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1、In his book The Tipping Point, Malcolm Gladwell argues that “social epidemics” are driven in large part by the actions of a tiny minority of special individuals, often called influentials, who are unusually informed, persuasive, or well connected. The idea is intuitively compelling, but it doesn't explain how ideas actually spread.The supposed importance of influentials derives from a plausible-sounding but largely untested theory called the “two-step flow of communication”: Information flows from the media to the influentials and from them to everyone else. Marketers have embraced the two-step flow because it suggests that if they can just find and influence the influentials, those selected people will do most of the work for them. The theory also seems to explain the sudden and unexpected popularity of certain looks, brands, or neighborhoods. In many such cases, a cursory search for causes finds that some small group of people was wearing, promoting, or developing whatever it is before anyone else paid attention. Anecdotal evidence of this kind fits nicely with the idea that only certain special people can drive trends. In their recent work, however, some researchers have come up with the finding that influentials have far less impact on social epidemics than is generally supposed. In fact, they don't seem to be required at all.The researchers' argument stems from a simple observation about social influence: with the exception of a few celebrities like Oprah Winfrey—whose outsize presence is primarily a function of media, not interpersonal, influence—even the most influential members of a population simply don't interact with that many others. Yet it is precisely these non-celebrity influentials who, according to the two-step-flow theory, are supposed to drive social epidemics, by influencing their friends and colleagues directly. For a social epidemic to occur, however, each person so affected, must then influence his or her own acquaintances, who must in turn influence theirs, and so on; and just how many others pay attention to each of these people has little to do with the initial influential. If people in the network just two degrees removed from the initial influential prove resistant, for example, the cascade of change won't propagate very far or affect many people.Building on the basic truth about interpersonal influence, the researchers studied the dynamics of social influence by conducting thousands of computer simulations of populations, manipulating a number of variables relating to people's ability to influence others and their tendency to be influenced. They found that the principal requirement for what is called “global cascades” — the widespread propagation of influence through networks—is the presence not of a few influentials but, rather, of a critical mass of easily influenced people. 1.By citing the book The Tipping Point, the author intends to( ).2.The author suggests that the "two-step-flow theory" ( ). 3.What the researchers have observed recently shows that ( ). 4.The underlined phrase “these people” in paragraph 4 refers to the ones who ( ). 5.What is the essential element in the dynamics of social influence?
問題1
A、analyze the consequences of social epidemics
B、discuss influentials' function in spreading ideas
C、exemplify people's intuitive response to social epidemics
D、describe the essential characteristics of influentials
問題2
A、serves as a solution to marketing problems
B、has helped explain certain prevalent trends
C、has won support from influentials
D、requires solid evidence for its validity
問題3
A、the power of influence goes with social interactions
B、interpersonal links can be enhanced through the media
C、influentials have more channels to reach the public
D、most celebrities enjoy wide media attention
問題4
A、stay outside the network of social influence
B、have little contact with the source of influence
C、are influenced and then influence others
D、are influenced by the initial influential
問題5
A、The eagerness to be accepted.
B、The impulse to influence others.
C、The readiness to be influenced.
D、The inclination to rely on others.
2、The decision of the New York Philharmonic to hire Alan Gilbert as its next music director has been the talk of the classical-music world ever since the sudden announcement of his appointment in 2009. For the most part, the response has been favorable, to say the least. “Hooray! At last!” wrote Anthony Tommasini, a sober-sided classical-music critic. One of the reasons why the appointment came as such a surprise, however, is that Gilbert is comparatively little known. Even Tommasini, who had advocated Gilbert's appointment in the Times, calls him “an unpretentious musician with no air of the formidable conductor about him.” As a description of the next music director of an orchestra that has hitherto been led by musicians like Gustav Mahler and Pierre Boulez, that seems likely to have struck at least some Times readers as faint praise. For my part, I have no idea whether Gilbert is a great conductor or even a good one. To be sure, he performs an impressive variety of interesting compositions, but it is not necessary for me to visit Avery Fisher Hall, or anywhere else, to hear interesting orchestral music. All I have to do is to go to my CD shelf, or boot up my computer and download still more recorded music from iTunes. Devoted concertgoers who reply that recordings are no substitute for live performance are missing the point. For the time, attention, and money of the art-loving public, classical instrumentalists must compete not only with opera houses, dance troupes, theater companies, and museums, but also with the recorded performances of the great classical musicians of the 20th century. There recordings are cheap, available everywhere, and very often much higher in artistic quality than today's live performances; moreover, they can be “consumed” at a time and place of the listener's choosing. The widespread availability of such recordings has thus brought about a crisis in the institution of the traditional classical concert. One possible response is for classical performers to program attractive new music that is not yet available on record. Gilbert's own interest in new music has been widely noted: Alex Ross, a classical-music critic, has described him as a man who is capable of turning the Philharmonic into “a markedly different, more vibrant organization.” But what will be the nature of that difference? Merely expanding the orchestra's repertoire will not be enough. If Gilbert and the Philharmonic are to succeed, they must first change the relationship between America's oldest orchestra and the new audience it hopes to attract. 1.We learn from Para.1 that Gilbert's appointment has( ).2.Tommasini regards Gilbert as an artist who is ( ). 3.The author believes that the devoted concertgoers ( ). 4.According to the text, which of the following is true of recordings? 5.Regarding Gilbert's role in revitalizing the Philharmonic, the author feels( ).
