20
A、breaking
B、climbing
C、surpassing
D、hitting
2、Over the past decade, thousands of patents have been granted for what are called business methods. Amazon.com received one for its “one-click” online payment system. Merrill Lynch got legal protection for an asset allocation strategy. One inventor patented a technique for lifting a box.Now the nation's top patent court appears completely ready to scale back on business-method patents, which have been controversial ever since they were first authorized 10 years ago. In a move that has intellectual-property lawyers abuzz, the U.S. Court of Appeals for the Federal Circuit said it would use a particular case to conduct a broad review of business-method patents. In re Bilski, as the case is known , is “a very big deal”, says Dennis D. Crouch of the University of Missouri School of Law. It “has the potential to eliminate an entire class of patents.”Curbs on business-method claims would be a dramatic about-face, because it was the Federal Circuit itself that introduced such patents with its 1998 decision in the so-called State Street Bank case, approving a patent on a way of pooling mutual-fund assets. That ruling produced an explosion in business-method patent filings, initially by emerging Internet companies trying to stake out exclusive rights to specific types of online transactions. Later, more established companies raced to add such patents to their files, if only as a defensive move against rivals that might beat them to the punch. In 2005, IBM noted in a court filing that it had been issued more than 300 business-method patents, despite the fact that it questioned the legal basis for granting them. Similarly, some Wall Street investment firms armed themselves with patents for financial products, even as they took positions in court cases opposing the practice.The Bilski case involves a claimed patent on a method for hedging risk in the energy market. The Federal Circuit issued an unusual order stating that the case would be heard by all 12 of the court's judges, rather than a typical panel of three, and that one issue it wants to evaluate is whether it should “reconsider” its State Street Bank ruling.The Federal Circuit's action comes in the wake of a series of recent decisions by the Supreme Court that has narrowed the scope of protections for patent holders. Last April, for example, the justices signaled that too many patents were being upheld for “inventions” that are obvious. The judges on the Federal Circuit are “reacting to the anti-patent trend at the Supreme Court”, says Harold C. Wegner, a patent attorney and professor at George Washington University Law School.1.Business-method patents have recently aroused concern because of( ). 2.Which of the following is true of the Bilski case?3.The word “about-face” (Line 1, Para 3) most probably means ( ). 4.We learn from the last two paragraphs that business-method patents ( ). 5.Which of the following would be the subject of the text?
問題1
A、their limited value to businesses
B、their connection with asset allocation
C、the possible restriction on their granting
D、the controversy over their authorization
問題2
A、Its ruling complies with the court decisions.
B、It involves a very big business transaction.
C、It has been dismissed by the Federal Circuit.
D、It may change the legal practices in the U.S.
問題3
A、loss of good will
B、increase of hostility
C、change of attitude
D、enhancement of dignity
問題4
A、are immune to legal challenges
B、are often unnecessarily issued
C、lower the esteem for patent holders
D、increase the incidence of risks
問題5
A、A looming threat to business-method patents.
B、Protection for business-method patent holders.
C、A legal case regarding business-method patents.
D、A prevailing trend against business-method patents.
