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1、In his book The Tipping Point, Malcolm Gladwell argues that “social epidemics” are driven in large part by the actions of a tiny minority of special individuals, often called influentials, who are unusually informed, persuasive, or well connected. The idea is intuitively compelling, but it doesn't explain how ideas actually spread.The supposed importance of influentials derives from a plausible-sounding but largely untested theory called the “two-step flow of communication”: Information flows from the media to the influentials and from them to everyone else. Marketers have embraced the two-step flow because it suggests that if they can just find and influence the influentials, those selected people will do most of the work for them. The theory also seems to explain the sudden and unexpected popularity of certain looks, brands, or neighborhoods. In many such cases, a cursory search for causes finds that some small group of people was wearing, promoting, or developing whatever it is before anyone else paid attention. Anecdotal evidence of this kind fits nicely with the idea that only certain special people can drive trends. In their recent work, however, some researchers have come up with the finding that influentials have far less impact on social epidemics than is generally supposed. In fact, they don't seem to be required at all.The researchers' argument stems from a simple observation about social influence: with the exception of a few celebrities like Oprah Winfrey—whose outsize presence is primarily a function of media, not interpersonal, influence—even the most influential members of a population simply don't interact with that many others. Yet it is precisely these non-celebrity influentials who, according to the two-step-flow theory, are supposed to drive social epidemics, by influencing their friends and colleagues directly. For a social epidemic to occur, however, each person so affected, must then influence his or her own acquaintances, who must in turn influence theirs, and so on; and just how many others pay attention to each of these people has little to do with the initial influential. If people in the network just two degrees removed from the initial influential prove resistant, for example, the cascade of change won't propagate very far or affect many people.Building on the basic truth about interpersonal influence, the researchers studied the dynamics of social influence by conducting thousands of computer simulations of populations, manipulating a number of variables relating to people's ability to influence others and their tendency to be influenced. They found that the principal requirement for what is called “global cascades” — the widespread propagation of influence through networks—is the presence not of a few influentials but, rather, of a critical mass of easily influenced people. 1.By citing the book The Tipping Point, the author intends to( ).2.The author suggests that the "two-step-flow theory" ( ). 3.What the researchers have observed recently shows that ( ). 4.The underlined phrase “these people” in paragraph 4 refers to the ones who ( ). 5.What is the essential element in the dynamics of social influence?
問題1
A、analyze the consequences of social epidemics
B、discuss influentials' function in spreading ideas
C、exemplify people's intuitive response to social epidemics
D、describe the essential characteristics of influentials
問題2
A、serves as a solution to marketing problems
B、has helped explain certain prevalent trends
C、has won support from influentials
D、requires solid evidence for its validity
問題3
A、the power of influence goes with social interactions
B、interpersonal links can be enhanced through the media
C、influentials have more channels to reach the public
D、most celebrities enjoy wide media attention
問題4
A、stay outside the network of social influence
B、have little contact with the source of influence
C、are influenced and then influence others
D、are influenced by the initial influential
問題5
A、The eagerness to be accepted.
B、The impulse to influence others.
C、The readiness to be influenced.
D、The inclination to rely on others.
2、Bankers have been blaming themselves for their troubles in public. Behind the scenes, they have been taking aim at someone else: the accounting standard-setters. Their rules, moan the banks, have forced them to report enormous losses, and it's just not fair. These rules say they must value some assets at the price a third party would pay, not the price managers and regulators would like them to fetch.Unfortunately, banks' lobbying now seems to be working. The details may be unknowable, but the independence of standard-setters, essential to the proper functioning of capital markets, is being compromised. And, unless banks carry toxic assets at prices that attract buyers, reviving the banking system will be difficult.After a bruising encounter with Congress, America's Financial Accounting Standards Board (FASB) rushed through rule changes. These gave banks more freedom to use models to value illiquid assets and more flexibility in recognizing losses on long-term assets in their income statements. Bob Herz, the FASB's chairman, cried out against those who “question our motives.” Yet bank shares rose and the changes enhance what one lobbying group politely calls “the use of judgment by management.”European ministers instantly demanded that the International Accounting Standards Board (IASB) do likewise. The IASB says it does not want to act without overall planning, but the pressure to fold when it completes its reconstruction of rules later this year is strong. Charlie McCreevy, a European commissioner, warned the IASB that it did “not live in a political vacuum” but “in the real world” and that Europe could yet develop different rules.It was banks that were on the wrong planet, with accounts that vastly overvalued assets. Today they argue that market prices overstate losses, because they largely reflect the temporary illiquidity of markets, not the likely extent of bad debts. The truth will not be known for years. But banks' shares trade below their book value, suggesting that investors are skeptical. And dead markets partly reflect the paralysis of banks which will not sell assets for fear of booking losses, yet are reluctant to buy all those supposed bargains.To get the system working again, losses must be recognized and dealt with. America's new plan to buy up toxic assets will not work unless banks mark assets to levels which buyers find attractive. Successful markets require independent and even combative standard-setters. The FASB and IASB have been exactly that, cleaning up rules on stock options and pensions, for example, against hostility from special interests. But by giving in to critics now they are inviting pressure to make more concessions.1.Bankers complained that they were forced to( ).2.According to the author, the rule changes of the FASB may result in ( ). 3.According to Paragraph 4, McCreevy objects to the IASB's attempt to ( ). 4.The author thinks the banks were “on the wrong planet” in that they ( ). 5.The author's attitude towards standard-setters is one of( ).