問題1
A、incurred criticism
B、raised suspicion
C、received acclaim
D、aroused curiosity
問題2
A、influential
B、modest
C、respectable
D、talented
問題3
A、ignore the expenses of live performances
B、reject most kinds of recorded performances
C、exaggerate the variety of live performances
D、overestimate the value of live performances
問題4
A、They are often inferior to live concerts in quality.
B、They are easily accessible to the general public.
C、They help improve the quality of music.
D、They have only covered masterpieces.
問題5
A、doubtful
B、enthusiastic
C、confident
D、puzzled
3、People are, on the whole, poor at considering background information when making individual decisions. At first glance this might seem like a strength that (1) the ability to make judgments which are unbiased by (2) factors. But Dr. Uri Simonsohn speculated that an inability to consider the big (3) was leading decision-makers to be biased by the daily samples of information they were working with. (4), he theorised that a judge (5) of appearing too soft (6) crime might be more likely to send someone to prison (7) he had already sentenced five or six other defendants only to forced community service on that day.To (8) this idea, he turned to the university-admissions process. In theory, the (9) of an applicant should not depend on the few others (10) randomly for interview during the same day, but Dr Simonsohn suspected the truth was (11).He studied the results of 9,323 MBA interviews (12) by 31 admissions officers. The interviewers had (13) applicants on a scale of one to five. This scale (14) numerous factors into consideration. The scores were (15) used in conjunction with an applicant’s score on the Graduate Management Admission Test, or GMAT, a standardised exam which is (16) out of 800 points, to make a decision on whether to accept him or her.Dr Simonsonh found if the score of the previous candidate in a daily series of interviewees was 0.75 points or more higher than that of the one (17) that, then the score for the next applicant would (18) by an average of 0.075 points. This might sound small, but to (19) the effects of such a decrease a candidate would need 30 more GMAT points than would otherwise have been (20).
問題1
A、grants
B、submits
C、transmits
D、delivers
問題2
A、minor
B、objective
C、crucial
D、external
問題3
A、issue
B、vision
C、picture
D、moment
問題4
A、For example
B、On average
C、In principle
D、Above all
問題5
A、fond
B、fearful
C、capable
D、thoughtless
問題6
A、in
B、on
C、to
D、for
問題7
A、if
B、until
C、though
D、unless
問題8
A、promote
B、emphasize
C、share
D、test
問題9
A、decision
B、quality
C、status
D、success
問題10
A、chosen
B、studied
C、found
D、identified
問題11
A、exceptional
B、defensible
C、replaceable
D、otherwise
問題12
A、inspired
B、expressed
C、conducted
D、secured
問題13
A、assigned
B、rated
C、matched
D、arranged
問題14
A、put
B、got
C、gave
D、took
問題15
A、instead
B、then
C、ever
D、rather
問題16
A、selected
B、passed
C、marked
D、introduced
問題17
A、before
B、after
C、above
D、below
問題18
A、jump
B、float
C、drop
D、fluctuate
問題19
A、achieve
B、undo
C、maintain
D、disregard
問題20
A、promising
B、possible
C、necessary
D、helpful
4、“The Heart of the Matter,” the just-released report by the American Academy of Arts and Sciences (AAAS), deserves praise for affirming the importance of the humanities and social sciences to the prosperity and security of liberal democracy in America. Regrettably, however, the report's failure to address the true nature of the crisis facing liberal education may cause more harm than good.In 2010, leading congressional Democrats and Republicans sent letters to the AAAS asking that it identify actions that could be taken by “federal, state and local governments, universities, foundations, educators, individual benefactors and others” to “maintain national excellence in humanities and social scientific scholarship and education.” In response, the American Academy formed the Commission on the Humanities and Social Sciences. Among the commission's 51 members are top-tier-university presidents, scholars, lawyers, judges, and business executives, as well as prominent figures from diplomacy, filmmaking, music and journalism.The goals identified in the report are generally admirable. Because representative government presupposes an informed citizenry, the report supports full literacy; stresses the study of history and government, particularly American history and American government; and encourages the use of new digital technologies. To encourage innovation and competition, the report calls for increased investment in research, the crafting of coherent curricula that improve students' ability to solve problems and communicate effectively in the 21st century, increased funding for teachers and the encouragement of scholars to bring their learning to bear on the great challenges of the day. The report also advocates greater study of foreign languages, international affairs and the expansion of study abroad programs.Unfortunately, despite 2% years in the making, “The Heart of the Matter” never gets to the heart of the matter: the illiberal nature of liberal education at our leading colleges and universities. The commission ignores that for several decades America's colleges and universities have produced graduates who don't know the content and character of liberal education and are thus deprived of its benefits. Sadly, the spirit of inquiry once at home on campus has been replaced by the use of the humanities and social sciences as vehicles for publicizing “progressive,” or left-liberal propaganda.Today, professors routinely treat the progressive interpretation of history and progressive public policy as the proper subject of study while portraying conservative or classical liberal ideas—such as free markets and self-reliance—as falling outside the boundaries of routine, and sometimes legitimate, intellectual investigation.The AAAS displays great enthusiasm for liberal education. Yet its report may well set back reform by obscuring the depth and breadth of the challenge that Congress asked it to illuminate. 1.According to Paragraph 1, what is the author's attitude toward the AAAS's report?2.Influential figures in the Congress required that the AAAS report on how to( ).3.According to Paragraph 3, the report suggests ( ). 4.The author implies in Paragraph 5 that professors are ( ). 5.Which of the following would be the best title for the text?