3、In his book The Tipping Point, Malcolm Gladwell argues that “social epidemics” are driven in large part by the actions of a tiny minority of special individuals, often called influentials, who are unusually informed, persuasive, or well connected. The idea is intuitively compelling, but it doesn't explain how ideas actually spread.The supposed importance of influentials derives from a plausible-sounding but largely untested theory called the “two-step flow of communication”: Information flows from the media to the influentials and from them to everyone else. Marketers have embraced the two-step flow because it suggests that if they can just find and influence the influentials, those selected people will do most of the work for them. The theory also seems to explain the sudden and unexpected popularity of certain looks, brands, or neighborhoods. In many such cases, a cursory search for causes finds that some small group of people was wearing, promoting, or developing whatever it is before anyone else paid attention. Anecdotal evidence of this kind fits nicely with the idea that only certain special people can drive trends. In their recent work, however, some researchers have come up with the finding that influentials have far less impact on social epidemics than is generally supposed. In fact, they don't seem to be required at all.The researchers' argument stems from a simple observation about social influence: with the exception of a few celebrities like Oprah Winfrey—whose outsize presence is primarily a function of media, not interpersonal, influence—even the most influential members of a population simply don't interact with that many others. Yet it is precisely these non-celebrity influentials who, according to the two-step-flow theory, are supposed to drive social epidemics, by influencing their friends and colleagues directly. For a social epidemic to occur, however, each person so affected, must then influence his or her own acquaintances, who must in turn influence theirs, and so on; and just how many others pay attention to each of these people has little to do with the initial influential. If people in the network just two degrees removed from the initial influential prove resistant, for example, the cascade of change won't propagate very far or affect many people.Building on the basic truth about interpersonal influence, the researchers studied the dynamics of social influence by conducting thousands of computer simulations of populations, manipulating a number of variables relating to people's ability to influence others and their tendency to be influenced. They found that the principal requirement for what is called “global cascades” — the widespread propagation of influence through networks—is the presence not of a few influentials but, rather, of a critical mass of easily influenced people. 1.By citing the book The Tipping Point, the author intends to( ).2.The author suggests that the "two-step-flow theory" ( ). 3.What the researchers have observed recently shows that ( ). 4.The underlined phrase “these people” in paragraph 4 refers to the ones who ( ). 5.What is the essential element in the dynamics of social influence?
問題1
A、analyze the consequences of social epidemics
B、discuss influentials' function in spreading ideas
C、exemplify people's intuitive response to social epidemics
D、describe the essential characteristics of influentials
問題2
A、serves as a solution to marketing problems
B、has helped explain certain prevalent trends
C、has won support from influentials
D、requires solid evidence for its validity
問題3
A、the power of influence goes with social interactions
B、interpersonal links can be enhanced through the media
C、influentials have more channels to reach the public
D、most celebrities enjoy wide media attention
問題4
A、stay outside the network of social influence
B、have little contact with the source of influence
C、are influenced and then influence others
D、are influenced by the initial influential
問題5
A、The eagerness to be accepted.
B、The impulse to influence others.
C、The readiness to be influenced.
D、The inclination to rely on others.
4、Bankers have been blaming themselves for their troubles in public. Behind the scenes, they have been taking aim at someone else: the accounting standard-setters. Their rules, moan the banks, have forced them to report enormous losses, and it's just not fair. These rules say they must value some assets at the price a third party would pay, not the price managers and regulators would like them to fetch.Unfortunately, banks' lobbying now seems to be working. The details may be unknowable, but the independence of standard-setters, essential to the proper functioning of capital markets, is being compromised. And, unless banks carry toxic assets at prices that attract buyers, reviving the banking system will be difficult.After a bruising encounter with Congress, America's Financial Accounting Standards Board (FASB) rushed through rule changes. These gave banks more freedom to use models to value illiquid assets and more flexibility in recognizing losses on long-term assets in their income statements. Bob Herz, the FASB's chairman, cried out against those who “question our motives.” Yet bank shares rose and the changes enhance what one lobbying group politely calls “the use of judgment by management.”European ministers instantly demanded that the International Accounting Standards Board (IASB) do likewise. The IASB says it does not want to act without overall planning, but the pressure to fold when it completes its reconstruction of rules later this year is strong. Charlie McCreevy, a European commissioner, warned the IASB that it did “not live in a political vacuum” but “in the real world” and that Europe could yet develop different rules.It was banks that were on the wrong planet, with accounts that vastly overvalued assets. Today they argue that market prices overstate losses, because they largely reflect the temporary illiquidity of markets, not the likely extent of bad debts. The truth will not be known for years. But banks' shares trade below their book value, suggesting that investors are skeptical. And dead markets partly reflect the paralysis of banks which will not sell assets for fear of booking losses, yet are reluctant to buy all those supposed bargains.To get the system working again, losses must be recognized and dealt with. America's new plan to buy up toxic assets will not work unless banks mark assets to levels which buyers find attractive. Successful markets require independent and even combative standard-setters. The FASB and IASB have been exactly that, cleaning up rules on stock options and pensions, for example, against hostility from special interests. But by giving in to critics now they are inviting pressure to make more concessions.1.Bankers complained that they were forced to( ).2.According to the author, the rule changes of the FASB may result in ( ). 3.According to Paragraph 4, McCreevy objects to the IASB's attempt to ( ). 4.The author thinks the banks were “on the wrong planet” in that they ( ). 5.The author's attitude towards standard-setters is one of( ).
