考研201英語(yǔ)（一）在線題庫(kù)每日一練（一百七十二）

本文提供考研201英語(yǔ)（一）在線題庫(kù)每日一練，以下為具體內(nèi)容

1、In his book The Tipping Point, Malcolm Gladwell argues that “social epidemics” are driven in large part by the actions of a tiny minority of special individuals, often called influentials, who are unusually informed, persuasive, or well connected. The idea is intuitively compelling, but it doesn't explain how ideas actually spread.The supposed importance of influentials derives from a plausible-sounding but largely untested theory called the “two-step flow of communication”: Information flows from the media to the influentials and from them to everyone else. Marketers have embraced the two-step flow because it suggests that if they can just find and influence the influentials, those selected people will do most of the work for them. The theory also seems to explain the sudden and unexpected popularity of certain looks, brands, or neighborhoods. In many such cases, a cursory search for causes finds that some small group of people was wearing, promoting, or developing whatever it is before anyone else paid attention. Anecdotal evidence of this kind fits nicely with the idea that only certain special people can drive trends. In their recent work, however, some researchers have come up with the finding that influentials have far less impact on social epidemics than is generally supposed. In fact, they don't seem to be required at all.The researchers' argument stems from a simple observation about social influence: with the exception of a few celebrities like Oprah Winfrey—whose outsize presence is primarily a function of media, not interpersonal, influence—even the most influential members of a population simply don't interact with that many others. Yet it is precisely these non-celebrity influentials who, according to the two-step-flow theory, are supposed to drive social epidemics, by influencing their friends and colleagues directly. For a social epidemic to occur, however, each person so affected, must then influence his or her own acquaintances, who must in turn influence theirs, and so on; and just how many others pay attention to each of these people has little to do with the initial influential. If people in the network just two degrees removed from the initial influential prove resistant, for example, the cascade of change won't propagate very far or affect many people.Building on the basic truth about interpersonal influence, the researchers studied the dynamics of social influence by conducting thousands of computer simulations of populations, manipulating a number of variables relating to people's ability to influence others and their tendency to be influenced. They found that the principal requirement for what is called “global cascades” — the widespread propagation of influence through networks—is the presence not of a few influentials but, rather, of a critical mass of easily influenced people. 1.By citing the book The Tipping Point, the author intends to（  ）.2.The author suggests that the "two-step-flow theory" （  ）.  3.What the researchers have observed recently shows that （  ）.  4.The underlined phrase “these people” in paragraph 4 refers to the ones who （  ）.  5.What is the essential element in the dynamics of social influence?

問(wèn)題1

A、analyze the consequences of social epidemics

B、discuss influentials' function in spreading ideas

C、exemplify people's intuitive response to social epidemics

D、describe the essential characteristics of influentials

問(wèn)題2

A、serves as a solution to marketing problems

B、has helped explain certain prevalent trends

C、has won support from influentials

D、requires solid evidence for its validity

問(wèn)題3

A、the power of influence goes with social interactions

B、interpersonal links can be enhanced through the media

C、influentials have more channels to reach the public

D、most celebrities enjoy wide media attention

問(wèn)題4

A、stay outside the network of social influence

B、have little contact with the source of influence

C、are influenced and then influence others

D、are influenced by the initial influential

問(wèn)題5

A、The eagerness to be accepted.

B、The impulse to influence others.

C、The readiness to be influenced.

D、The inclination to rely on others.

