考研201英語(yǔ)（一）在線題庫(kù)每日一練（二百一十七）

本文提供考研201英語(yǔ)（一）在線題庫(kù)每日一練，以下為具體內(nèi)容

1、In his book The Tipping Point, Malcolm Gladwell argues that “social epidemics” are driven in large part by the actions of a tiny minority of special individuals, often called influentials, who are unusually informed, persuasive, or well connected. The idea is intuitively compelling, but it doesn't explain how ideas actually spread.The supposed importance of influentials derives from a plausible-sounding but largely untested theory called the “two-step flow of communication”: Information flows from the media to the influentials and from them to everyone else. Marketers have embraced the two-step flow because it suggests that if they can just find and influence the influentials, those selected people will do most of the work for them. The theory also seems to explain the sudden and unexpected popularity of certain looks, brands, or neighborhoods. In many such cases, a cursory search for causes finds that some small group of people was wearing, promoting, or developing whatever it is before anyone else paid attention. Anecdotal evidence of this kind fits nicely with the idea that only certain special people can drive trends. In their recent work, however, some researchers have come up with the finding that influentials have far less impact on social epidemics than is generally supposed. In fact, they don't seem to be required at all.The researchers' argument stems from a simple observation about social influence: with the exception of a few celebrities like Oprah Winfrey—whose outsize presence is primarily a function of media, not interpersonal, influence—even the most influential members of a population simply don't interact with that many others. Yet it is precisely these non-celebrity influentials who, according to the two-step-flow theory, are supposed to drive social epidemics, by influencing their friends and colleagues directly. For a social epidemic to occur, however, each person so affected, must then influence his or her own acquaintances, who must in turn influence theirs, and so on; and just how many others pay attention to each of these people has little to do with the initial influential. If people in the network just two degrees removed from the initial influential prove resistant, for example, the cascade of change won't propagate very far or affect many people.Building on the basic truth about interpersonal influence, the researchers studied the dynamics of social influence by conducting thousands of computer simulations of populations, manipulating a number of variables relating to people's ability to influence others and their tendency to be influenced. They found that the principal requirement for what is called “global cascades” — the widespread propagation of influence through networks—is the presence not of a few influentials but, rather, of a critical mass of easily influenced people. 1.By citing the book The Tipping Point, the author intends to（  ）.2.The author suggests that the "two-step-flow theory" （  ）.  3.What the researchers have observed recently shows that （  ）.  4.The underlined phrase “these people” in paragraph 4 refers to the ones who （  ）.  5.What is the essential element in the dynamics of social influence?

問(wèn)題1

A、analyze the consequences of social epidemics

B、discuss influentials' function in spreading ideas

C、exemplify people's intuitive response to social epidemics

D、describe the essential characteristics of influentials

問(wèn)題2

A、serves as a solution to marketing problems

B、has helped explain certain prevalent trends

C、has won support from influentials

D、requires solid evidence for its validity

問(wèn)題3

A、the power of influence goes with social interactions

B、interpersonal links can be enhanced through the media

C、influentials have more channels to reach the public

D、most celebrities enjoy wide media attention

問(wèn)題4

A、stay outside the network of social influence

B、have little contact with the source of influence

C、are influenced and then influence others

D、are influenced by the initial influential

問(wèn)題5

A、The eagerness to be accepted.

B、The impulse to influence others.

C、The readiness to be influenced.

D、The inclination to rely on others.

