考研201英語（一）在線題庫每日一練（二百七十）

本文提供考研201英語（一）在線題庫每日一練，以下為具體內(nèi)容

1、In his book The Tipping Point, Malcolm Gladwell argues that “social epidemics” are driven in large part by the actions of a tiny minority of special individuals, often called influentials, who are unusually informed, persuasive, or well connected. The idea is intuitively compelling, but it doesn't explain how ideas actually spread.The supposed importance of influentials derives from a plausible-sounding but largely untested theory called the “two-step flow of communication”: Information flows from the media to the influentials and from them to everyone else. Marketers have embraced the two-step flow because it suggests that if they can just find and influence the influentials, those selected people will do most of the work for them. The theory also seems to explain the sudden and unexpected popularity of certain looks, brands, or neighborhoods. In many such cases, a cursory search for causes finds that some small group of people was wearing, promoting, or developing whatever it is before anyone else paid attention. Anecdotal evidence of this kind fits nicely with the idea that only certain special people can drive trends. In their recent work, however, some researchers have come up with the finding that influentials have far less impact on social epidemics than is generally supposed. In fact, they don't seem to be required at all.The researchers' argument stems from a simple observation about social influence: with the exception of a few celebrities like Oprah Winfrey—whose outsize presence is primarily a function of media, not interpersonal, influence—even the most influential members of a population simply don't interact with that many others. Yet it is precisely these non-celebrity influentials who, according to the two-step-flow theory, are supposed to drive social epidemics, by influencing their friends and colleagues directly. For a social epidemic to occur, however, each person so affected, must then influence his or her own acquaintances, who must in turn influence theirs, and so on; and just how many others pay attention to each of these people has little to do with the initial influential. If people in the network just two degrees removed from the initial influential prove resistant, for example, the cascade of change won't propagate very far or affect many people.Building on the basic truth about interpersonal influence, the researchers studied the dynamics of social influence by conducting thousands of computer simulations of populations, manipulating a number of variables relating to people's ability to influence others and their tendency to be influenced. They found that the principal requirement for what is called “global cascades” — the widespread propagation of influence through networks—is the presence not of a few influentials but, rather, of a critical mass of easily influenced people. 1.By citing the book The Tipping Point, the author intends to（  ）.2.The author suggests that the "two-step-flow theory" （  ）.  3.What the researchers have observed recently shows that （  ）.  4.The underlined phrase “these people” in paragraph 4 refers to the ones who （  ）.  5.What is the essential element in the dynamics of social influence?

問題1

A、analyze the consequences of social epidemics

B、discuss influentials' function in spreading ideas

C、exemplify people's intuitive response to social epidemics

D、describe the essential characteristics of influentials

問題2

A、serves as a solution to marketing problems

B、has helped explain certain prevalent trends

C、has won support from influentials

D、requires solid evidence for its validity

問題3

A、the power of influence goes with social interactions

B、interpersonal links can be enhanced through the media

C、influentials have more channels to reach the public

D、most celebrities enjoy wide media attention

問題4

A、stay outside the network of social influence

B、have little contact with the source of influence

C、are influenced and then influence others

D、are influenced by the initial influential

問題5

A、The eagerness to be accepted.

B、The impulse to influence others.

C、The readiness to be influenced.

D、The inclination to rely on others.

2、It's no surprise that Jennifer Senior's insightful, provocative magazine cover story, “I love My Children, I Hate My Life,” is arousing much chatter—nothing gets people talking like the suggestion that child rearing is anything less than a completely fulfilling, life-enriching experience. Rather than concluding that children make parents either happy or miserable, Senior suggests we need to redefine happiness: instead of thinking of it as something that can be measured by moment-to-moment joy, we should consider being happy as a past-tense condition. Even though the day-to-day experience of raising kids can be soul-crushingly hard, Senior writes that “the very things that in the moment dampen our moods can later be sources of intense gratification and delight.” The magazine cover showing an attractive mother holding a cute baby is hardly the only Madonna-and-child image on newsstands this week. There are also stories about newly adoptive—and newly single—mom Sandra Bullock, as well as the usual “Jennifer Aniston is pregnant” news. Practically every week features at least one celebrity mom, or mom-to-be, smiling on the newsstands. In a society that so persistently celebrates procreation, is it any wonder that admitting you regret having children is equivalent to admitting you support kitten-killing? It doesn't seem quite fair, then, to compare the regrets of parents to the regrets of the children. Unhappy parents rarely are provoked to wonder if they shouldn't have had kids, but unhappy childless folks are bothered with the message that children are the single most important thing in the world: obviously their misery must be a direct result of the gaping baby-size holes in their lives. Of course, the image of parenthood that celebrity magazines like Us Weekly and People present is hugely unrealistic, especially when the parents are single mothers like Bullock. According to several studies concluding that parents are less happy than childless couples, single parents are the least happy of all. No shock there, considering how much work it is to raise a kid without a partner to lean on; yet to hear Sandra and Britney tell it, raising a kid on their “own” (read: with round-the-clock help) is a piece of cake. It's hard to imagine that many people are dumb enough to want children just because Reese and Angelina make it look so glamorous: most adults understand that a baby is not a haircut. But it's interesting to wonder if the images we see every week of stress-free, happiness-enhancing parenthood aren't in some small, subconscious way contributing to our own dissatisfactions with the actual experience, in the same way that a small part of us hoped getting “the Rachel” might make us look just a little bit like Jennifer Aniston. 1.Jennifer Senior suggests in her article that raising a child can bring （  ）.  2.We learn from Paragraph 2 that（  ）.3.It is suggested in Paragraph 3 that childless folks （  ）.  4.According to Paragraph 4, the message conveyed by celebrity magazines is （  ）.  5.Which of the following can be inferred from the last paragraph? 