2、Ancient Greek philosopher Aristotle viewed laughter as “a bodily exercise precious to health.” But（1）some claims to the contrary, laughing probably has little influence on physical fitness. Laughter does （2）short-term changes in the function of the heart and its blood vessels, （3） heart rate and oxygen consumption. But because hard laughter is difficult to （4）, a good laugh is unlikely to have （5） benefits the way, say, walking or jogging does. （6）, instead of straining muscles to build them, as exercise does, laughter apparently accomplishes the （7）, studies dating back to the 1930's indicate that laughter （8） muscles, decreasing muscle tone for up to 45 minutes after the laugh dies down. Such bodily reaction might conceivably help （9） the effects of psychological stress. Anyway, the act of laughing probably does produce other types of （10） feedback, that improve an individual's emotional state.  （11） one classical theory of emotion, our feelings are partially rooted （12） physical reactions. It was argued at the end of the 19th century that humans do not cry （13） they are sad but they become sad when the tears begin to flow. Although sadness also （14） tears, evidence suggests that emotions can flow （15） muscular responses. In an experiment published in 1988, social psychologist Fritz Strack of the University of Würzburg in Germany asked volunteers to （16） a pen either with their teeth—thereby creating an artificial smile—or with their lips, which would produce a(n)（17） expression. Those forced to exercise their smiling muscles（18） more enthusiastically to funny cartoons than did those whose months were contracted in a frown,（19） that expressions may influence emotions rather than just the other way around. （20）, the physical act of laughter could improve mood. 

問(wèn)題1

A、among

B、except

C、despite

D、like

問(wèn)題2

A、reflect

B、demand

C、indicate

D、produce

問(wèn)題3

A、stabilizing

B、boosting

C、impairing

D、determining

問(wèn)題4

A、transmit

B、sustain

C、evaluate

D、observe

問(wèn)題5

A、measurable

B、manageable

C、affordable

D、renewable

問(wèn)題6

A、In turn

B、In fact

C、In addition

D、In brief

問(wèn)題7

A、opposite

B、impossible

C、average

D、expected

問(wèn)題8

A、hardens

B、weakens

C、tightens

D、relaxes

問(wèn)題9

A、aggravate

B、generate

C、moderate

D、enhance

問(wèn)題10

A、physical

B、mental

C、subconscious

D、internal

問(wèn)題11

A、Except for

B、According to

C、Due to

D、As for

問(wèn)題12

A、with

B、on

C、in

D、at

問(wèn)題13

A、unless

B、until

C、if

D、because

問(wèn)題14

A、exhausts

B、follows

C、precedes

D、suppresses

問(wèn)題15

A、into

B、from

C、towards

D、beyond

問(wèn)題16

A、fetch

B、bite

C、pick

D、hold

問(wèn)題17

A、disappointed

B、excited

C、joyful

D、indifferent

問(wèn)題18

A、adapted

B、catered

C、turned

D、reacted

問(wèn)題19

A、suggesting

B、requiring

C、mentioning

D、supposing

問(wèn)題20

A、Eventually

B、Consequently

C、Similarly

D、Conversely

3、The rough guide to marketing success used to be that you got what you paid for. No longer. While traditional “paid” media—such as television commercials and print advertisements—still play a major role, companies today can exploit many alternative forms of media. Consumers passionate about a product may create “owned” media by sending e-mail alerts about products and sales to customers registered with its Web site. The way consumers now approach the broad range of factors beyond conventional paid media. Paid and owned media are controlled by marketers promoting their own products. For earned media, such marketers act as the initiator for users' responses. But in some cases, one marketer's owned media become another marketer's paid media—for instance, when an e-commerce retailer sells ad space on its Web site. We define such sold media as owned media whose traffic is so strong that other organizations place their content or e-commerce engines within that environment. This trend, which we believe is still in its infancy, effectively began with retailers and travel providers such as airlines and hotels and will no doubt go further. Johnson & Johnson, for example, has created BabyCenter, a stand-alone media property that promotes complementary and even competitive products. Besides generating income, the presence of other marketers makes the site seem objective, gives companies opportunities to learn valuable information about the appeal of other companies' marketing, and may help expand user traffic for all companies concerned. The same dramatic technological changes that have provided marketers with more (and more diverse) communications choices have also increased the risk that passionate consumers will voice their opinions in quicker, more visible, and much more damaging ways. Such hijacked media are the opposite of earned media: an asset or campaign becomes hostage to consumers, other stakeholders, or activists who make negative allegations about a brand or product. Members of social networks, for instance, are learning that they can hijack media to apply pressure on the businesses that originally created them. If that happens, passionate consumers would try to persuade others to boycott products, putting the reputation of the target company at risk. In such a case, the company's response may not be sufficiently quick or thoughtful, and the learning curve has been steep. Toyota Motor, for example, alleviated some of the damage from its recall crisis earlier this year with a relatively quick and well-orchestrated social-media response campaign, which included efforts to engage with consumers directly on sites such as Twitter and the social-news site Digg. 1.Consumers may create “earned” media when they are（  ）.2.According to Paragraph 2, sold media feature （  ）.  3.The author indicates in Paragraph 3 that earned media （  ）.  4.Toyota Motor's experience is cited as an example of （  ）.  5.Which of the following is the text mainly about ? 

