考研201英語（一）在線題庫每日一練（二百二十七）

本文提供考研201英語（一）在線題庫每日一練，以下為具體內(nèi)容

1、In his book The Tipping Point, Malcolm Gladwell argues that “social epidemics” are driven in large part by the actions of a tiny minority of special individuals, often called influentials, who are unusually informed, persuasive, or well connected. The idea is intuitively compelling, but it doesn't explain how ideas actually spread.The supposed importance of influentials derives from a plausible-sounding but largely untested theory called the “two-step flow of communication”: Information flows from the media to the influentials and from them to everyone else. Marketers have embraced the two-step flow because it suggests that if they can just find and influence the influentials, those selected people will do most of the work for them. The theory also seems to explain the sudden and unexpected popularity of certain looks, brands, or neighborhoods. In many such cases, a cursory search for causes finds that some small group of people was wearing, promoting, or developing whatever it is before anyone else paid attention. Anecdotal evidence of this kind fits nicely with the idea that only certain special people can drive trends. In their recent work, however, some researchers have come up with the finding that influentials have far less impact on social epidemics than is generally supposed. In fact, they don't seem to be required at all.The researchers' argument stems from a simple observation about social influence: with the exception of a few celebrities like Oprah Winfrey—whose outsize presence is primarily a function of media, not interpersonal, influence—even the most influential members of a population simply don't interact with that many others. Yet it is precisely these non-celebrity influentials who, according to the two-step-flow theory, are supposed to drive social epidemics, by influencing their friends and colleagues directly. For a social epidemic to occur, however, each person so affected, must then influence his or her own acquaintances, who must in turn influence theirs, and so on; and just how many others pay attention to each of these people has little to do with the initial influential. If people in the network just two degrees removed from the initial influential prove resistant, for example, the cascade of change won't propagate very far or affect many people.Building on the basic truth about interpersonal influence, the researchers studied the dynamics of social influence by conducting thousands of computer simulations of populations, manipulating a number of variables relating to people's ability to influence others and their tendency to be influenced. They found that the principal requirement for what is called “global cascades” — the widespread propagation of influence through networks—is the presence not of a few influentials but, rather, of a critical mass of easily influenced people. 1.By citing the book The Tipping Point, the author intends to（  ）.2.The author suggests that the "two-step-flow theory" （  ）.  3.What the researchers have observed recently shows that （  ）.  4.The underlined phrase “these people” in paragraph 4 refers to the ones who （  ）.  5.What is the essential element in the dynamics of social influence?

問題1

A、analyze the consequences of social epidemics

B、discuss influentials' function in spreading ideas

C、exemplify people's intuitive response to social epidemics

D、describe the essential characteristics of influentials

問題2

A、serves as a solution to marketing problems

B、has helped explain certain prevalent trends

C、has won support from influentials

D、requires solid evidence for its validity

問題3

A、the power of influence goes with social interactions

B、interpersonal links can be enhanced through the media

C、influentials have more channels to reach the public

D、most celebrities enjoy wide media attention

問題4

A、stay outside the network of social influence

B、have little contact with the source of influence

C、are influenced and then influence others

D、are influenced by the initial influential

問題5

A、The eagerness to be accepted.

B、The impulse to influence others.

C、The readiness to be influenced.

D、The inclination to rely on others.

2、The rough guide to marketing success used to be that you got what you paid for. No longer. While traditional “paid” media—such as television commercials and print advertisements—still play a major role, companies today can exploit many alternative forms of media. Consumers passionate about a product may create “owned” media by sending e-mail alerts about products and sales to customers registered with its Web site. The way consumers now approach the broad range of factors beyond conventional paid media. Paid and owned media are controlled by marketers promoting their own products. For earned media, such marketers act as the initiator for users' responses. But in some cases, one marketer's owned media become another marketer's paid media—for instance, when an e-commerce retailer sells ad space on its Web site. We define such sold media as owned media whose traffic is so strong that other organizations place their content or e-commerce engines within that environment. This trend, which we believe is still in its infancy, effectively began with retailers and travel providers such as airlines and hotels and will no doubt go further. Johnson & Johnson, for example, has created BabyCenter, a stand-alone media property that promotes complementary and even competitive products. Besides generating income, the presence of other marketers makes the site seem objective, gives companies opportunities to learn valuable information about the appeal of other companies' marketing, and may help expand user traffic for all companies concerned. The same dramatic technological changes that have provided marketers with more (and more diverse) communications choices have also increased the risk that passionate consumers will voice their opinions in quicker, more visible, and much more damaging ways. Such hijacked media are the opposite of earned media: an asset or campaign becomes hostage to consumers, other stakeholders, or activists who make negative allegations about a brand or product. Members of social networks, for instance, are learning that they can hijack media to apply pressure on the businesses that originally created them. If that happens, passionate consumers would try to persuade others to boycott products, putting the reputation of the target company at risk. In such a case, the company's response may not be sufficiently quick or thoughtful, and the learning curve has been steep. Toyota Motor, for example, alleviated some of the damage from its recall crisis earlier this year with a relatively quick and well-orchestrated social-media response campaign, which included efforts to engage with consumers directly on sites such as Twitter and the social-news site Digg. 1.Consumers may create “earned” media when they are（  ）.2.According to Paragraph 2, sold media feature （  ）.  3.The author indicates in Paragraph 3 that earned media （  ）.  4.Toyota Motor's experience is cited as an example of （  ）.  5.Which of the following is the text mainly about ? 