問題1

A、temporary delight

B、enjoyment in progress

C、happiness in retrospect

D、lasting reward

問題2

A、celebrity moms are a permanent source for gossip

B、single mothers with babies deserve greater attention

C、news about pregnant celebrities is entertaining

D、having children is highly valued by the public

問題3

A、are constantly exposed to criticism

B、are largely ignored by the media

C、fail to fulfill their social responsibilities

D、are less likely to be satisfied with their life

問題4

A、soothing

B、ambiguous

C、compensatory

D、misleading

問題5

A、Having children contributes little to the glamour of celebrity moms.

B、Celebrity moms have influenced our attitude towards child rearing.

C、Having children intensifies our dissatisfaction with life.

D、We sometimes neglect the happiness from child rearing.

3、The ethical judgments of the Supreme Court justices have become an important issue recently. The court cannot（1）its legitimacy as guardian of the rule of law（2）justices behave like politicians. Yet, in several instances, justices acted in ways that（3） the court's reputation for being independent and impartial. Justice Antonin Scalia, for example, appeared at political events. That kind of activity makes it less likely that the court's decisions will be（4）as impartial judgments. Part of the problem is that the justices are not（5） by an ethics code. At the very least, the court should make itself （6） to the code of conduct that （7） to the rest of the federal judiciary. This and other similar cases （8）  the question of whether there is still a （9） between the court and politics. The framers of the Constitution envisioned law （10） having authority apart from politics. They gave justices permanent positions （11） they would be free to （12 ）those in power and have no need to （13）political support. Our legal system was designed to set law apart from politics precisely because they are so closely （14） . Constitutional law is political because it results from choices rooted in fundamental social （15） like liberty and property. When the court deals with social policy decisions, the law it （16）is inescapably political—which is why decisions split along ideological lines are so easily （17） as unjust. The justices must （18） doubts about the court's legitimacy by making themselves （19） to the code of conduct. That would make rulings more likely to be seen as separate from politics and, （20）, convincing as law.

