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1、In his book The Tipping Point, Malcolm Gladwell argues that “social epidemics” are driven in large part by the actions of a tiny minority of special individuals, often called influentials, who are unusually informed, persuasive, or well connected. The idea is intuitively compelling, but it doesn't explain how ideas actually spread.The supposed importance of influentials derives from a plausible-sounding but largely untested theory called the “two-step flow of communication”: Information flows from the media to the influentials and from them to everyone else. Marketers have embraced the two-step flow because it suggests that if they can just find and influence the influentials, those selected people will do most of the work for them. The theory also seems to explain the sudden and unexpected popularity of certain looks, brands, or neighborhoods. In many such cases, a cursory search for causes finds that some small group of people was wearing, promoting, or developing whatever it is before anyone else paid attention. Anecdotal evidence of this kind fits nicely with the idea that only certain special people can drive trends. In their recent work, however, some researchers have come up with the finding that influentials have far less impact on social epidemics than is generally supposed. In fact, they don't seem to be required at all.The researchers' argument stems from a simple observation about social influence: with the exception of a few celebrities like Oprah Winfrey—whose outsize presence is primarily a function of media, not interpersonal, influence—even the most influential members of a population simply don't interact with that many others. Yet it is precisely these non-celebrity influentials who, according to the two-step-flow theory, are supposed to drive social epidemics, by influencing their friends and colleagues directly. For a social epidemic to occur, however, each person so affected, must then influence his or her own acquaintances, who must in turn influence theirs, and so on; and just how many others pay attention to each of these people has little to do with the initial influential. If people in the network just two degrees removed from the initial influential prove resistant, for example, the cascade of change won't propagate very far or affect many people.Building on the basic truth about interpersonal influence, the researchers studied the dynamics of social influence by conducting thousands of computer simulations of populations, manipulating a number of variables relating to people's ability to influence others and their tendency to be influenced. They found that the principal requirement for what is called “global cascades” — the widespread propagation of influence through networks—is the presence not of a few influentials but, rather, of a critical mass of easily influenced people. 1.By citing the book The Tipping Point, the author intends to( ).2.The author suggests that the "two-step-flow theory" ( ). 3.What the researchers have observed recently shows that ( ). 4.The underlined phrase “these people” in paragraph 4 refers to the ones who ( ). 5.What is the essential element in the dynamics of social influence?
問題1
A、analyze the consequences of social epidemics
B、discuss influentials' function in spreading ideas
C、exemplify people's intuitive response to social epidemics
D、describe the essential characteristics of influentials
問題2
A、serves as a solution to marketing problems
B、has helped explain certain prevalent trends
C、has won support from influentials
D、requires solid evidence for its validity
問題3
A、the power of influence goes with social interactions
B、interpersonal links can be enhanced through the media
C、influentials have more channels to reach the public
D、most celebrities enjoy wide media attention
問題4
A、stay outside the network of social influence
B、have little contact with the source of influence
C、are influenced and then influence others
D、are influenced by the initial influential
問題5
A、The eagerness to be accepted.
B、The impulse to influence others.
C、The readiness to be influenced.
D、The inclination to rely on others.
2、Ancient Greek philosopher Aristotle viewed laughter as “a bodily exercise precious to health.” But(1)some claims to the contrary, laughing probably has little influence on physical fitness. Laughter does (2)short-term changes in the function of the heart and its blood vessels, (3) heart rate and oxygen consumption. But because hard laughter is difficult to (4), a good laugh is unlikely to have (5) benefits the way, say, walking or jogging does. (6), instead of straining muscles to build them, as exercise does, laughter apparently accomplishes the (7), studies dating back to the 1930's indicate that laughter (8) muscles, decreasing muscle tone for up to 45 minutes after the laugh dies down. Such bodily reaction might conceivably help (9) the effects of psychological stress. Anyway, the act of laughing probably does produce other types of (10) feedback, that improve an individual's emotional state. (11) one classical theory of emotion, our feelings are partially rooted (12) physical reactions. It was argued at the end of the 19th century that humans do not cry (13) they are sad but they become sad when the tears begin to flow. Although sadness also (14) tears, evidence suggests that emotions can flow (15) muscular responses. In an experiment published in 1988, social psychologist Fritz Strack of the University of Würzburg in Germany asked volunteers to (16) a pen either with their teeth—thereby creating an artificial smile—or with their lips, which would produce a(n)(17) expression. Those forced to exercise their smiling muscles(18) more enthusiastically to funny cartoons than did those whose months were contracted in a frown,(19) that expressions may influence emotions rather than just the other way around. (20), the physical act of laughter could improve mood.