問題1

A、obscssed with online shopping at certain Web sites

B、inspired by product-promoting e-mails sent to them

C、eager to help their friends promote quality products

D、enthusiastic about recommending their favorite products

問題2

A、a safe business environment

B、random competition

C、strong user traffic

D、flexibility in organization

問題3

A、invite constant conflicts with passionate consumers

B、can be used to produce negative effects in marketing

C、may be responsible for fiercer competition

D、deserve all the negative comments about them

問題4

A、responding effectively to hijacked media

B、persuading customers into boycotting products

C、cooperating with supportive consumers

D、taking advantage of hijacked media

問題5

A、Alternatives to conventional paid media.

B、Conflict between hijacked and earned media.

C、Dominance of hijacked media.

D、Popularity of owned media.

3、The ethical judgments of the Supreme Court justices have become an important issue recently. The court cannot（1）its legitimacy as guardian of the rule of law（2）justices behave like politicians. Yet, in several instances, justices acted in ways that（3） the court's reputation for being independent and impartial. Justice Antonin Scalia, for example, appeared at political events. That kind of activity makes it less likely that the court's decisions will be（4）as impartial judgments. Part of the problem is that the justices are not（5） by an ethics code. At the very least, the court should make itself （6） to the code of conduct that （7） to the rest of the federal judiciary. This and other similar cases （8）  the question of whether there is still a （9） between the court and politics. The framers of the Constitution envisioned law （10） having authority apart from politics. They gave justices permanent positions （11） they would be free to （12 ）those in power and have no need to （13）political support. Our legal system was designed to set law apart from politics precisely because they are so closely （14） . Constitutional law is political because it results from choices rooted in fundamental social （15） like liberty and property. When the court deals with social policy decisions, the law it （16）is inescapably political—which is why decisions split along ideological lines are so easily （17） as unjust. The justices must （18） doubts about the court's legitimacy by making themselves （19） to the code of conduct. That would make rulings more likely to be seen as separate from politics and, （20）, convincing as law.

問題1

A、emphasize

B、maintain

C、modify

D、recognize

問題2

A、when

B、lest

C、before

D、unless

問題3

A、restored

B、weakened

C、established

D、eliminated

問題4

A、challenged

B、compromised

C、suspected

D、accepted

問題5

A、advanced

B、caught

C、bound

D、founded

問題6

A、resistant

B、subject

C、immune

D、prone

問題7

A、resorts

B、sticks

C、loads

D、applies

問題8

A、evade

B、raise

C、deny

D、settle

問題9

A、line

B、barrier

C、similarity

D、conflict

問題10

A、by

B、as

C、though

D、towards

問題11

A、so

B、since

C、provided

D、though

問題12

A、serve

B、satisfy

C、upset

D、replace

問題13

A、confirm

B、express

C、cultivate

D、offer

問題14

A、guarded

B、followed

C、studied

D、tied

問題15

A、concepts

B、theories

C、divisions

D、conventions

問題16

A、excludes

B、questions

C、shapes

D、controls

問題17

A、dismissed

B、released

C、ranked

D、distorted

問題18

A、suppress

B、exploit

C、address

D、ignore

問題19

A、accessible

B、amiable

C、agreeable

D、accountable

問題20

A、by all means

B、at all costs

C、in a word

D、as a result

4、All around the world, lawyers generate more hostility than the members of any other profession— with the possible exception of journalism. But there are few places where clients have more grounds for complaint than America.During the decade before the economic crisis, spending on legal services in America grew twice as fast as inflation. The best lawyers made skyscrapers-full of money, tempting ever more students to pile into law schools. But most law graduates never get a big-firm job. Many of them instead become the kind of nuisance-lawsuit filer that makes the tort system a costly nightmare.There are many reasons for this. One is the excessive costs of a legal education. There is just one path for a lawyer in most American states: a four-year undergraduate degree in some unrelated subject, then a three-year law degree at one of 200 law schools authorized by the American Bar Association and an expensive preparation for the bar exam. This leaves today's average law-school graduate with $100,000 of debt on top of undergraduate debts. Law-school debt means that they have to work fearsomely hard.Reforming the system would help both lawyers and their customers. Sensible ideas have been around for a long time, but the state-level bodies that govern the profession have been too conservative to implement them. One idea is to allow people to study law as an undergraduate degree. Another is to let students sit for the bar after only two years of law school. If the bar exam is truly a stern enough test for a would-be lawyer, those who can sit it earlier should be allowed to do so. Students who do not need the extra training could cut their debt mountain by a third.The other reason why costs are so high is the restrictive guild-like ownership structure of the business. Except in the District of Columbia, non-lawyers may not own any share of a law firm. This keeps fees high and innovation slow. There is pressure for change from within the profession, but opponents of change among the regulators insist that keeping outsiders out of a law firm isolates lawyers from the pressure to make money rather than serve clients ethically.In fact, allowing non-lawyers to own shares in law firms would reduce costs and improve services to customers, by encouraging law firms to use technology and to employ professional managers to focus on improving firms' efficiency. After all, other countries, such as Australia and Britain, have started liberalizing their legal professions. America should follow. 1.A lot of students take up law as their profession due to（  ）.2.Which of the following adds to the costs of legal education in most American states?3.Hindrance to the reform of the legal system originates from （  ）.  4.The guild-like ownership structure is considered “restrictive” partly because it （  ）.  5.In this text, the author mainly discusses（  ）.