2、The rough guide to marketing success used to be that you got what you paid for. No longer. While traditional “paid” media—such as television commercials and print advertisements—still play a major role, companies today can exploit many alternative forms of media. Consumers passionate about a product may create “owned” media by sending e-mail alerts about products and sales to customers registered with its Web site. The way consumers now approach the broad range of factors beyond conventional paid media. Paid and owned media are controlled by marketers promoting their own products. For earned media, such marketers act as the initiator for users' responses. But in some cases, one marketer's owned media become another marketer's paid media—for instance, when an e-commerce retailer sells ad space on its Web site. We define such sold media as owned media whose traffic is so strong that other organizations place their content or e-commerce engines within that environment. This trend, which we believe is still in its infancy, effectively began with retailers and travel providers such as airlines and hotels and will no doubt go further. Johnson & Johnson, for example, has created BabyCenter, a stand-alone media property that promotes complementary and even competitive products. Besides generating income, the presence of other marketers makes the site seem objective, gives companies opportunities to learn valuable information about the appeal of other companies' marketing, and may help expand user traffic for all companies concerned. The same dramatic technological changes that have provided marketers with more (and more diverse) communications choices have also increased the risk that passionate consumers will voice their opinions in quicker, more visible, and much more damaging ways. Such hijacked media are the opposite of earned media: an asset or campaign becomes hostage to consumers, other stakeholders, or activists who make negative allegations about a brand or product. Members of social networks, for instance, are learning that they can hijack media to apply pressure on the businesses that originally created them. If that happens, passionate consumers would try to persuade others to boycott products, putting the reputation of the target company at risk. In such a case, the company's response may not be sufficiently quick or thoughtful, and the learning curve has been steep. Toyota Motor, for example, alleviated some of the damage from its recall crisis earlier this year with a relatively quick and well-orchestrated social-media response campaign, which included efforts to engage with consumers directly on sites such as Twitter and the social-news site Digg. 1.Consumers may create “earned” media when they are（  ）.2.According to Paragraph 2, sold media feature （  ）.  3.The author indicates in Paragraph 3 that earned media （  ）.  4.Toyota Motor's experience is cited as an example of （  ）.  5.Which of the following is the text mainly about ? 

問(wèn)題1

A、obscssed with online shopping at certain Web sites

B、inspired by product-promoting e-mails sent to them

C、eager to help their friends promote quality products

D、enthusiastic about recommending their favorite products

問(wèn)題2

A、a safe business environment

B、random competition

C、strong user traffic

D、flexibility in organization

問(wèn)題3

A、invite constant conflicts with passionate consumers

B、can be used to produce negative effects in marketing

C、may be responsible for fiercer competition

D、deserve all the negative comments about them

問(wèn)題4

A、responding effectively to hijacked media

B、persuading customers into boycotting products

C、cooperating with supportive consumers

D、taking advantage of hijacked media

問(wèn)題5

A、Alternatives to conventional paid media.

B、Conflict between hijacked and earned media.

C、Dominance of hijacked media.

D、Popularity of owned media.

3、People are, on the whole, poor at considering background information when making individual decisions. At first glance this might seem like a strength that （1） the ability to make judgments which are unbiased by （2） factors. But Dr. Uri Simonsohn speculated that an inability to consider the big （3） was leading decision-makers to be biased by the daily samples of information they were working with. （4）, he theorised that a judge （5） of appearing too soft （6） crime might be more likely to send someone to prison （7） he had already sentenced five or six other defendants only to forced community service on that day.To （8） this idea, he turned to the university-admissions process. In theory, the （9） of an applicant should not depend on the few others （10） randomly for interview during the same day, but Dr Simonsohn suspected the truth was （11）.He studied the results of 9,323 MBA interviews （12） by 31 admissions officers. The interviewers had （13） applicants on a scale of one to five. This scale （14） numerous factors into consideration. The scores were （15） used in conjunction with an applicant’s score on the Graduate Management Admission Test, or GMAT, a standardised exam which is （16） out of 800 points, to make a decision on whether to accept him or her.Dr Simonsonh found if the score of the previous candidate in a daily series of interviewees was 0.75 points or more higher than that of the one （17） that, then the score for the next applicant would （18） by an average of 0.075 points. This might sound small, but to （19） the effects of such a decrease a candidate would need 30 more GMAT points than would otherwise have been （20）.