問(wèn)題1

A、obscssed with online shopping at certain Web sites

B、inspired by product-promoting e-mails sent to them

C、eager to help their friends promote quality products

D、enthusiastic about recommending their favorite products

問(wèn)題2

A、a safe business environment

B、random competition

C、strong user traffic

D、flexibility in organization

問(wèn)題3

A、invite constant conflicts with passionate consumers

B、can be used to produce negative effects in marketing

C、may be responsible for fiercer competition

D、deserve all the negative comments about them

問(wèn)題4

A、responding effectively to hijacked media

B、persuading customers into boycotting products

C、cooperating with supportive consumers

D、taking advantage of hijacked media

問(wèn)題5

A、Alternatives to conventional paid media.

B、Conflict between hijacked and earned media.

C、Dominance of hijacked media.

D、Popularity of owned media.

4、It's no surprise that Jennifer Senior's insightful, provocative magazine cover story, “I love My Children, I Hate My Life,” is arousing much chatter—nothing gets people talking like the suggestion that child rearing is anything less than a completely fulfilling, life-enriching experience. Rather than concluding that children make parents either happy or miserable, Senior suggests we need to redefine happiness: instead of thinking of it as something that can be measured by moment-to-moment joy, we should consider being happy as a past-tense condition. Even though the day-to-day experience of raising kids can be soul-crushingly hard, Senior writes that “the very things that in the moment dampen our moods can later be sources of intense gratification and delight.” The magazine cover showing an attractive mother holding a cute baby is hardly the only Madonna-and-child image on newsstands this week. There are also stories about newly adoptive—and newly single—mom Sandra Bullock, as well as the usual “Jennifer Aniston is pregnant” news. Practically every week features at least one celebrity mom, or mom-to-be, smiling on the newsstands. In a society that so persistently celebrates procreation, is it any wonder that admitting you regret having children is equivalent to admitting you support kitten-killing? It doesn't seem quite fair, then, to compare the regrets of parents to the regrets of the children. Unhappy parents rarely are provoked to wonder if they shouldn't have had kids, but unhappy childless folks are bothered with the message that children are the single most important thing in the world: obviously their misery must be a direct result of the gaping baby-size holes in their lives. Of course, the image of parenthood that celebrity magazines like Us Weekly and People present is hugely unrealistic, especially when the parents are single mothers like Bullock. According to several studies concluding that parents are less happy than childless couples, single parents are the least happy of all. No shock there, considering how much work it is to raise a kid without a partner to lean on; yet to hear Sandra and Britney tell it, raising a kid on their “own” (read: with round-the-clock help) is a piece of cake. It's hard to imagine that many people are dumb enough to want children just because Reese and Angelina make it look so glamorous: most adults understand that a baby is not a haircut. But it's interesting to wonder if the images we see every week of stress-free, happiness-enhancing parenthood aren't in some small, subconscious way contributing to our own dissatisfactions with the actual experience, in the same way that a small part of us hoped getting “the Rachel” might make us look just a little bit like Jennifer Aniston. 1.Jennifer Senior suggests in her article that raising a child can bring （  ）.  2.We learn from Paragraph 2 that（  ）.3.It is suggested in Paragraph 3 that childless folks （  ）.  4.According to Paragraph 4, the message conveyed by celebrity magazines is （  ）.  5.Which of the following can be inferred from the last paragraph? 

