考研201英語（一）在線題庫每日一練（一百四十四）

本文提供考研201英語（一）在線題庫每日一練，以下為具體內(nèi)容

1、In his book The Tipping Point, Malcolm Gladwell argues that “social epidemics” are driven in large part by the actions of a tiny minority of special individuals, often called influentials, who are unusually informed, persuasive, or well connected. The idea is intuitively compelling, but it doesn't explain how ideas actually spread.The supposed importance of influentials derives from a plausible-sounding but largely untested theory called the “two-step flow of communication”: Information flows from the media to the influentials and from them to everyone else. Marketers have embraced the two-step flow because it suggests that if they can just find and influence the influentials, those selected people will do most of the work for them. The theory also seems to explain the sudden and unexpected popularity of certain looks, brands, or neighborhoods. In many such cases, a cursory search for causes finds that some small group of people was wearing, promoting, or developing whatever it is before anyone else paid attention. Anecdotal evidence of this kind fits nicely with the idea that only certain special people can drive trends. In their recent work, however, some researchers have come up with the finding that influentials have far less impact on social epidemics than is generally supposed. In fact, they don't seem to be required at all.The researchers' argument stems from a simple observation about social influence: with the exception of a few celebrities like Oprah Winfrey—whose outsize presence is primarily a function of media, not interpersonal, influence—even the most influential members of a population simply don't interact with that many others. Yet it is precisely these non-celebrity influentials who, according to the two-step-flow theory, are supposed to drive social epidemics, by influencing their friends and colleagues directly. For a social epidemic to occur, however, each person so affected, must then influence his or her own acquaintances, who must in turn influence theirs, and so on; and just how many others pay attention to each of these people has little to do with the initial influential. If people in the network just two degrees removed from the initial influential prove resistant, for example, the cascade of change won't propagate very far or affect many people.Building on the basic truth about interpersonal influence, the researchers studied the dynamics of social influence by conducting thousands of computer simulations of populations, manipulating a number of variables relating to people's ability to influence others and their tendency to be influenced. They found that the principal requirement for what is called “global cascades” — the widespread propagation of influence through networks—is the presence not of a few influentials but, rather, of a critical mass of easily influenced people. 1.By citing the book The Tipping Point, the author intends to（  ）.2.The author suggests that the "two-step-flow theory" （  ）.  3.What the researchers have observed recently shows that （  ）.  4.The underlined phrase “these people” in paragraph 4 refers to the ones who （  ）.  5.What is the essential element in the dynamics of social influence?

問題1

A、analyze the consequences of social epidemics

B、discuss influentials' function in spreading ideas

C、exemplify people's intuitive response to social epidemics

D、describe the essential characteristics of influentials

問題2

A、serves as a solution to marketing problems

B、has helped explain certain prevalent trends

C、has won support from influentials

D、requires solid evidence for its validity

問題3

A、the power of influence goes with social interactions

B、interpersonal links can be enhanced through the media

C、influentials have more channels to reach the public

D、most celebrities enjoy wide media attention

問題4

A、stay outside the network of social influence

B、have little contact with the source of influence

C、are influenced and then influence others

D、are influenced by the initial influential

問題5

A、The eagerness to be accepted.

B、The impulse to influence others.

C、The readiness to be influenced.

D、The inclination to rely on others.

2、Ancient Greek philosopher Aristotle viewed laughter as “a bodily exercise precious to health.” But（1）some claims to the contrary, laughing probably has little influence on physical fitness. Laughter does （2）short-term changes in the function of the heart and its blood vessels, （3） heart rate and oxygen consumption. But because hard laughter is difficult to （4）, a good laugh is unlikely to have （5） benefits the way, say, walking or jogging does. （6）, instead of straining muscles to build them, as exercise does, laughter apparently accomplishes the （7）, studies dating back to the 1930's indicate that laughter （8） muscles, decreasing muscle tone for up to 45 minutes after the laugh dies down. Such bodily reaction might conceivably help （9） the effects of psychological stress. Anyway, the act of laughing probably does produce other types of （10） feedback, that improve an individual's emotional state.  （11） one classical theory of emotion, our feelings are partially rooted （12） physical reactions. It was argued at the end of the 19th century that humans do not cry （13） they are sad but they become sad when the tears begin to flow. Although sadness also （14） tears, evidence suggests that emotions can flow （15） muscular responses. In an experiment published in 1988, social psychologist Fritz Strack of the University of Würzburg in Germany asked volunteers to （16） a pen either with their teeth—thereby creating an artificial smile—or with their lips, which would produce a(n)（17） expression. Those forced to exercise their smiling muscles（18） more enthusiastically to funny cartoons than did those whose months were contracted in a frown,（19） that expressions may influence emotions rather than just the other way around. （20）, the physical act of laughter could improve mood. 