問(wèn)題1

A、grants

B、submits

C、transmits

D、delivers

問(wèn)題2

A、minor

B、objective

C、crucial

D、external

問(wèn)題3

A、issue

B、vision

C、picture

D、moment

問(wèn)題4

A、For example

B、On average

C、In principle

D、Above all

問(wèn)題5

A、fond

B、fearful

C、capable

D、thoughtless

問(wèn)題6

A、in

B、on

C、to

D、for

問(wèn)題7

A、if

B、until

C、though

D、unless

問(wèn)題8

A、promote

B、emphasize

C、share

D、test

問(wèn)題9

A、decision

B、quality

C、status

D、success

問(wèn)題10

A、chosen

B、studied

C、found

D、identified

問(wèn)題11

A、exceptional

B、defensible

C、replaceable

D、otherwise

問(wèn)題12

A、inspired

B、expressed

C、conducted

D、secured

問(wèn)題13

A、assigned

B、rated

C、matched

D、arranged

問(wèn)題14

A、put

B、got

C、gave

D、took

問(wèn)題15

A、instead

B、then

C、ever

D、rather

問(wèn)題16

A、selected

B、passed

C、marked

D、introduced

問(wèn)題17

A、before

B、after

C、above

D、below

問(wèn)題18

A、jump

B、float

C、drop

D、fluctuate

問(wèn)題19

A、achieve

B、undo

C、maintain

D、disregard

問(wèn)題20

A、promising

B、possible

C、necessary

D、helpful

4、In the 2006 film version of The Devil Wears Prada, Miranda Priestly, played by Meryl Streep, scold her unattractive assistant for imagining that high fashion doesn't affect her. Priestly explains how the deep blue color of the assistant's sweater descended over the years from fashion shows to department stores and to the bargain bin in which the poor girl doubtless found her garment.This top-down conception of the fashion business couldn't be more out of date or at odds with feverish world described in Overdressed, Elizabeth Cline's three-year indictment of “fast fashion”. In the last decades or so, advances in technology have allowed mass-market labels such as Zara, H&M, and Uniqlo to react to trends more quickly and anticipate demand more precisely. Quicker turnarounds mean less wasted inventory, more frequent releases, and more profit. Those labels encourage style-conscious consumers to see clothes as disposable—meant to last only a wash or two, although they don't advertise that—and to renew their wardrobe every few weeks. By offering on-trend items at dirt-cheap prices, Cline argues, these brands have hijacked fashion cycles, shaking an industry long accustomed to a seasonal pace.The victims of this revolution, of course, are not limited to designers. For H&M to offer a $5.95 knit miniskirt in all its 2,300-plus stores around the world, it must rely on low-wage, overseas labor, order in volumes that strain natural resources, and use massive amounts of harmful chemicals.Overdressed is the fashion world's answer to consumer-activist bestsellers like Michael Pollan's The Omnivore’s Dilemma. “Mass-produced clothing, like fast food, fills a hunger and need, yet is non-durable, and wasteful,” Cline argues. Americans, she finds, buy roughly 20 billion garments a year—about 64 items per person—and no matter how much they give away, this excess leads to waste. Towards the end of Overdressed, Cline introduced her ideal, a Brooklyn woman named Sarah Kate Beaumont, who since 2008 has made all of her own clothes—and beautifully. But as Cline is the first to note, it took Beaumont decades to perfect her craft; her example can't be knocked off.Though several fast-fashion companies have made efforts to curb their impact on labor and the environment—including H&M, with its green Conscious Collection Line—Cline believes lasting change can only be effected by the customer. She exhibits the idealism common to many advocates of sustainability, be it in food or in energy. Vanity is a constant; people will only start shopping more sustainably when they can't afford not to.1.Priestly criticizes her assistant for her（  ）.2.According to Cline, mass-market labels urge consumers to （  ）.  3.The word “indictment” (Line 3, Para.2) is closest in meaning to （  ）.  4.Which of the following can be inferred from the last paragraph?　5.What is the subject of the text?