問(wèn)題1

A、temporary delight

B、enjoyment in progress

C、happiness in retrospect

D、lasting reward

問(wèn)題2

A、celebrity moms are a permanent source for gossip

B、single mothers with babies deserve greater attention

C、news about pregnant celebrities is entertaining

D、having children is highly valued by the public

問(wèn)題3

A、are constantly exposed to criticism

B、are largely ignored by the media

C、fail to fulfill their social responsibilities

D、are less likely to be satisfied with their life

問(wèn)題4

A、soothing

B、ambiguous

C、compensatory

D、misleading

問(wèn)題5

A、Having children contributes little to the glamour of celebrity moms.

B、Celebrity moms have influenced our attitude towards child rearing.

C、Having children intensifies our dissatisfaction with life.

D、We sometimes neglect the happiness from child rearing.

5、If the trade unionist Jimmy Hoffa were alive today, he would probably represent civil servant. When Hoffa's Teamsters were in their prime in 1960, only one in ten American government workers belonged to a union; now 36% do. In 2009 the number of unionists in America's public sector passed that of their fellow members in the private sector. In Britain, more than half of public-sector workers but only about 15% of private-sector ones are unionized. There are three reasons for the public-sector unions' thriving. First, they can shut things down without suffering much in the way of consequences. Second, they are mostly bright and well-educated. A quarter of America's public-sector workers have a university degree. Third, they now dominate left-of-centre politics. Some of their ties go back a long way. Britain's Labor Party, as its name implies, has long been associated with trade unionism. Its current leader, Ed Miliband, owes his position to votes from public-sector unions. At the state level their influence can be even more fearsome. Mark Baldassare of the Public Policy Institute of California points out that much of the state's budget is patrolled by unions. The teachers' unions keep an eye on schools, the CCPOA on prisons and a variety of labor groups on health care. In many rich countries average wages in the state sector are higher than in the private one. But the real gains come in benefits and work practices. Politicians have repeatedly “backloaded” public-sector pay deals, keeping the pay increases modest but adding to holidays and especially pensions that are already generous. Reform has been vigorously opposed, perhaps most egregiously in education, where charter schools, academies and merit pay all faced drawn-out battles. Even though there is plenty of evidence that the quality of the teachers is the most important variable, teachers' unions have fought against getting rid of bad ones and promoting good ones. As the cost to everyone else has become clearer, politicians have begun to clamp down. In Wisconsin the unions have rallied thousands of supporters against Scott Walker, the hardline Republican governor. But many within the public sector suffer under the current system, too. John Donahue at Harvard's Kennedy School points out that the norms of culture in Western civil services suit those who want to stay put but is bad for high achievers. The only American public-sector workers who earn well above $250,000 a year are university sports coaches and the president of the United States. Bankers' fat pay packets have attracted much criticism, but a public-sector system that does not reward high achievers may be a much bigger problem for America. 1.It can be learned from the first paragraph that（  ）.2.Which of the following is true of Paragraph 2? 3.It can be learned from Paragraph 4 that the income in the state sector is（  ）.  4.The example of the unions in Wisconsin shows that unions （  ）.  5.John Donahue's attitude towards the public-sector system is one of （  ）.

問(wèn)題1

A、Teamsters still have a large body of members

B、Jimmy Hoffa used to work as a civil servant

C、unions have enlarged their public-sector membership

D、the government has improved its relationship with unionists

問(wèn)題2

A、Public-sector unions are prudent in taking actions.

B、Education is required for public-sector union membership.

C、Labor Party has long been fighting against public-sector unions.

D、Public-sector unions seldom get in trouble for their actions.

問(wèn)題3

A、illegally secured

B、indirectly augmented

C、excessively increased

D、fairly adjusted

問(wèn)題4

A、often run against the current political system

B、can change people's political attitudes

C、may be a barrier to public-sector reforms

D、are dominant in the government

問(wèn)題5

A、disapproval

B、appreciation

C、tolerance

D、indifference