考研201英語（一）在線題庫每日一練（一百二十七）

本文提供考研201英語（一）在線題庫每日一練，以下為具體內(nèi)容

1、In 1924 America's National Research Council sent two engineers to supervise a series of industrial experiments at a large telephone-parts factory called the Hawthorne Plant near Chicago. It hoped they would learn how stop-floor lighting （1）workers' productivity. Instead, the studies ended （2） giving their name to the "Hawthorne effect", the extremely influential idea that the very （3） to being experimented upon changed subjects' behavior. The idea arose because of the behavior of the women in the （4） Hawthorne plant. According to （5） of the experiments, their hourly output rose when lighting was increased, but also when it was dimmed. It did not （6） what was done in the experiment; （7）something was changed, productivity rose. A(n) （8） that they were being experimented upon seemed to be （9） to alter workers' behavior （10） itself. After several decades, the same data were （11） to econometric the analysis. Hawthorne experiments has another surprise in store （12） the descriptions on record, no systematic （13） was found that levels of productivity were related to changes in lighting. It turns out that peculiar way of conducting the experiments  may have led to （14） interpretation of what happened. （15）, lighting was always changed on a Sunday. When work started again on Monday, output （16） rose compared with the previous Saturday and （17） to rise for the next couple of days. （18）, a comparison with data for weeks when there was no experimentation showed that output always went up on Monday, workers （19） to be diligent for the first few days of the week in any case, before （20） a plateau and then slackening off. This suggests that the alleged "Hawthorne effect" is hard to pin down.

問題1

A、affected

B、achieved

C、extracted

D、restored

問題2

A、at

B、up

C、with

D、off

問題3

A、truth

B、sight

C、act

D、proof

問題4

A、controversial

B、perplexing

C、mischievous

D、ambiguous

問題5

A、requirements

B、explanations

C、accounts

D、assessments

問題6

A、conclude

B、matter

C、indicate

D、work

問題7

A、as far as

B、for fear that

C、in case that

D、so long as

問題8

A、awareness

B、expectation

C、sentiment

D、illusion

問題9

A、suitable

B、excessive

C、enough

D、abundant

問題10

A、about

B、for

C、on

D、by

問題11

A、compared

B、shown

C、subjected

D、conveyed

問題12

A、contrary to

B、consistent with

C、parallel with

D、peculiar to

問題13

A、evidence

B、guidance

C、implication

D、source

問題14

A、disputable

B、enlightening

C、reliable

D、misleading

問題15

A、In contrast

B、For example

C、In consequence

D、As usual

問題16

A、duly

B、accidentally

C、unpredictably

D、suddenly

問題17

A、failed

B、ceased

C、started

D、continued

問題18

A、Therefore

B、Furthermore

C、However

D、Meanwhile

問題19

A、attempted

B、tended

C、chose

D、intended

問題20

A、breaking

B、climbing

C、surpassing

D、hitting

2、Over the past decade, thousands of patents have been granted for what are called business methods. Amazon.com received one for its “one-click” online payment system. Merrill Lynch got legal protection for an asset allocation strategy. One inventor patented a technique for lifting a box.Now the nation's top patent court appears completely ready to scale back on business-method patents, which have been controversial ever since they were first authorized 10 years ago. In a move that has intellectual-property lawyers abuzz, the U.S. Court of Appeals for the Federal Circuit said it would use a particular case to conduct a broad review of business-method patents. In re Bilski, as the case is known , is “a very big deal”, says Dennis D. Crouch of the University of Missouri School of Law. It “has the potential to eliminate an entire class of patents.”Curbs on business-method claims would be a dramatic about-face, because it was the Federal Circuit itself that introduced such patents with its 1998 decision in the so-called State Street Bank case, approving a patent on a way of pooling mutual-fund assets. That ruling produced an explosion in business-method patent filings, initially by emerging Internet companies trying to stake out exclusive rights to specific types of online transactions. Later, more established companies raced to add such patents to their files, if only as a defensive move against rivals that might beat them to the punch. In 2005, IBM noted in a court filing that it had been issued more than 300 business-method patents, despite the fact that it questioned the legal basis for granting them. Similarly, some Wall Street investment firms armed themselves with patents for financial products, even as they took positions in court cases opposing the practice.The Bilski case involves a claimed patent on a method for hedging risk in the energy market. The Federal Circuit issued an unusual order stating that the case would be heard by all 12 of the court's judges, rather than a typical panel of three, and that one issue it wants to evaluate is whether it should “reconsider” its State Street Bank ruling.The Federal Circuit's action comes in the wake of a series of recent decisions by the Supreme Court that has narrowed the scope of protections for patent holders. Last April, for example, the justices signaled that too many patents were being upheld for “inventions” that are obvious. The judges on the Federal Circuit are “reacting to the anti-patent trend at the Supreme Court”, says Harold C. Wegner, a patent attorney and professor at George Washington University Law School.1.Business-method patents have recently aroused concern because of（  ）. 2.Which of the following is true of the Bilski case?3.The word “about-face” (Line 1, Para 3) most probably means （  ）.   4.We learn from the last two paragraphs that business-method patents （  ）.   5.Which of the following would be the subject of the text?