問題1
A、among
B、except
C、despite
D、like
問題2
A、reflect
B、demand
C、indicate
D、produce
問題3
A、stabilizing
B、boosting
C、impairing
D、determining
問題4
A、transmit
B、sustain
C、evaluate
D、observe
問題5
A、measurable
B、manageable
C、affordable
D、renewable
問題6
A、In turn
B、In fact
C、In addition
D、In brief
問題7
A、opposite
B、impossible
C、average
D、expected
問題8
A、hardens
B、weakens
C、tightens
D、relaxes
問題9
A、aggravate
B、generate
C、moderate
D、enhance
問題10
A、physical
B、mental
C、subconscious
D、internal
問題11
A、Except for
B、According to
C、Due to
D、As for
問題12
A、with
B、on
C、in
D、at
問題13
A、unless
B、until
C、if
D、because
問題14
A、exhausts
B、follows
C、precedes
D、suppresses
問題15
A、into
B、from
C、towards
D、beyond
問題16
A、fetch
B、bite
C、pick
D、hold
問題17
A、disappointed
B、excited
C、joyful
D、indifferent
問題18
A、adapted
B、catered
C、turned
D、reacted
問題19
A、suggesting
B、requiring
C、mentioning
D、supposing
問題20
A、Eventually
B、Consequently
C、Similarly
D、Conversely
3、The decision of the New York Philharmonic to hire Alan Gilbert as its next music director has been the talk of the classical-music world ever since the sudden announcement of his appointment in 2009. For the most part, the response has been favorable, to say the least. “Hooray! At last!” wrote Anthony Tommasini, a sober-sided classical-music critic. One of the reasons why the appointment came as such a surprise, however, is that Gilbert is comparatively little known. Even Tommasini, who had advocated Gilbert's appointment in the Times, calls him “an unpretentious musician with no air of the formidable conductor about him.” As a description of the next music director of an orchestra that has hitherto been led by musicians like Gustav Mahler and Pierre Boulez, that seems likely to have struck at least some Times readers as faint praise. For my part, I have no idea whether Gilbert is a great conductor or even a good one. To be sure, he performs an impressive variety of interesting compositions, but it is not necessary for me to visit Avery Fisher Hall, or anywhere else, to hear interesting orchestral music. All I have to do is to go to my CD shelf, or boot up my computer and download still more recorded music from iTunes. Devoted concertgoers who reply that recordings are no substitute for live performance are missing the point. For the time, attention, and money of the art-loving public, classical instrumentalists must compete not only with opera houses, dance troupes, theater companies, and museums, but also with the recorded performances of the great classical musicians of the 20th century. There recordings are cheap, available everywhere, and very often much higher in artistic quality than today's live performances; moreover, they can be “consumed” at a time and place of the listener's choosing. The widespread availability of such recordings has thus brought about a crisis in the institution of the traditional classical concert. One possible response is for classical performers to program attractive new music that is not yet available on record. Gilbert's own interest in new music has been widely noted: Alex Ross, a classical-music critic, has described him as a man who is capable of turning the Philharmonic into “a markedly different, more vibrant organization.” But what will be the nature of that difference? Merely expanding the orchestra's repertoire will not be enough. If Gilbert and the Philharmonic are to succeed, they must first change the relationship between America's oldest orchestra and the new audience it hopes to attract. 1.We learn from Para.1 that Gilbert's appointment has( ).2.Tommasini regards Gilbert as an artist who is ( ). 3.The author believes that the devoted concertgoers ( ). 4.According to the text, which of the following is true of recordings? 5.Regarding Gilbert's role in revitalizing the Philharmonic, the author feels( ).
問題1
A、incurred criticism
B、raised suspicion
C、received acclaim
D、aroused curiosity
問題2
A、influential
B、modest
C、respectable
D、talented
問題3
A、ignore the expenses of live performances
B、reject most kinds of recorded performances
C、exaggerate the variety of live performances
D、overestimate the value of live performances
問題4
A、They are often inferior to live concerts in quality.
B、They are easily accessible to the general public.
C、They help improve the quality of music.
D、They have only covered masterpieces.
問題5
A、doubtful
B、enthusiastic
C、confident
D、puzzled
4、People are, on the whole, poor at considering background information when making individual decisions. At first glance this might seem like a strength that (1) the ability to make judgments which are unbiased by (2) factors. But Dr. Uri Simonsohn speculated that an inability to consider the big (3) was leading decision-makers to be biased by the daily samples of information they were working with. (4), he theorised that a judge (5) of appearing too soft (6) crime might be more likely to send someone to prison (7) he had already sentenced five or six other defendants only to forced community service on that day.To (8) this idea, he turned to the university-admissions process. In theory, the (9) of an applicant should not depend on the few others (10) randomly for interview during the same day, but Dr Simonsohn suspected the truth was (11).He studied the results of 9,323 MBA interviews (12) by 31 admissions officers. The interviewers had (13) applicants on a scale of one to five. This scale (14) numerous factors into consideration. The scores were (15) used in conjunction with an applicant’s score on the Graduate Management Admission Test, or GMAT, a standardised exam which is (16) out of 800 points, to make a decision on whether to accept him or her.Dr Simonsonh found if the score of the previous candidate in a daily series of interviewees was 0.75 points or more higher than that of the one (17) that, then the score for the next applicant would (18) by an average of 0.075 points. This might sound small, but to (19) the effects of such a decrease a candidate would need 30 more GMAT points than would otherwise have been (20).