問題1

A、the growing demand from clients

B、the increasing pressure of inflation

C、the prospect of working in big firms

D、the attraction of financial rewards

問題2

A、Higher tuition fees for undergraduate studies.

B、Pursuing a bachelor's degree in another major.

C、Admissions approval from the bar association.

D、Receiving training by professional associations.

問題3

A、non-professionals' sharp criticism

B、lawyers' and clients' strong resistance

C、the rigid bodies governing the profession

D、the stem exam for would-be lawyers

問題4

A、prevents lawyers from gaining due profits

B、keeps lawyers from holding law-firm shares

C、aggravates the ethical situation in the trade

D、bans outsiders' involvement in the profession

問題5

A、flawed ownership of America's law firms and its causes

B、the factors that help make a successful lawyer in America

C、a problem in America's legal profession and solutions to it

D、the role of undergraduate studies in America's legal education

5、“The Heart of the Matter,” the just-released report by the American Academy of Arts and Sciences (AAAS), deserves praise for affirming the importance of the humanities and social sciences to the prosperity and security of liberal democracy in America. Regrettably, however, the report's failure to address the true nature of the crisis facing liberal education may cause more harm than good.In 2010, leading congressional Democrats and Republicans sent letters to the AAAS asking that it identify actions that could be taken by “federal, state and local governments, universities, foundations, educators, individual benefactors and others” to “maintain national excellence in humanities and social scientific scholarship and education.” In response, the American Academy formed the Commission on the Humanities and Social Sciences. Among the commission's 51 members are top-tier-university presidents, scholars, lawyers, judges, and business executives, as well as prominent figures from diplomacy, filmmaking, music and journalism.The goals identified in the report are generally admirable. Because representative government presupposes an informed citizenry, the report supports full literacy; stresses the study of history and government, particularly American history and American government; and encourages the use of new digital technologies. To encourage innovation and competition, the report calls for increased investment in research, the crafting of coherent curricula that improve students' ability to solve problems and communicate effectively in the 21st century, increased funding for teachers and the encouragement of scholars to bring their learning to bear on the great challenges of the day. The report also advocates greater study of foreign languages, international affairs and the expansion of study abroad programs.Unfortunately, despite 2% years in the making, “The Heart of the Matter” never gets to the heart of the matter: the illiberal nature of liberal education at our leading colleges and universities. The commission ignores that for several decades America's colleges and universities have produced graduates who don't know the content and character of liberal education and are thus deprived of its benefits. Sadly, the spirit of inquiry once at home on campus has been replaced by the use of the humanities and social sciences as vehicles for publicizing “progressive,” or left-liberal propaganda.Today, professors routinely treat the progressive interpretation of history and progressive public policy as the proper subject of study while portraying conservative or classical liberal ideas—such as free markets and self-reliance—as falling outside the boundaries of routine, and sometimes legitimate, intellectual investigation.The AAAS displays great enthusiasm for liberal education. Yet its report may well set back reform by obscuring the depth and breadth of the challenge that Congress asked it to illuminate. 1.According to Paragraph 1, what is the author's attitude toward the AAAS's report?2.Influential figures in the Congress required that the AAAS report on how to（  ）.3.According to Paragraph 3, the report suggests （  ）.  4.The author implies in Paragraph 5 that professors are （  ）.  5.Which of the following would be the best title for the text? 

問題1

A、Critical.

B、Appreciative.

C、Contemptuous.

D、Tolerant.

問題2

A、safeguard individuals' rights to education

B、define the government's role in education

C、retain people's interest in liberal education

D、keep a leading position in liberal education

問題3

A、an exclusive study of American history

B、a greater emphasis on theoretical subjects

C、the application of emerging technologies

D、funding for the study of foreign languages

問題4

A、supportive of free markets

B、biased against classical liberal ideas

C、cautious about intellectual investigation

D、conservative about public policy

問題5

A、Illiberal Education and “The Heart of the Matter”.

B、The AAAS's Contribution to Liberal Education.

C、Ways to Grasp “The Heart of the Matter”.

D、Progressive Policy vs. Liberal Education.