問題1

A、their limited value to businesses

B、their connection with asset allocation

C、the possible restriction on their granting

D、the controversy over their authorization

問題2

A、Its ruling complies with the court decisions.

B、It involves a very big business transaction.

C、It has been dismissed by the Federal Circuit.

D、It may change the legal practices in the U.S.

問題3

A、loss of good will

B、increase of hostility

C、change of attitude

D、enhancement of dignity

問題4

A、are immune to legal challenges

B、are often unnecessarily issued

C、lower the esteem for patent holders

D、increase the incidence of risks

問題5

A、A looming threat to business-method patents.

B、Protection for business-method patent holders.

C、A legal case regarding business-method patents.

D、A prevailing trend against business-method patents.

3、Ancient Greek philosopher Aristotle viewed laughter as “a bodily exercise precious to health.” But（1）some claims to the contrary, laughing probably has little influence on physical fitness. Laughter does （2）short-term changes in the function of the heart and its blood vessels, （3） heart rate and oxygen consumption. But because hard laughter is difficult to （4）, a good laugh is unlikely to have （5） benefits the way, say, walking or jogging does. （6）, instead of straining muscles to build them, as exercise does, laughter apparently accomplishes the （7）, studies dating back to the 1930's indicate that laughter （8） muscles, decreasing muscle tone for up to 45 minutes after the laugh dies down. Such bodily reaction might conceivably help （9） the effects of psychological stress. Anyway, the act of laughing probably does produce other types of （10） feedback, that improve an individual's emotional state.  （11） one classical theory of emotion, our feelings are partially rooted （12） physical reactions. It was argued at the end of the 19th century that humans do not cry （13） they are sad but they become sad when the tears begin to flow. Although sadness also （14） tears, evidence suggests that emotions can flow （15） muscular responses. In an experiment published in 1988, social psychologist Fritz Strack of the University of Würzburg in Germany asked volunteers to （16） a pen either with their teeth—thereby creating an artificial smile—or with their lips, which would produce a(n)（17） expression. Those forced to exercise their smiling muscles（18） more enthusiastically to funny cartoons than did those whose months were contracted in a frown,（19） that expressions may influence emotions rather than just the other way around. （20）, the physical act of laughter could improve mood. 