問題1

A、among

B、except

C、despite

D、like

問題2

A、reflect

B、demand

C、indicate

D、produce

問題3

A、stabilizing

B、boosting

C、impairing

D、determining

問題4

A、transmit

B、sustain

C、evaluate

D、observe

問題5

A、measurable

B、manageable

C、affordable

D、renewable

問題6

A、In turn

B、In fact

C、In addition

D、In brief

問題7

A、opposite

B、impossible

C、average

D、expected

問題8

A、hardens

B、weakens

C、tightens

D、relaxes

問題9

A、aggravate

B、generate

C、moderate

D、enhance

問題10

A、physical

B、mental

C、subconscious

D、internal

問題11

A、Except for

B、According to

C、Due to

D、As for

問題12

A、with

B、on

C、in

D、at

問題13

A、unless

B、until

C、if

D、because

問題14

A、exhausts

B、follows

C、precedes

D、suppresses

問題15

A、into

B、from

C、towards

D、beyond

問題16

A、fetch

B、bite

C、pick

D、hold

問題17

A、disappointed

B、excited

C、joyful

D、indifferent

問題18

A、adapted

B、catered

C、turned

D、reacted

問題19

A、suggesting

B、requiring

C、mentioning

D、supposing

問題20

A、Eventually

B、Consequently

C、Similarly

D、Conversely

3、The ethical judgments of the Supreme Court justices have become an important issue recently. The court cannot（1）its legitimacy as guardian of the rule of law（2）justices behave like politicians. Yet, in several instances, justices acted in ways that（3） the court's reputation for being independent and impartial. Justice Antonin Scalia, for example, appeared at political events. That kind of activity makes it less likely that the court's decisions will be（4）as impartial judgments. Part of the problem is that the justices are not（5） by an ethics code. At the very least, the court should make itself （6） to the code of conduct that （7） to the rest of the federal judiciary. This and other similar cases （8）  the question of whether there is still a （9） between the court and politics. The framers of the Constitution envisioned law （10） having authority apart from politics. They gave justices permanent positions （11） they would be free to （12 ）those in power and have no need to （13）political support. Our legal system was designed to set law apart from politics precisely because they are so closely （14） . Constitutional law is political because it results from choices rooted in fundamental social （15） like liberty and property. When the court deals with social policy decisions, the law it （16）is inescapably political—which is why decisions split along ideological lines are so easily （17） as unjust. The justices must （18） doubts about the court's legitimacy by making themselves （19） to the code of conduct. That would make rulings more likely to be seen as separate from politics and, （20）, convincing as law.

問題1

A、emphasize

B、maintain

C、modify

D、recognize

問題2

A、when

B、lest

C、before

D、unless

問題3

A、restored

B、weakened

C、established

D、eliminated

問題4

A、challenged

B、compromised

C、suspected

D、accepted

問題5

A、advanced

B、caught

C、bound

D、founded

問題6

A、resistant

B、subject

C、immune

D、prone

問題7

A、resorts

B、sticks

C、loads

D、applies

問題8

A、evade

B、raise

C、deny

D、settle

問題9

A、line

B、barrier

C、similarity

D、conflict

問題10

A、by

B、as

C、though

D、towards

問題11

A、so

B、since

C、provided

D、though

問題12

A、serve

B、satisfy

C、upset

D、replace

問題13

A、confirm

B、express

C、cultivate

D、offer

問題14

A、guarded

B、followed

C、studied

D、tied

問題15

A、concepts

B、theories

C、divisions

D、conventions

問題16

A、excludes

B、questions

C、shapes

D、controls

問題17

A、dismissed

B、released

C、ranked

D、distorted

問題18

A、suppress

B、exploit

C、address

D、ignore

問題19

A、accessible

B、amiable

C、agreeable

D、accountable

問題20

A、by all means

B、at all costs

C、in a word

D、as a result

4、People are, on the whole, poor at considering background information when making individual decisions. At first glance this might seem like a strength that （1） the ability to make judgments which are unbiased by （2） factors. But Dr. Uri Simonsohn speculated that an inability to consider the big （3） was leading decision-makers to be biased by the daily samples of information they were working with. （4）, he theorised that a judge （5） of appearing too soft （6） crime might be more likely to send someone to prison （7） he had already sentenced five or six other defendants only to forced community service on that day.To （8） this idea, he turned to the university-admissions process. In theory, the （9） of an applicant should not depend on the few others （10） randomly for interview during the same day, but Dr Simonsohn suspected the truth was （11）.He studied the results of 9,323 MBA interviews （12） by 31 admissions officers. The interviewers had （13） applicants on a scale of one to five. This scale （14） numerous factors into consideration. The scores were （15） used in conjunction with an applicant’s score on the Graduate Management Admission Test, or GMAT, a standardised exam which is （16） out of 800 points, to make a decision on whether to accept him or her.Dr Simonsonh found if the score of the previous candidate in a daily series of interviewees was 0.75 points or more higher than that of the one （17） that, then the score for the next applicant would （18） by an average of 0.075 points. This might sound small, but to （19） the effects of such a decrease a candidate would need 30 more GMAT points than would otherwise have been （20）.