問題1
A、follow unfavorable asset evaluation rules
B、collect payments from third parties
C、cooperate with the price managers
D、reevaluate some of their assets
問題2
A、the diminishing role of management
B、the revival of the banking system
C、the banks' long-term asset losses
D、the weakening of its independence
問題3
A、keep away from political influences
B、evade the pressure from their peers
C、act on their own in rule-setting
D、take gradual measures in reform
問題4
A、misinterpreted market price indicators
B、exaggerated the real value of their assets
C、neglected the likely existence of bad debts
D、denied booking losses in their sale of assets
問題5
A、satisfaction
B、skepticism
C、objectiveness
D、sympathy
3、Ancient Greek philosopher Aristotle viewed laughter as “a bodily exercise precious to health.” But(1)some claims to the contrary, laughing probably has little influence on physical fitness. Laughter does (2)short-term changes in the function of the heart and its blood vessels, (3) heart rate and oxygen consumption. But because hard laughter is difficult to (4), a good laugh is unlikely to have (5) benefits the way, say, walking or jogging does. (6), instead of straining muscles to build them, as exercise does, laughter apparently accomplishes the (7), studies dating back to the 1930's indicate that laughter (8) muscles, decreasing muscle tone for up to 45 minutes after the laugh dies down. Such bodily reaction might conceivably help (9) the effects of psychological stress. Anyway, the act of laughing probably does produce other types of (10) feedback, that improve an individual's emotional state. (11) one classical theory of emotion, our feelings are partially rooted (12) physical reactions. It was argued at the end of the 19th century that humans do not cry (13) they are sad but they become sad when the tears begin to flow. Although sadness also (14) tears, evidence suggests that emotions can flow (15) muscular responses. In an experiment published in 1988, social psychologist Fritz Strack of the University of Würzburg in Germany asked volunteers to (16) a pen either with their teeth—thereby creating an artificial smile—or with their lips, which would produce a(n)(17) expression. Those forced to exercise their smiling muscles(18) more enthusiastically to funny cartoons than did those whose months were contracted in a frown,(19) that expressions may influence emotions rather than just the other way around. (20), the physical act of laughter could improve mood.
問題1
A、among
B、except
C、despite
D、like
問題2
A、reflect
B、demand
C、indicate
D、produce
問題3
A、stabilizing
B、boosting
C、impairing
D、determining
問題4
A、transmit
B、sustain
C、evaluate
D、observe
問題5
A、measurable
B、manageable
C、affordable
D、renewable
問題6
A、In turn
B、In fact
C、In addition
D、In brief
問題7
A、opposite
B、impossible
C、average
D、expected
問題8
A、hardens
B、weakens
C、tightens
D、relaxes
問題9
A、aggravate
B、generate
C、moderate
D、enhance
問題10
A、physical
B、mental
C、subconscious
D、internal
問題11
A、Except for
B、According to
C、Due to
D、As for
問題12
A、with
B、on
C、in
D、at
問題13
A、unless
B、until
C、if
D、because
問題14
A、exhausts
B、follows
C、precedes
D、suppresses
問題15
A、into
B、from
C、towards
D、beyond
問題16
A、fetch
B、bite
C、pick
D、hold
問題17
A、disappointed
B、excited
C、joyful
D、indifferent
問題18
A、adapted
B、catered
C、turned
D、reacted
問題19
A、suggesting
B、requiring
C、mentioning
D、supposing
問題20
A、Eventually
B、Consequently
C、Similarly
D、Conversely
4、A deal is a deal-except, apparently, when Entergy is involved. The company, a major energy supplier in New England, provoked justified outrage in Vermont last week when it announced it was reneging on a longstanding commitment to abide by the strict nuclear regulations. Instead, the company has done precisely what it had long promised it would not challenge the constitutionality of Vermont's rules in the federal court, as part of a desperate effort to keep its Vermont Yankee nuclear power plant running. It's a stunning move. The conflict has been surfacing since 2002, when the corporation bought Vermont's only nuclear power plant, an aging reactor in Vernon. As a condition of receiving state approval for the sale, the company agreed to seek permission from state regulators to operate past 2012. In 2006, the state went a step further, requiring that any extension of the plant's license be subject to Vermont legislature's approval. Then, too, the company went along. Either Entergy never really intended to live by those commitments, or it simply didn't foresee what would happen next. A string of accidents, including the partial collapse of a cooling tower in 2007 and the discovery of an underground pipe system leakage, raised serious questions about both Vermont Yankee's safety and Entergy's management—especially after the company made misleading statements about the pipe. Enraged by Entergy's behavior, the Vermont Senate voted 26 to 4 last year against allowing an extension. Now the company is suddenly claiming that the 2002 agreement is invalid because of the 2006 legislation, and that only the federal government has regulatory power over nuclear issues. The legal issues in the case are obscure: whereas the Supreme Court has ruled that states do have some regulatory authority over nuclear power, legal scholars say that Vermont case will offer a precedent-setting test of how far those powers extend. Certainly, there are valid concerns about the patchwork regulations that could result if every state sets its own rules. But had Entergy kept its word, that debate would be beside the point. The company seems to have concluded that its reputation in Vermont is already so damaged that it has noting left to lose by going to war with the state. But there should be consequences. Permission to run a nuclear plant is a public trust. Entergy runs 11 other reactors in the United States, including Pilgrim Nuclear station in Plymouth. Pledging to run Pilgrim safely, the company has applied for federal permission to keep it open for another 20 years. But as the Nuclear Regulatory Commission (NRC) reviews the company's application, it should keep it mind what promises from Entergy are worth. 1.The phrase “reneging on”(Line 2. para.1) is closest in meaning to( ).2.By entering into the 2002 agreement, Entergy intended to ( ). 3.According to Paragraph 4, Entergy seems to have problems with it ( ). 4.In the author's view, the Vermont case will test ( ). 5.It can be inferred from the last paragraph that( ).