問題1
A、grants
B、submits
C、transmits
D、delivers
問題2
A、minor
B、objective
C、crucial
D、external
問題3
A、issue
B、vision
C、picture
D、moment
問題4
A、For example
B、On average
C、In principle
D、Above all
問題5
A、fond
B、fearful
C、capable
D、thoughtless
問題6
A、in
B、on
C、to
D、for
問題7
A、if
B、until
C、though
D、unless
問題8
A、promote
B、emphasize
C、share
D、test
問題9
A、decision
B、quality
C、status
D、success
問題10
A、chosen
B、studied
C、found
D、identified
問題11
A、exceptional
B、defensible
C、replaceable
D、otherwise
問題12
A、inspired
B、expressed
C、conducted
D、secured
問題13
A、assigned
B、rated
C、matched
D、arranged
問題14
A、put
B、got
C、gave
D、took
問題15
A、instead
B、then
C、ever
D、rather
問題16
A、selected
B、passed
C、marked
D、introduced
問題17
A、before
B、after
C、above
D、below
問題18
A、jump
B、float
C、drop
D、fluctuate
問題19
A、achieve
B、undo
C、maintain
D、disregard
問題20
A、promising
B、possible
C、necessary
D、helpful
5、In the 2006 film version of The Devil Wears Prada, Miranda Priestly, played by Meryl Streep, scold her unattractive assistant for imagining that high fashion doesn't affect her. Priestly explains how the deep blue color of the assistant's sweater descended over the years from fashion shows to department stores and to the bargain bin in which the poor girl doubtless found her garment.This top-down conception of the fashion business couldn't be more out of date or at odds with feverish world described in Overdressed, Elizabeth Cline's three-year indictment of “fast fashion”. In the last decades or so, advances in technology have allowed mass-market labels such as Zara, H&M, and Uniqlo to react to trends more quickly and anticipate demand more precisely. Quicker turnarounds mean less wasted inventory, more frequent releases, and more profit. Those labels encourage style-conscious consumers to see clothes as disposable—meant to last only a wash or two, although they don't advertise that—and to renew their wardrobe every few weeks. By offering on-trend items at dirt-cheap prices, Cline argues, these brands have hijacked fashion cycles, shaking an industry long accustomed to a seasonal pace.The victims of this revolution, of course, are not limited to designers. For H&M to offer a $5.95 knit miniskirt in all its 2,300-plus stores around the world, it must rely on low-wage, overseas labor, order in volumes that strain natural resources, and use massive amounts of harmful chemicals.Overdressed is the fashion world's answer to consumer-activist bestsellers like Michael Pollan's The Omnivore’s Dilemma. “Mass-produced clothing, like fast food, fills a hunger and need, yet is non-durable, and wasteful,” Cline argues. Americans, she finds, buy roughly 20 billion garments a year—about 64 items per person—and no matter how much they give away, this excess leads to waste. Towards the end of Overdressed, Cline introduced her ideal, a Brooklyn woman named Sarah Kate Beaumont, who since 2008 has made all of her own clothes—and beautifully. But as Cline is the first to note, it took Beaumont decades to perfect her craft; her example can't be knocked off.Though several fast-fashion companies have made efforts to curb their impact on labor and the environment—including H&M, with its green Conscious Collection Line—Cline believes lasting change can only be effected by the customer. She exhibits the idealism common to many advocates of sustainability, be it in food or in energy. Vanity is a constant; people will only start shopping more sustainably when they can't afford not to.1.Priestly criticizes her assistant for her( ).2.According to Cline, mass-market labels urge consumers to ( ). 3.The word “indictment” (Line 3, Para.2) is closest in meaning to ( ). 4.Which of the following can be inferred from the last paragraph? 5.What is the subject of the text?
問題1
A、poor bargaining skill
B、insensitivity to fashion
C、obsession with high fashion
D、lack of imagination
問題2
A、combat unnecessary waste
B、shut out the feverish fashion world
C、resist the influence of advertisements
D、shop for their garments more frequently
問題3
A、accusation
B、enthusiasm
C、indifference
D、tolerance
問題4
A、Vanity has more often been found in idealists.
B、The fast-fashion industry ignores sustainability.
C、People are more interested in unaffordable garments.
D、Pricing is vital to environment-friendly purchasing.
問題5
A、Satire on an extravagant lifestyle.
B、Challenge to a high-fashion myth.
C、Criticism of the fast-fashion industry.
D、Exposure of a mass-market secret.
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