問題1

A、grants

B、submits

C、transmits

D、delivers

問題2

A、minor

B、objective

C、crucial

D、external

問題3

A、issue

B、vision

C、picture

D、moment

問題4

A、For example

B、On average

C、In principle

D、Above all

問題5

A、fond

B、fearful

C、capable

D、thoughtless

問題6

A、in

B、on

C、to

D、for

問題7

A、if

B、until

C、though

D、unless

問題8

A、promote

B、emphasize

C、share

D、test

問題9

A、decision

B、quality

C、status

D、success

問題10

A、chosen

B、studied

C、found

D、identified

問題11

A、exceptional

B、defensible

C、replaceable

D、otherwise

問題12

A、inspired

B、expressed

C、conducted

D、secured

問題13

A、assigned

B、rated

C、matched

D、arranged

問題14

A、put

B、got

C、gave

D、took

問題15

A、instead

B、then

C、ever

D、rather

問題16

A、selected

B、passed

C、marked

D、introduced

問題17

A、before

B、after

C、above

D、below

問題18

A、jump

B、float

C、drop

D、fluctuate

問題19

A、achieve

B、undo

C、maintain

D、disregard

問題20

A、promising

B、possible

C、necessary

D、helpful

5、An old saying has it that half of all advertising budgets are wasted—the trouble is, no one knows which half. In the internet age, at least in theory, this fraction can be much reduced. By watching what people search for, click on and say online, companies can aim “behavioural” ads at those most likely to buy.In the past couple of weeks a quarrel has illustrated the value to advertisers of such fine-grained information: Should advertisers assume that people are happy to be tracked and sent behavioural ads? Or should they have explicit permission?In December 2010 America's Federal Trade Commission (FTC) proposed adding a “do not track” (DNT) option to internet browsers, so that users could tell advertisers that they did not want to be followed. Microsoft's Internet Explorer and Apple's Safari both offer DNT; Google's Chrome is due to do so this year. In February the FTC and the Digital Advertising Alliance (DAA) agreed that the industry would get cracking on responding to DNT requests.On May 31st Microsoft set off the row. It said that Internet Explorer 10, the version due to appear with windows 8, would have DNT as a default.Advertisers are horrified. Human nature being what it is, most people stick with default settings. Few switch DNT on now, but if tracking is off it will stay off. Bob Liodice, the chief executive of the Association of National Advertisers, says consumers will be worse off if the industry cannot collect information about their preferences. People will not get fewer ads, he says. “They'll get less meaningful, less targeted ads.”It is not yet clear how advertisers will respond. Getting a DNT signal does not oblige anyone to stop tracking, although some companies have promised to do so. Unable to tell whether someone really objects to behavioural ads or whether they are sticking with Microsoft's default, some may ignore a DNT signal and press on anyway.Also unclear is why Microsoft has gone it alone. After all, it has an ad business too, which it says will comply with DNT requests, though it is still working out how. If it is trying to upset Google, which relies almost wholly on advertising, it has chosen an indirect method: There is no guarantee that DNT by default will become the norm. DNT does not seem an obviously huge selling point for windows 8—though the firm has compared some of its other products favourably with Google's on that count before. Brendon Lynch, Microsoft's chief privacy officer, blogged: “We believe consumers should have more control.” Could it really be that simple?1.It is suggested in Paragraph 1 that “behavioural” ads help advertisers to（  ）.2.“The industry” (Line 4, Para.3) refers to （  ）.  3.Bob Liodice holds that setting DNT as a default（  ）.4.Which of the following is true according to Paragraph 6?5.The author's attitude towards what Brendon Lynch said in his blog is one of（  ）.

問題1

A、ease competition among themselves

B、lower their operational costs

C、avoid complaints from consumers

D、provide better online services

問題2

A、online advertisers

B、e-commerce conductors

C、digital information analysis

D、internet browser developers

問題3

A、may cut the number of junk ads

B、fails to affect the ad industry

C、will not benefit consumers

D、goes against human nature

問題4

A、DNT may not serve its intended purpose.

B、Advertisers are willing to implement DNT.

C、DNT is losing its popularity among consumers.

D、Advertisers are obliged to offer behavioural ads.

問題5

A、indulgence

B、understanding

C、appreciation

D、skepticism

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