問題1
A、Critical.
B、Appreciative.
C、Contemptuous.
D、Tolerant.
問題2
A、safeguard individuals' rights to education
B、define the government's role in education
C、retain people's interest in liberal education
D、keep a leading position in liberal education
問題3
A、an exclusive study of American history
B、a greater emphasis on theoretical subjects
C、the application of emerging technologies
D、funding for the study of foreign languages
問題4
A、supportive of free markets
B、biased against classical liberal ideas
C、cautious about intellectual investigation
D、conservative about public policy
問題5
A、Illiberal Education and “The Heart of the Matter”.
B、The AAAS's Contribution to Liberal Education.
C、Ways to Grasp “The Heart of the Matter”.
D、Progressive Policy vs. Liberal Education.
5、King Juan Carlos of Spain once insisted “kings don't abdicate, they dare in their sleep.” But embarrassing scandals and the popularity of the republican left in the recent Euro-elections have forced him to eat his words and stand down. So, does the Spanish crisis suggest that monarchy is seeing its last days? Does that mean the writing is on the wall for all European royals, with their magnificent uniforms and majestic lifestyle? The Spanish case provides arguments both for and against monarchy. When public opinion is particularly polarised, as it was following the end of the Franco regime, monarchs can rise above “mere” politics and “embody” a spirit of national unity. It is this apparent transcendence of politics that explains monarchs' continuing popularity polarized. And also, the Middle East excepted, Europe is the most monarch-infested region in the world, with 10 kingdoms (not counting Vatican City and Andorra). But unlike their absolutist counterparts in the Gulf and Asia, most royal families have survived because they allow voters to avoid the difficult search for a non-controversial but respected public figure. Even so, kings and queens undoubtedly have a downside. Symbolic of national unity as they claim to be, their very history—and sometimes the way they behave today—embodies outdated and indefensible privileges and inequalities. At a time when Thomas Piketty and other economists are warning of rising inequality and the increasing power of inherited wealth, it is bizarre that wealthy aristocratic families should still be the symbolic heart of modern democratic states. The most successful monarchies strive to abandon or hide their old aristocratic ways. Princes and princesses have day-jobs and ride bicycles, not horses (or helicopters). Even so, these are wealthy families who party with the international 1%, and media intrusiveness makes it increasingly difficult to maintain the right image. While Europe's monarchies will no doubt be smart enough to survive for some time to come, it is the British royals who have most to fear from the Spanish example. It is only the Queen who has preserved the monarchy's reputation with her rather ordinary (if well-heeled) granny style. The danger will come with Charles, who has both an expensive taste of lifestyle and a pretty hierarchical view of the world. He has failed to understand that monarchies have largely survived because they provide a service–as non-controversial and non-political heads of state. Charles ought to know that as English history shows, it is kings, not republicans, who are the monarchy's worst enemies. 1.According to the first two Paragraphs, King Juan Carlos of Spain( ). 2.Monarchs are kept as heads of state in Europe mostly ( ). 3.Which of the following is shown to be odd, according to Paragraph 4? 4.The British royals “have most to fear” because Charle ( ). 5.Which of the following is the best title of the text?
問題1
A、used turn enjoy high public support
B、was unpopular among European royals
C、cased his relationship with his rivals
D、ended his reign in embarrassment
問題2
A、owing to their undoubted and respectable status
B、to achieve a balance between tradition and reality
C、to give voter more public figures to look up to
D、due to their everlasting political embodiment
問題3
A、Aristocrats' excessive reliance on inherited wealth.
B、The role of the nobility in modern democracies.
C、The simple lifestyle of the aristocratic families.
D、The nobility's adherence to their privileges.
問題4
A、takes a rough line on political issues
B、fails to change his lifestyle as advised
C、takes republicans as his potential allies
D、fails to adapt himself to his future role
問題5
A、Carlos, Glory and Disgrace Combined
B、Charles, Anxious to Succeed to the Throne
C、Carlos, a Lesson for All European Monarchs
D、Charles, Slow to React to the Coming Threats
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