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1、In his book The Tipping Point, Malcolm Gladwell argues that “social epidemics” are driven in large part by the actions of a tiny minority of special individuals, often called influentials, who are unusually informed, persuasive, or well connected. The idea is intuitively compelling, but it doesn't explain how ideas actually spread.The supposed importance of influentials derives from a plausible-sounding but largely untested theory called the “two-step flow of communication”: Information flows from the media to the influentials and from them to everyone else. Marketers have embraced the two-step flow because it suggests that if they can just find and influence the influentials, those selected people will do most of the work for them. The theory also seems to explain the sudden and unexpected popularity of certain looks, brands, or neighborhoods. In many such cases, a cursory search for causes finds that some small group of people was wearing, promoting, or developing whatever it is before anyone else paid attention. Anecdotal evidence of this kind fits nicely with the idea that only certain special people can drive trends. In their recent work, however, some researchers have come up with the finding that influentials have far less impact on social epidemics than is generally supposed. In fact, they don't seem to be required at all.The researchers' argument stems from a simple observation about social influence: with the exception of a few celebrities like Oprah Winfrey—whose outsize presence is primarily a function of media, not interpersonal, influence—even the most influential members of a population simply don't interact with that many others. Yet it is precisely these non-celebrity influentials who, according to the two-step-flow theory, are supposed to drive social epidemics, by influencing their friends and colleagues directly. For a social epidemic to occur, however, each person so affected, must then influence his or her own acquaintances, who must in turn influence theirs, and so on; and just how many others pay attention to each of these people has little to do with the initial influential. If people in the network just two degrees removed from the initial influential prove resistant, for example, the cascade of change won't propagate very far or affect many people.Building on the basic truth about interpersonal influence, the researchers studied the dynamics of social influence by conducting thousands of computer simulations of populations, manipulating a number of variables relating to people's ability to influence others and their tendency to be influenced. They found that the principal requirement for what is called “global cascades” — the widespread propagation of influence through networks—is the presence not of a few influentials but, rather, of a critical mass of easily influenced people. 1.By citing the book The Tipping Point, the author intends to( ).2.The author suggests that the "two-step-flow theory" ( ). 3.What the researchers have observed recently shows that ( ). 4.The underlined phrase “these people” in paragraph 4 refers to the ones who ( ). 5.What is the essential element in the dynamics of social influence?
問(wèn)題1
A、analyze the consequences of social epidemics
B、discuss influentials' function in spreading ideas
C、exemplify people's intuitive response to social epidemics
D、describe the essential characteristics of influentials
問(wèn)題2
A、serves as a solution to marketing problems
B、has helped explain certain prevalent trends
C、has won support from influentials
D、requires solid evidence for its validity
問(wèn)題3
A、the power of influence goes with social interactions
B、interpersonal links can be enhanced through the media
C、influentials have more channels to reach the public
D、most celebrities enjoy wide media attention
問(wèn)題4
A、stay outside the network of social influence
B、have little contact with the source of influence
C、are influenced and then influence others
D、are influenced by the initial influential
問(wèn)題5
A、The eagerness to be accepted.
B、The impulse to influence others.
C、The readiness to be influenced.
D、The inclination to rely on others.
2、Bankers have been blaming themselves for their troubles in public. Behind the scenes, they have been taking aim at someone else: the accounting standard-setters. Their rules, moan the banks, have forced them to report enormous losses, and it's just not fair. These rules say they must value some assets at the price a third party would pay, not the price managers and regulators would like them to fetch.Unfortunately, banks' lobbying now seems to be working. The details may be unknowable, but the independence of standard-setters, essential to the proper functioning of capital markets, is being compromised. And, unless banks carry toxic assets at prices that attract buyers, reviving the banking system will be difficult.After a bruising encounter with Congress, America's Financial Accounting Standards Board (FASB) rushed through rule changes. These gave banks more freedom to use models to value illiquid assets and more flexibility in recognizing losses on long-term assets in their income statements. Bob Herz, the FASB's chairman, cried out against those who “question our motives.” Yet bank shares rose and the changes enhance what one lobbying group politely calls “the use of judgment by management.”European ministers instantly demanded that the International Accounting Standards Board (IASB) do likewise. The IASB says it does not want to act without overall planning, but the pressure to fold when it completes its reconstruction of rules later this year is strong. Charlie McCreevy, a European commissioner, warned the IASB that it did “not live in a political vacuum” but “in the real world” and that Europe could yet develop different rules.It was banks that were on the wrong planet, with accounts that vastly overvalued assets. Today they argue that market prices overstate losses, because they largely reflect the temporary illiquidity of markets, not the likely extent of bad debts. The truth will not be known for years. But banks' shares trade below their book value, suggesting that investors are skeptical. And dead markets partly reflect the paralysis of banks which will not sell assets for fear of booking losses, yet are reluctant to buy all those supposed bargains.To get the system working again, losses must be recognized and dealt with. America's new plan to buy up toxic assets will not work unless banks mark assets to levels which buyers find attractive. Successful markets require independent and even combative standard-setters. The FASB and IASB have been exactly that, cleaning up rules on stock options and pensions, for example, against hostility from special interests. But by giving in to critics now they are inviting pressure to make more concessions.1.Bankers complained that they were forced to( ).2.According to the author, the rule changes of the FASB may result in ( ). 3.According to Paragraph 4, McCreevy objects to the IASB's attempt to ( ). 4.The author thinks the banks were “on the wrong planet” in that they ( ). 5.The author's attitude towards standard-setters is one of( ).
