考研201英語（一）在線題庫每日一練（五十七）

本文提供考研201英語（一）在線題庫每日一練，以下為具體內(nèi)容

1、Bankers have been blaming themselves for their troubles in public. Behind the scenes, they have been taking aim at someone else: the accounting standard-setters. Their rules, moan the banks, have forced them to report enormous losses, and it's just not fair. These rules say they must value some assets at the price a third party would pay, not the price managers and regulators would like them to fetch.Unfortunately, banks' lobbying now seems to be working. The details may be unknowable, but the independence of standard-setters, essential to the proper functioning of capital markets, is being compromised. And, unless banks carry toxic assets at prices that attract buyers, reviving the banking system will be difficult.After a bruising encounter with Congress, America's Financial Accounting Standards Board (FASB) rushed through rule changes. These gave banks more freedom to use models to value illiquid assets and more flexibility in recognizing losses on long-term assets in their income statements. Bob Herz, the FASB's chairman, cried out against those who “question our motives.” Yet bank shares rose and the changes enhance what one lobbying group politely calls “the use of judgment by management.”European ministers instantly demanded that the International Accounting Standards Board (IASB) do likewise. The IASB says it does not want to act without overall planning, but the pressure to fold when it completes its reconstruction of rules later this year is strong. Charlie McCreevy, a European commissioner, warned the IASB that it did “not live in a political vacuum” but “in the real world” and that Europe could yet develop different rules.It was banks that were on the wrong planet, with accounts that vastly overvalued assets. Today they argue that market prices overstate losses, because they largely reflect the temporary illiquidity of markets, not the likely extent of bad debts. The truth will not be known for years. But banks' shares trade below their book value, suggesting that investors are skeptical. And dead markets partly reflect the paralysis of banks which will not sell assets for fear of booking losses, yet are reluctant to buy all those supposed bargains.To get the system working again, losses must be recognized and dealt with. America's new plan to buy up toxic assets will not work unless banks mark assets to levels which buyers find attractive. Successful markets require independent and even combative standard-setters. The FASB and IASB have been exactly that, cleaning up rules on stock options and pensions, for example, against hostility from special interests. But by giving in to critics now they are inviting pressure to make more concessions.1.Bankers complained that they were forced to（  ）.2.According to the author, the rule changes of the FASB may result in （  ）.  3.According to Paragraph 4, McCreevy objects to the IASB's attempt to （  ）.  4.The author thinks the banks were “on the wrong planet” in that they （  ）.  5.The author's attitude towards standard-setters is one of（  ）.

問題1

A、follow unfavorable asset evaluation rules

B、collect payments from third parties

C、cooperate with the price managers

D、reevaluate some of their assets

問題2

A、the diminishing role of management

B、the revival of the banking system

C、the banks' long-term asset losses

D、the weakening of its independence

問題3

A、keep away from political influences

B、evade the pressure from their peers

C、act on their own in rule-setting

D、take gradual measures in reform

問題4

A、misinterpreted market price indicators

B、exaggerated the real value of their assets

C、neglected the likely existence of bad debts

D、denied booking losses in their sale of assets

問題5

A、satisfaction

B、skepticism

C、objectiveness

D、sympathy

2、The rough guide to marketing success used to be that you got what you paid for. No longer. While traditional “paid” media—such as television commercials and print advertisements—still play a major role, companies today can exploit many alternative forms of media. Consumers passionate about a product may create “owned” media by sending e-mail alerts about products and sales to customers registered with its Web site. The way consumers now approach the broad range of factors beyond conventional paid media. Paid and owned media are controlled by marketers promoting their own products. For earned media, such marketers act as the initiator for users' responses. But in some cases, one marketer's owned media become another marketer's paid media—for instance, when an e-commerce retailer sells ad space on its Web site. We define such sold media as owned media whose traffic is so strong that other organizations place their content or e-commerce engines within that environment. This trend, which we believe is still in its infancy, effectively began with retailers and travel providers such as airlines and hotels and will no doubt go further. Johnson & Johnson, for example, has created BabyCenter, a stand-alone media property that promotes complementary and even competitive products. Besides generating income, the presence of other marketers makes the site seem objective, gives companies opportunities to learn valuable information about the appeal of other companies' marketing, and may help expand user traffic for all companies concerned. The same dramatic technological changes that have provided marketers with more (and more diverse) communications choices have also increased the risk that passionate consumers will voice their opinions in quicker, more visible, and much more damaging ways. Such hijacked media are the opposite of earned media: an asset or campaign becomes hostage to consumers, other stakeholders, or activists who make negative allegations about a brand or product. Members of social networks, for instance, are learning that they can hijack media to apply pressure on the businesses that originally created them. If that happens, passionate consumers would try to persuade others to boycott products, putting the reputation of the target company at risk. In such a case, the company's response may not be sufficiently quick or thoughtful, and the learning curve has been steep. Toyota Motor, for example, alleviated some of the damage from its recall crisis earlier this year with a relatively quick and well-orchestrated social-media response campaign, which included efforts to engage with consumers directly on sites such as Twitter and the social-news site Digg. 1.Consumers may create “earned” media when they are（  ）.2.According to Paragraph 2, sold media feature （  ）.  3.The author indicates in Paragraph 3 that earned media （  ）.  4.Toyota Motor's experience is cited as an example of （  ）.  5.Which of the following is the text mainly about ? 