問題1
A、condemning
B、reaffirming
C、dishonoring
D、securing
問題2
A、obtain protection from Vermont regulators
B、seek favor from the federal legislature
C、acquire an extension of its business license
D、get permission to purchase a power plant
問題3
A、managerial practices
B、technical innovativeness
C、financial goals
D、business vision
問題4
A、Entergy's capacity to fulfill all its promises
B、the mature of states' patchwork regulations
C、the federal authority over nuclear issues
D、the limits of states' power over nuclear issues
問題5
A、Entergy's business elsewhere might be affected
B、the authority of the NRC will be defied
C、Entergy will withdraw its Plymouth application
D、Vermont's reputation might be damaged
5、The US $3-million Fundamental Physics Prize is indeed an interesting experiment, as Alexander Polyakov said when he accepted this year’s award in March. And it is far from the only one of its type. As a News Feature article in Nature discusses, a string of lucrative awards for researchers have joined the Nobel Prizes in recent years. Many, like the Fundamental Physics Prize, are funded from the telephone-number-sized bank accounts of Internet entrepreneurs. These benefactors have succeeded in their chosen fields, they say, and they want to use their wealth to draw attention to those who have succeeded in science.What's not to like? Quite a lot, according to a handful of scientists quoted in the News Feature. You cannot buy class, as the old saying goes, and these upstart entrepreneurs cannot buy their prizes the prestige of the Nobels. The new awards are an exercise in self-promotion for those behind them, say scientists. They could distort the achievement-based system of peer-review-led research. They could cement the status quo of peer-reviewed research. They do not fund peer-reviewed research. They perpetuate the myth of the lone genius.The goals of the prize-givers seem as scattered as the criticism. Some want to shock, others to draw people into science, or to better reward those who have made their careers in research.As Nature has pointed out before, there are some legitimate concerns about how science prizes—both new and old—are distributed. The Breakthrough Prize in Life Sciences, launched this year, takes an unrepresentative view of what the life sciences include. But the Nobel Foundation's limit of three recipients per prize, each of whom must still be living, has long been outgrown by the collaborative nature of modern research—as will be demonstrated by the inevitable row over who is ignored when it comes to acknowledging the discovery of the Higgs boson. The Nobels were, of course, themselves set up by a very rich individual who had decided what he wanted to do with his own money. Time, rather than intention, has given them legitimacy.As much as some scientists may complain about the new awards, two things seem clear. First, most researchers would accept such a prize if they were offered one. Second, it is surely a good thing that the money and attention come to science rather than go elsewhere. It is fair to criticize and question the mechanism—that is the culture of research, after all—but it is the prize-givers, money to do with as they please. It is wise to take such gifts with gratitude and grace.1.The Fundamental Physics Prize is seen as( ).2.The critics think that the new awards will most benefit ( ). 3.The discovery of the Higgs boson is a typical case which involves ( ). 4.According to Paragraph 4, which of the following is true of the Nobels?5.The author believes that the new awards are( ).
問題1
A、a symbol of the entrepreneurs' wealth
B、a possible replacement of the Nobel Prizes
C、a handsome reward for researchers
D、an example of bankers, investments
問題2
A、the profit-oriented scientists
B、the founders of the awards
C、the achievement-based system
D、peer-review-led research
問題3
A、the joint effort of modern researchers
B、controversies over the recipients' status
C、the demonstration of research findings
D、legitimate concerns over the new prizes
問題4
A、History has never cast doubt on them.
B、They are the most representative honor.
C、Their legitimacy has long been in dispute.
D、Their endurance has done justice to them.
問題5
A、harmful to the culture of research
B、acceptable despite the criticism
C、subject to undesirable changes
D、unworthy of public attention
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