問(wèn)題1
A、follow unfavorable asset evaluation rules
B、collect payments from third parties
C、cooperate with the price managers
D、reevaluate some of their assets
問(wèn)題2
A、the diminishing role of management
B、the revival of the banking system
C、the banks' long-term asset losses
D、the weakening of its independence
問(wèn)題3
A、keep away from political influences
B、evade the pressure from their peers
C、act on their own in rule-setting
D、take gradual measures in reform
問(wèn)題4
A、misinterpreted market price indicators
B、exaggerated the real value of their assets
C、neglected the likely existence of bad debts
D、denied booking losses in their sale of assets
問(wèn)題5
A、satisfaction
B、skepticism
C、objectiveness
D、sympathy
3、Ancient Greek philosopher Aristotle viewed laughter as “a bodily exercise precious to health.” But(1)some claims to the contrary, laughing probably has little influence on physical fitness. Laughter does (2)short-term changes in the function of the heart and its blood vessels, (3) heart rate and oxygen consumption. But because hard laughter is difficult to (4), a good laugh is unlikely to have (5) benefits the way, say, walking or jogging does. (6), instead of straining muscles to build them, as exercise does, laughter apparently accomplishes the (7), studies dating back to the 1930's indicate that laughter (8) muscles, decreasing muscle tone for up to 45 minutes after the laugh dies down. Such bodily reaction might conceivably help (9) the effects of psychological stress. Anyway, the act of laughing probably does produce other types of (10) feedback, that improve an individual's emotional state. (11) one classical theory of emotion, our feelings are partially rooted (12) physical reactions. It was argued at the end of the 19th century that humans do not cry (13) they are sad but they become sad when the tears begin to flow. Although sadness also (14) tears, evidence suggests that emotions can flow (15) muscular responses. In an experiment published in 1988, social psychologist Fritz Strack of the University of Würzburg in Germany asked volunteers to (16) a pen either with their teeth—thereby creating an artificial smile—or with their lips, which would produce a(n)(17) expression. Those forced to exercise their smiling muscles(18) more enthusiastically to funny cartoons than did those whose months were contracted in a frown,(19) that expressions may influence emotions rather than just the other way around. (20), the physical act of laughter could improve mood.
問(wèn)題1
A、among
B、except
C、despite
D、like
問(wèn)題2
A、reflect
B、demand
C、indicate
D、produce
問(wèn)題3
A、stabilizing
B、boosting
C、impairing
D、determining
問(wèn)題4
A、transmit
B、sustain
C、evaluate
D、observe
問(wèn)題5
A、measurable
B、manageable
C、affordable
D、renewable
問(wèn)題6
A、In turn
B、In fact
C、In addition
D、In brief
問(wèn)題7
A、opposite
B、impossible
C、average
D、expected
問(wèn)題8
A、hardens
B、weakens
C、tightens
D、relaxes
問(wèn)題9
A、aggravate
B、generate
C、moderate
D、enhance
問(wèn)題10
A、physical
B、mental
C、subconscious
D、internal
問(wèn)題11
A、Except for
B、According to
C、Due to
D、As for
問(wèn)題12
A、with
B、on
C、in
D、at
問(wèn)題13
A、unless
B、until
C、if
D、because
問(wèn)題14
A、exhausts
B、follows
C、precedes
D、suppresses
問(wèn)題15
A、into
B、from
C、towards
D、beyond
問(wèn)題16
A、fetch
B、bite
C、pick
D、hold
問(wèn)題17
A、disappointed
B、excited
C、joyful
D、indifferent
問(wèn)題18
A、adapted
B、catered
C、turned
D、reacted
問(wèn)題19
A、suggesting
B、requiring
C、mentioning
D、supposing
問(wèn)題20
A、Eventually
B、Consequently
C、Similarly
D、Conversely
4、All around the world, lawyers generate more hostility than the members of any other profession— with the possible exception of journalism. But there are few places where clients have more grounds for complaint than America.During the decade before the economic crisis, spending on legal services in America grew twice as fast as inflation. The best lawyers made skyscrapers-full of money, tempting ever more students to pile into law schools. But most law graduates never get a big-firm job. Many of them instead become the kind of nuisance-lawsuit filer that makes the tort system a costly nightmare.There are many reasons for this. One is the excessive costs of a legal education. There is just one path for a lawyer in most American states: a four-year undergraduate degree in some unrelated subject, then a three-year law degree at one of 200 law schools authorized by the American Bar Association and an expensive preparation for the bar exam. This leaves today's average law-school graduate with $100,000 of debt on top of undergraduate debts. Law-school debt means that they have to work fearsomely hard.Reforming the system would help both lawyers and their customers. Sensible ideas have been around for a long time, but the state-level bodies that govern the profession have been too conservative to implement them. One idea is to allow people to study law as an undergraduate degree. Another is to let students sit for the bar after only two years of law school. If the bar exam is truly a stern enough test for a would-be lawyer, those who can sit it earlier should be allowed to do so. Students who do not need the extra training could cut their debt mountain by a third.The other reason why costs are so high is the restrictive guild-like ownership structure of the business. Except in the District of Columbia, non-lawyers may not own any share of a law firm. This keeps fees high and innovation slow. There is pressure for change from within the profession, but opponents of change among the regulators insist that keeping outsiders out of a law firm isolates lawyers from the pressure to make money rather than serve clients ethically.In fact, allowing non-lawyers to own shares in law firms would reduce costs and improve services to customers, by encouraging law firms to use technology and to employ professional managers to focus on improving firms' efficiency. After all, other countries, such as Australia and Britain, have started liberalizing their legal professions. America should follow. 1.A lot of students take up law as their profession due to( ).2.Which of the following adds to the costs of legal education in most American states?3.Hindrance to the reform of the legal system originates from ( ). 4.The guild-like ownership structure is considered “restrictive” partly because it ( ). 5.In this text, the author mainly discusses( ).