問題1

A、obscssed with online shopping at certain Web sites

B、inspired by product-promoting e-mails sent to them

C、eager to help their friends promote quality products

D、enthusiastic about recommending their favorite products

問題2

A、a safe business environment

B、random competition

C、strong user traffic

D、flexibility in organization

問題3

A、invite constant conflicts with passionate consumers

B、can be used to produce negative effects in marketing

C、may be responsible for fiercer competition

D、deserve all the negative comments about them

問題4

A、responding effectively to hijacked media

B、persuading customers into boycotting products

C、cooperating with supportive consumers

D、taking advantage of hijacked media

問題5

A、Alternatives to conventional paid media.

B、Conflict between hijacked and earned media.

C、Dominance of hijacked media.

D、Popularity of owned media.

3、In order to “change lives for the better” and reduce “dependency,” George Osborne, Chancellor of the Exchequer, introduced the “upfront work search” scheme. Only if the jobless arrive at the jobcentre with a CV, register for online job search, and start looking for work will they be eligible for benefit—and then they should report weekly rather than fortnightly. What could be more reasonable?More apparent reasonableness followed. There will now be a seven-day wait for the jobseeker's allowance. “Those first few days should be spent looking for work, not looking to sign on,” he claimed. “We’re doing these things because we know they help people stay off benefits and help those on benefits get into work faster.” Help? Really? On first hearing, this was the socially concerned chancellor, trying to change lives for the better, complete with “reforms” to an obviously indulgent system that demands too little effort from the newly unemployed to find work, and subsidises laziness. What motivated him, we were to understand, was his zeal for “fundamental fairness”—protecting the taxpayer, controlling spending and ensuring that only the most deserving claimants received their benefits.Losing a job is hurting: you don't skip down to the jobcentre with a song in your heart, delighted at the prospect of doubling your income from the generous state. It is financially terrifying, psychologically embarrassing and you know that support is minimal and extraordinarily hard to get. You are now not wanted; you are now excluded from the work environment that offers purpose and structure in your life. Worse, the crucial income to feed yourself and your family and pay the bills has disappeared. Ask anyone newly unemployed what they want and the answer is always: a job.But in Osbomeland, your first instinct is to fall into dependency—permanent dependency if you can get it—supported by a state only too ready to indulge your falsehood. It is as though 20 years of ever tougher reforms of the job search and benefit administration system never happened. The principle of British welfare is no longer that you can insure yourself against the risk of unemployment and receive unconditional payments if the disaster happens. Even the very phrase “jobseeker's allowance” is about redefining the unemployed as a “jobseeker” who had no fundamental right to a benefit he or she has earned through making national insurance contributions. Instead, the claimant receives a time-limited “allowance,” conditional on actively seeking a job; no entitlement and no insurance, at $71.70 a week, one of the least generous in the EU. 1.George Osborne's scheme was intended to（  ）.2.The phrase “to sign on”(Paragraph 2) most probably means （  ）.  3.What prompted the chancellor to develop his scheme?4.According to Paragraph 3, being unemployed makes one feel （  ）.  5.To which of the following would the author most probably agree?

問題1

A、motivate the unemployed to report voluntarily

B、provide the unemployed with easier access to benefits

C、encourage jobseekers, active engagement in job seeking

D、guarantee jobseekers' legitimate right to benefits

問題2

A、to register for an allowance from the government

B、to accept the government's restrictions on the allowance

C、to check on the availability of jobs at the jobcentre

D、to attend a governmental job-training program

問題3

A、A desire to secure a better life for all.

B、An eagerness to protect the unemployed.

C、An urge to be generous to the claimants.

D、A passion to ensure fairness for taxpayers.

問題4

A、insulted

B、uneasy

C、enraged

D、guilty

問題5

A、Unemployment benefits should not be made conditional.

B、The British welfare system indulges jobseekers' laziness.

C、The jobseekers' allowance has met their actual needs.

D、Osborne's reforms will reduce the risk of unemployment.