問題1

A、emphasize

B、maintain

C、modify

D、recognize

問題2

A、when

B、lest

C、before

D、unless

問題3

A、restored

B、weakened

C、established

D、eliminated

問題4

A、challenged

B、compromised

C、suspected

D、accepted

問題5

A、advanced

B、caught

C、bound

D、founded

問題6

A、resistant

B、subject

C、immune

D、prone

問題7

A、resorts

B、sticks

C、loads

D、applies

問題8

A、evade

B、raise

C、deny

D、settle

問題9

A、line

B、barrier

C、similarity

D、conflict

問題10

A、by

B、as

C、though

D、towards

問題11

A、so

B、since

C、provided

D、though

問題12

A、serve

B、satisfy

C、upset

D、replace

問題13

A、confirm

B、express

C、cultivate

D、offer

問題14

A、guarded

B、followed

C、studied

D、tied

問題15

A、concepts

B、theories

C、divisions

D、conventions

問題16

A、excludes

B、questions

C、shapes

D、controls

問題17

A、dismissed

B、released

C、ranked

D、distorted

問題18

A、suppress

B、exploit

C、address

D、ignore

問題19

A、accessible

B、amiable

C、agreeable

D、accountable

問題20

A、by all means

B、at all costs

C、in a word

D、as a result

4、An old saying has it that half of all advertising budgets are wasted—the trouble is, no one knows which half. In the internet age, at least in theory, this fraction can be much reduced. By watching what people search for, click on and say online, companies can aim “behavioural” ads at those most likely to buy.In the past couple of weeks a quarrel has illustrated the value to advertisers of such fine-grained information: Should advertisers assume that people are happy to be tracked and sent behavioural ads? Or should they have explicit permission?In December 2010 America's Federal Trade Commission (FTC) proposed adding a “do not track” (DNT) option to internet browsers, so that users could tell advertisers that they did not want to be followed. Microsoft's Internet Explorer and Apple's Safari both offer DNT; Google's Chrome is due to do so this year. In February the FTC and the Digital Advertising Alliance (DAA) agreed that the industry would get cracking on responding to DNT requests.On May 31st Microsoft set off the row. It said that Internet Explorer 10, the version due to appear with windows 8, would have DNT as a default.Advertisers are horrified. Human nature being what it is, most people stick with default settings. Few switch DNT on now, but if tracking is off it will stay off. Bob Liodice, the chief executive of the Association of National Advertisers, says consumers will be worse off if the industry cannot collect information about their preferences. People will not get fewer ads, he says. “They'll get less meaningful, less targeted ads.”It is not yet clear how advertisers will respond. Getting a DNT signal does not oblige anyone to stop tracking, although some companies have promised to do so. Unable to tell whether someone really objects to behavioural ads or whether they are sticking with Microsoft's default, some may ignore a DNT signal and press on anyway.Also unclear is why Microsoft has gone it alone. After all, it has an ad business too, which it says will comply with DNT requests, though it is still working out how. If it is trying to upset Google, which relies almost wholly on advertising, it has chosen an indirect method: There is no guarantee that DNT by default will become the norm. DNT does not seem an obviously huge selling point for windows 8—though the firm has compared some of its other products favourably with Google's on that count before. Brendon Lynch, Microsoft's chief privacy officer, blogged: “We believe consumers should have more control.” Could it really be that simple?1.It is suggested in Paragraph 1 that “behavioural” ads help advertisers to（  ）.2.“The industry” (Line 4, Para.3) refers to （  ）.  3.Bob Liodice holds that setting DNT as a default（  ）.4.Which of the following is true according to Paragraph 6?5.The author's attitude towards what Brendon Lynch said in his blog is one of（  ）.

問題1

A、ease competition among themselves

B、lower their operational costs

C、avoid complaints from consumers

D、provide better online services

問題2

A、online advertisers

B、e-commerce conductors

C、digital information analysis

D、internet browser developers

問題3

A、may cut the number of junk ads

B、fails to affect the ad industry

C、will not benefit consumers

D、goes against human nature

問題4

A、DNT may not serve its intended purpose.

B、Advertisers are willing to implement DNT.

C、DNT is losing its popularity among consumers.

D、Advertisers are obliged to offer behavioural ads.

問題5

A、indulgence

B、understanding

C、appreciation

D、skepticism

5、King Juan Carlos of Spain once insisted “kings don't abdicate, they dare in their sleep.” But embarrassing scandals and the popularity of the republican left in the recent Euro-elections have forced him to eat his words and stand down. So, does the Spanish crisis suggest that monarchy is seeing its last days? Does that mean the writing is on the wall for all European royals, with their magnificent uniforms and majestic lifestyle? The Spanish case provides arguments both for and against monarchy. When public opinion is particularly polarised, as it was following the end of the Franco regime, monarchs can rise above “mere” politics and “embody” a spirit of national unity. It is this apparent transcendence of politics that explains monarchs' continuing popularity polarized. And also, the Middle East excepted, Europe is the most monarch-infested region in the world, with 10 kingdoms (not counting Vatican City and Andorra). But unlike their absolutist counterparts in the Gulf and Asia, most royal families have survived because they allow voters to avoid the difficult search for a non-controversial but respected public figure. Even so, kings and queens undoubtedly have a downside. Symbolic of national unity as they claim to be, their very history—and sometimes the way they behave today—embodies outdated and indefensible privileges and inequalities. At a time when Thomas Piketty and other economists are warning of rising inequality and the increasing power of inherited wealth, it is bizarre that wealthy aristocratic families should still be the symbolic heart of modern democratic states. The most successful monarchies strive to abandon or hide their old aristocratic ways. Princes and princesses have day-jobs and ride bicycles, not horses (or helicopters). Even so, these are wealthy families who party with the international 1%, and media intrusiveness makes it increasingly difficult to maintain the right image. While Europe's monarchies will no doubt be smart enough to survive for some time to come, it is the British royals who have most to fear from the Spanish example. It is only the Queen who has preserved the monarchy's reputation with her rather ordinary (if well-heeled) granny style. The danger will come with Charles, who has both an expensive taste of lifestyle and a pretty hierarchical view of the world. He has failed to understand that monarchies have largely survived because they provide a service–as non-controversial and non-political heads of state. Charles ought to know that as English history shows, it is kings, not republicans, who are the monarchy's worst enemies. 1.According to the first two Paragraphs, King Juan Carlos of Spain（  ）.  2.Monarchs are kept as heads of state in Europe mostly （  ）.    3.Which of the following is shown to be odd, according to Paragraph 4? 4.The British royals “have most to fear” because Charle （  ）.    5.Which of the following is the best title of the text?  

問題1

A、used turn enjoy high public support

B、was unpopular among European royals

C、cased his relationship with his rivals

D、ended his reign in embarrassment

問題2

A、owing to their undoubted and respectable status

B、to achieve a balance between tradition and reality

C、to give voter more public figures to look up to

D、due to their everlasting political embodiment

問題3

A、Aristocrats' excessive reliance on inherited wealth.

B、The role of the nobility in modern democracies.

C、The simple lifestyle of the aristocratic families.

D、The nobility's adherence to their privileges.

問題4

A、takes a rough line on political issues

B、fails to change his lifestyle as advised

C、takes republicans as his potential allies

D、fails to adapt himself to his future role

問題5

A、Carlos, Glory and Disgrace Combined

B、Charles, Anxious to Succeed to the Throne

C、Carlos, a Lesson for All European Monarchs

D、Charles, Slow to React to the Coming Threats

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