問(wèn)題1

A、poor bargaining skill

B、insensitivity to fashion

C、obsession with high fashion

D、lack of imagination

問(wèn)題2

A、combat unnecessary waste

B、shut out the feverish fashion world

C、resist the influence of advertisements

D、shop for their garments more frequently　　

問(wèn)題3

A、accusation　　

B、enthusiasm　　

C、indifference　　

D、tolerance　　

問(wèn)題4

A、Vanity has more often been found in idealists.　　

B、The fast-fashion industry ignores sustainability.　　

C、People are more interested in unaffordable garments.　　

D、Pricing is vital to environment-friendly purchasing.　　

問(wèn)題5

A、Satire on an extravagant lifestyle.　　

B、Challenge to a high-fashion myth.　　

C、Criticism of the fast-fashion industry.　　

D、Exposure of a mass-market secret.

5、An old saying has it that half of all advertising budgets are wasted—the trouble is, no one knows which half. In the internet age, at least in theory, this fraction can be much reduced. By watching what people search for, click on and say online, companies can aim “behavioural” ads at those most likely to buy.In the past couple of weeks a quarrel has illustrated the value to advertisers of such fine-grained information: Should advertisers assume that people are happy to be tracked and sent behavioural ads? Or should they have explicit permission?In December 2010 America's Federal Trade Commission (FTC) proposed adding a “do not track” (DNT) option to internet browsers, so that users could tell advertisers that they did not want to be followed. Microsoft's Internet Explorer and Apple's Safari both offer DNT; Google's Chrome is due to do so this year. In February the FTC and the Digital Advertising Alliance (DAA) agreed that the industry would get cracking on responding to DNT requests.On May 31st Microsoft set off the row. It said that Internet Explorer 10, the version due to appear with windows 8, would have DNT as a default.Advertisers are horrified. Human nature being what it is, most people stick with default settings. Few switch DNT on now, but if tracking is off it will stay off. Bob Liodice, the chief executive of the Association of National Advertisers, says consumers will be worse off if the industry cannot collect information about their preferences. People will not get fewer ads, he says. “They'll get less meaningful, less targeted ads.”It is not yet clear how advertisers will respond. Getting a DNT signal does not oblige anyone to stop tracking, although some companies have promised to do so. Unable to tell whether someone really objects to behavioural ads or whether they are sticking with Microsoft's default, some may ignore a DNT signal and press on anyway.Also unclear is why Microsoft has gone it alone. After all, it has an ad business too, which it says will comply with DNT requests, though it is still working out how. If it is trying to upset Google, which relies almost wholly on advertising, it has chosen an indirect method: There is no guarantee that DNT by default will become the norm. DNT does not seem an obviously huge selling point for windows 8—though the firm has compared some of its other products favourably with Google's on that count before. Brendon Lynch, Microsoft's chief privacy officer, blogged: “We believe consumers should have more control.” Could it really be that simple?1.It is suggested in Paragraph 1 that “behavioural” ads help advertisers to（  ）.2.“The industry” (Line 4, Para.3) refers to （  ）.  3.Bob Liodice holds that setting DNT as a default（  ）.4.Which of the following is true according to Paragraph 6?5.The author's attitude towards what Brendon Lynch said in his blog is one of（  ）.

問(wèn)題1

A、ease competition among themselves

B、lower their operational costs

C、avoid complaints from consumers

D、provide better online services

問(wèn)題2

A、online advertisers

B、e-commerce conductors

C、digital information analysis

D、internet browser developers

問(wèn)題3

A、may cut the number of junk ads

B、fails to affect the ad industry

C、will not benefit consumers

D、goes against human nature

問(wèn)題4

A、DNT may not serve its intended purpose.

B、Advertisers are willing to implement DNT.

C、DNT is losing its popularity among consumers.

D、Advertisers are obliged to offer behavioural ads.

問(wèn)題5

A、indulgence

B、understanding

C、appreciation

D、skepticism