4、All around the world, lawyers generate more hostility than the members of any other profession— with the possible exception of journalism. But there are few places where clients have more grounds for complaint than America.During the decade before the economic crisis, spending on legal services in America grew twice as fast as inflation. The best lawyers made skyscrapers-full of money, tempting ever more students to pile into law schools. But most law graduates never get a big-firm job. Many of them instead become the kind of nuisance-lawsuit filer that makes the tort system a costly nightmare.There are many reasons for this. One is the excessive costs of a legal education. There is just one path for a lawyer in most American states: a four-year undergraduate degree in some unrelated subject, then a three-year law degree at one of 200 law schools authorized by the American Bar Association and an expensive preparation for the bar exam. This leaves today's average law-school graduate with $100,000 of debt on top of undergraduate debts. Law-school debt means that they have to work fearsomely hard.Reforming the system would help both lawyers and their customers. Sensible ideas have been around for a long time, but the state-level bodies that govern the profession have been too conservative to implement them. One idea is to allow people to study law as an undergraduate degree. Another is to let students sit for the bar after only two years of law school. If the bar exam is truly a stern enough test for a would-be lawyer, those who can sit it earlier should be allowed to do so. Students who do not need the extra training could cut their debt mountain by a third.The other reason why costs are so high is the restrictive guild-like ownership structure of the business. Except in the District of Columbia, non-lawyers may not own any share of a law firm. This keeps fees high and innovation slow. There is pressure for change from within the profession, but opponents of change among the regulators insist that keeping outsiders out of a law firm isolates lawyers from the pressure to make money rather than serve clients ethically.In fact, allowing non-lawyers to own shares in law firms would reduce costs and improve services to customers, by encouraging law firms to use technology and to employ professional managers to focus on improving firms' efficiency. After all, other countries, such as Australia and Britain, have started liberalizing their legal professions. America should follow. 1.A lot of students take up law as their profession due to（  ）.2.Which of the following adds to the costs of legal education in most American states?3.Hindrance to the reform of the legal system originates from （  ）.  4.The guild-like ownership structure is considered “restrictive” partly because it （  ）.  5.In this text, the author mainly discusses（  ）.

問題1

A、the growing demand from clients

B、the increasing pressure of inflation

C、the prospect of working in big firms

D、the attraction of financial rewards

問題2

A、Higher tuition fees for undergraduate studies.

B、Pursuing a bachelor's degree in another major.

C、Admissions approval from the bar association.

D、Receiving training by professional associations.

問題3

A、non-professionals' sharp criticism

B、lawyers' and clients' strong resistance

C、the rigid bodies governing the profession

D、the stem exam for would-be lawyers

問題4

A、prevents lawyers from gaining due profits

B、keeps lawyers from holding law-firm shares

C、aggravates the ethical situation in the trade

D、bans outsiders' involvement in the profession

問題5

A、flawed ownership of America's law firms and its causes

B、the factors that help make a successful lawyer in America

C、a problem in America's legal profession and solutions to it

D、the role of undergraduate studies in America's legal education

5、The US $3-million Fundamental Physics Prize is indeed an interesting experiment, as Alexander Polyakov said when he accepted this year’s award in March. And it is far from the only one of its type. As a News Feature article in Nature discusses, a string of lucrative awards for researchers have joined the Nobel Prizes in recent years. Many, like the Fundamental Physics Prize, are funded from the telephone-number-sized bank accounts of Internet entrepreneurs. These benefactors have succeeded in their chosen fields, they say, and they want to use their wealth to draw attention to those who have succeeded in science.What's not to like? Quite a lot, according to a handful of scientists quoted in the News Feature. You cannot buy class, as the old saying goes, and these upstart entrepreneurs cannot buy their prizes the prestige of the Nobels. The new awards are an exercise in self-promotion for those behind them, say scientists. They could distort the achievement-based system of peer-review-led research. They could cement the status quo of peer-reviewed research. They do not fund peer-reviewed research. They perpetuate the myth of the lone genius.The goals of the prize-givers seem as scattered as the criticism. Some want to shock, others to draw people into science, or to better reward those who have made their careers in research.As Nature has pointed out before, there are some legitimate concerns about how science prizes—both new and old—are distributed. The Breakthrough Prize in Life Sciences, launched this year, takes an unrepresentative view of what the life sciences include. But the Nobel Foundation's limit of three recipients per prize, each of whom must still be living, has long been outgrown by the collaborative nature of modern research—as will be demonstrated by the inevitable row over who is ignored when it comes to acknowledging the discovery of the Higgs boson. The Nobels were, of course, themselves set up by a very rich individual who had decided what he wanted to do with his own money. Time, rather than intention, has given them legitimacy.As much as some scientists may complain about the new awards, two things seem clear. First, most researchers would accept such a prize if they were offered one. Second, it is surely a good thing that the money and attention come to science rather than go elsewhere. It is fair to criticize and question the mechanism—that is the culture of research, after all—but it is the prize-givers, money to do with as they please. It is wise to take such gifts with gratitude and grace.1.The Fundamental Physics Prize is seen as（  ）.2.The critics think that the new awards will most benefit （  ）.  3.The discovery of the Higgs boson is a typical case which involves （  ）.  4.According to Paragraph 4, which of the following is true of the Nobels?5.The author believes that the new awards are（  ）.

問題1

A、a symbol of the entrepreneurs' wealth

B、a possible replacement of the Nobel Prizes

C、a handsome reward for researchers

D、an example of bankers, investments

問題2

A、the profit-oriented scientists

B、the founders of the awards

C、the achievement-based system

D、peer-review-led research

問題3

A、the joint effort of modern researchers

B、controversies over the recipients' status

C、the demonstration of research findings

D、legitimate concerns over the new prizes

問題4

A、History has never cast doubt on them.

B、They are the most representative honor.

C、Their legitimacy has long been in dispute.

D、Their endurance has done justice to them.

問題5

A、harmful to the culture of research

B、acceptable despite the criticism

C、subject to undesirable changes

D、unworthy of public attention