問(wèn)題1
A、the growing demand from clients
B、the increasing pressure of inflation
C、the prospect of working in big firms
D、the attraction of financial rewards
問(wèn)題2
A、Higher tuition fees for undergraduate studies.
B、Pursuing a bachelor's degree in another major.
C、Admissions approval from the bar association.
D、Receiving training by professional associations.
問(wèn)題3
A、non-professionals' sharp criticism
B、lawyers' and clients' strong resistance
C、the rigid bodies governing the profession
D、the stem exam for would-be lawyers
問(wèn)題4
A、prevents lawyers from gaining due profits
B、keeps lawyers from holding law-firm shares
C、aggravates the ethical situation in the trade
D、bans outsiders' involvement in the profession
問(wèn)題5
A、flawed ownership of America's law firms and its causes
B、the factors that help make a successful lawyer in America
C、a problem in America's legal profession and solutions to it
D、the role of undergraduate studies in America's legal education
5、In Cambodia, the choice of a spouse is a complex one for the young male. It may involve not only his parents and his friends,(1)those of the young woman, but also a matchmaker. A young man can(2) a likely spouse on his own and then ask his parents to (3)the marriage negotiations, or the young man's parents may make the choice of a spouse, giving the child little to say in the selection. (4), a girl may veto the spouse her parents have chosen. (5)a spouse has been selected, each family investigates the other to make sure its child is marrying(6)a good family.The traditional wedding is a long and colorful affair. Formerly it lasted three days, (7)by the 1980s it more commonly lasted a day and a half. Buddhist priests offer a short sermon and (8) prayers of blessing. Parts of the ceremony involve ritual hair cutting, (9)cotton threads soaked in holy water around the bride's and groom's wrists, and (10)a candle around a circle of happily married and respected couples to bless the (11). Newlyweds traditionally move in with the wife's parents and may(12)with them up to a year,(13)they can build a new house nearby.Divorce is legal and easy to (14), but not common. Divorced persons are (15)with some disapproval. Each spouse retains(16)property he or she(17)into the marriage, and jointly-acquired property is(18)equally. Divorced persons may remarry, but a gender prejudice (19)up: The divorced male doesn't have a waiting period before he can remarry(20)the woman must wait ten months.
問(wèn)題1
A、by way of
B、as well as
C、on behalf of
D、with regard to
問(wèn)題2
A、adapt to
B、provide for
C、compete with
D、decide on
問(wèn)題3
A、close
B、renew
C、arrange
D、postpone
問(wèn)題4
A、In theory
B、Above all
C、In time
D、For example
問(wèn)題5
A、Although
B、Lest
C、After
D、Unless
問(wèn)題6
A、into
B、within
C、from
D、through
問(wèn)題7
A、since
B、or
C、but
D、so
問(wèn)題8
A、test
B、copy
C、recite
D、create
問(wèn)題9
A、folding
B、piling
C、wrapping
D、tying
問(wèn)題10
A、lighting
B、passing
C、hiding
D、serving
問(wèn)題11
A、meeting
B、association
C、collection
D、union
問(wèn)題12
A、grow
B、part
C、deal
D、live
問(wèn)題13
A、whereas
B、until
C、for
D、if
問(wèn)題14
A、obtain
B、follow
C、challenge
D、avoid
問(wèn)題15
A、isolated
B、persuaded
C、viewed
D、exposed
問(wèn)題16
A、wherever
B、however
C、whenever
D、whatever
問(wèn)題17
A、changed
B、brought
C、shaped
D、pushed
問(wèn)題18
A、divided
B、invested
C、donated
D、withdrawn
問(wèn)題19
A、clears
B、warms
C、shows
D、breaks
問(wèn)題20
A、while
B、so that
C、once
D、in that
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