問題1

A、among

B、except

C、despite

D、like

問題2

A、reflect

B、demand

C、indicate

D、produce

問題3

A、stabilizing

B、boosting

C、impairing

D、determining

問題4

A、transmit

B、sustain

C、evaluate

D、observe

問題5

A、measurable

B、manageable

C、affordable

D、renewable

問題6

A、In turn

B、In fact

C、In addition

D、In brief

問題7

A、opposite

B、impossible

C、average

D、expected

問題8

A、hardens

B、weakens

C、tightens

D、relaxes

問題9

A、aggravate

B、generate

C、moderate

D、enhance

問題10

A、physical

B、mental

C、subconscious

D、internal

問題11

A、Except for

B、According to

C、Due to

D、As for

問題12

A、with

B、on

C、in

D、at

問題13

A、unless

B、until

C、if

D、because

問題14

A、exhausts

B、follows

C、precedes

D、suppresses

問題15

A、into

B、from

C、towards

D、beyond

問題16

A、fetch

B、bite

C、pick

D、hold

問題17

A、disappointed

B、excited

C、joyful

D、indifferent

問題18

A、adapted

B、catered

C、turned

D、reacted

問題19

A、suggesting

B、requiring

C、mentioning

D、supposing

問題20

A、Eventually

B、Consequently

C、Similarly

D、Conversely

4、The rough guide to marketing success used to be that you got what you paid for. No longer. While traditional “paid” media—such as television commercials and print advertisements—still play a major role, companies today can exploit many alternative forms of media. Consumers passionate about a product may create “owned” media by sending e-mail alerts about products and sales to customers registered with its Web site. The way consumers now approach the broad range of factors beyond conventional paid media. Paid and owned media are controlled by marketers promoting their own products. For earned media, such marketers act as the initiator for users' responses. But in some cases, one marketer's owned media become another marketer's paid media—for instance, when an e-commerce retailer sells ad space on its Web site. We define such sold media as owned media whose traffic is so strong that other organizations place their content or e-commerce engines within that environment. This trend, which we believe is still in its infancy, effectively began with retailers and travel providers such as airlines and hotels and will no doubt go further. Johnson & Johnson, for example, has created BabyCenter, a stand-alone media property that promotes complementary and even competitive products. Besides generating income, the presence of other marketers makes the site seem objective, gives companies opportunities to learn valuable information about the appeal of other companies' marketing, and may help expand user traffic for all companies concerned. The same dramatic technological changes that have provided marketers with more (and more diverse) communications choices have also increased the risk that passionate consumers will voice their opinions in quicker, more visible, and much more damaging ways. Such hijacked media are the opposite of earned media: an asset or campaign becomes hostage to consumers, other stakeholders, or activists who make negative allegations about a brand or product. Members of social networks, for instance, are learning that they can hijack media to apply pressure on the businesses that originally created them. If that happens, passionate consumers would try to persuade others to boycott products, putting the reputation of the target company at risk. In such a case, the company's response may not be sufficiently quick or thoughtful, and the learning curve has been steep. Toyota Motor, for example, alleviated some of the damage from its recall crisis earlier this year with a relatively quick and well-orchestrated social-media response campaign, which included efforts to engage with consumers directly on sites such as Twitter and the social-news site Digg. 1.Consumers may create “earned” media when they are（  ）.2.According to Paragraph 2, sold media feature （  ）.  3.The author indicates in Paragraph 3 that earned media （  ）.  4.Toyota Motor's experience is cited as an example of （  ）.  5.Which of the following is the text mainly about ? 

問題1

A、obscssed with online shopping at certain Web sites

B、inspired by product-promoting e-mails sent to them

C、eager to help their friends promote quality products

D、enthusiastic about recommending their favorite products

問題2

A、a safe business environment

B、random competition

C、strong user traffic

D、flexibility in organization

問題3

A、invite constant conflicts with passionate consumers

B、can be used to produce negative effects in marketing

C、may be responsible for fiercer competition

D、deserve all the negative comments about them

問題4

A、responding effectively to hijacked media

B、persuading customers into boycotting products

C、cooperating with supportive consumers

D、taking advantage of hijacked media

問題5

A、Alternatives to conventional paid media.

B、Conflict between hijacked and earned media.

C、Dominance of hijacked media.

D、Popularity of owned media.

5、An old saying has it that half of all advertising budgets are wasted—the trouble is, no one knows which half. In the internet age, at least in theory, this fraction can be much reduced. By watching what people search for, click on and say online, companies can aim “behavioural” ads at those most likely to buy.In the past couple of weeks a quarrel has illustrated the value to advertisers of such fine-grained information: Should advertisers assume that people are happy to be tracked and sent behavioural ads? Or should they have explicit permission?In December 2010 America's Federal Trade Commission (FTC) proposed adding a “do not track” (DNT) option to internet browsers, so that users could tell advertisers that they did not want to be followed. Microsoft's Internet Explorer and Apple's Safari both offer DNT; Google's Chrome is due to do so this year. In February the FTC and the Digital Advertising Alliance (DAA) agreed that the industry would get cracking on responding to DNT requests.On May 31st Microsoft set off the row. It said that Internet Explorer 10, the version due to appear with windows 8, would have DNT as a default.Advertisers are horrified. Human nature being what it is, most people stick with default settings. Few switch DNT on now, but if tracking is off it will stay off. Bob Liodice, the chief executive of the Association of National Advertisers, says consumers will be worse off if the industry cannot collect information about their preferences. People will not get fewer ads, he says. “They'll get less meaningful, less targeted ads.”It is not yet clear how advertisers will respond. Getting a DNT signal does not oblige anyone to stop tracking, although some companies have promised to do so. Unable to tell whether someone really objects to behavioural ads or whether they are sticking with Microsoft's default, some may ignore a DNT signal and press on anyway.Also unclear is why Microsoft has gone it alone. After all, it has an ad business too, which it says will comply with DNT requests, though it is still working out how. If it is trying to upset Google, which relies almost wholly on advertising, it has chosen an indirect method: There is no guarantee that DNT by default will become the norm. DNT does not seem an obviously huge selling point for windows 8—though the firm has compared some of its other products favourably with Google's on that count before. Brendon Lynch, Microsoft's chief privacy officer, blogged: “We believe consumers should have more control.” Could it really be that simple?1.It is suggested in Paragraph 1 that “behavioural” ads help advertisers to（  ）.2.“The industry” (Line 4, Para.3) refers to （  ）.  3.Bob Liodice holds that setting DNT as a default（  ）.4.Which of the following is true according to Paragraph 6?5.The author's attitude towards what Brendon Lynch said in his blog is one of（  ）.

問題1

A、ease competition among themselves

B、lower their operational costs

C、avoid complaints from consumers

D、provide better online services

問題2

A、online advertisers

B、e-commerce conductors

C、digital information analysis

D、internet browser developers

問題3

A、may cut the number of junk ads

B、fails to affect the ad industry

C、will not benefit consumers

D、goes against human nature

問題4

A、DNT may not serve its intended purpose.

B、Advertisers are willing to implement DNT.

C、DNT is losing its popularity among consumers.

D、Advertisers are obliged to offer behavioural ads.

問題5

A、indulgence

B、understanding

C、appreciation

D、skepticism

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