問題1
A、follow unfavorable asset evaluation rules
B、collect payments from third parties
C、cooperate with the price managers
D、reevaluate some of their assets
問題2
A、the diminishing role of management
B、the revival of the banking system
C、the banks' long-term asset losses
D、the weakening of its independence
問題3
A、keep away from political influences
B、evade the pressure from their peers
C、act on their own in rule-setting
D、take gradual measures in reform
問題4
A、misinterpreted market price indicators
B、exaggerated the real value of their assets
C、neglected the likely existence of bad debts
D、denied booking losses in their sale of assets
問題5
A、satisfaction
B、skepticism
C、objectiveness
D、sympathy
5、People are, on the whole, poor at considering background information when making individual decisions. At first glance this might seem like a strength that (1) the ability to make judgments which are unbiased by (2) factors. But Dr. Uri Simonsohn speculated that an inability to consider the big (3) was leading decision-makers to be biased by the daily samples of information they were working with. (4), he theorised that a judge (5) of appearing too soft (6) crime might be more likely to send someone to prison (7) he had already sentenced five or six other defendants only to forced community service on that day.To (8) this idea, he turned to the university-admissions process. In theory, the (9) of an applicant should not depend on the few others (10) randomly for interview during the same day, but Dr Simonsohn suspected the truth was (11).He studied the results of 9,323 MBA interviews (12) by 31 admissions officers. The interviewers had (13) applicants on a scale of one to five. This scale (14) numerous factors into consideration. The scores were (15) used in conjunction with an applicant’s score on the Graduate Management Admission Test, or GMAT, a standardised exam which is (16) out of 800 points, to make a decision on whether to accept him or her.Dr Simonsonh found if the score of the previous candidate in a daily series of interviewees was 0.75 points or more higher than that of the one (17) that, then the score for the next applicant would (18) by an average of 0.075 points. This might sound small, but to (19) the effects of such a decrease a candidate would need 30 more GMAT points than would otherwise have been (20).
問題1
A、grants
B、submits
C、transmits
D、delivers
問題2
A、minor
B、objective
C、crucial
D、external
問題3
A、issue
B、vision
C、picture
D、moment
問題4
A、For example
B、On average
C、In principle
D、Above all
問題5
A、fond
B、fearful
C、capable
D、thoughtless
問題6
A、in
B、on
C、to
D、for
問題7
A、if
B、until
C、though
D、unless
問題8
A、promote
B、emphasize
C、share
D、test
問題9
A、decision
B、quality
C、status
D、success
問題10
A、chosen
B、studied
C、found
D、identified
問題11
A、exceptional
B、defensible
C、replaceable
D、otherwise
問題12
A、inspired
B、expressed
C、conducted
D、secured
問題13
A、assigned
B、rated
C、matched
D、arranged
問題14
A、put
B、got
C、gave
D、took
問題15
A、instead
B、then
C、ever
D、rather
問題16
A、selected
B、passed
C、marked
D、introduced
問題17
A、before
B、after
C、above
D、below
問題18
A、jump
B、float
C、drop
D、fluctuate
問題19
A、achieve
B、undo
C、maintain
D、disregard
問題20
A、promising
B、possible
C、necessary
D、helpful
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