2015年浙江大學(xué)考博英語真題

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Architects are hopeless when it comes to deciding whether the public will view their designs as marvels or monstrosities, according to a study by Canadian psychologists. They say designers should go back to school to learn about ordinary people’s tastes. Many buildings that appeal to architects get the thumbs down from the public. Robert Gifford of the University of Victoria in British Columbia decided to find out whether architects understand public preferences and simply disagree with them, or fail to understand the lay person’s view.

With his colleague graham brown, he asked 25 experienced architects to look at photos of 42 large  buildings  in  the  US,  Canada,  Europe  and  Hong  Kong.  The  architects  predicted  how  the public  would  rate  the  buildings  on  a  scale  of  1  to  10,  where  1  represented  “terrible”  and  10 “excellent”.  a further  27  people  who were not  architects  also scored the buildings  out  of 10. In addition, eight architects gave their own personal ratings of the buildings. 

The three  groups  tended to agree among themselves  on  a building’s  merits.  And architects correctly  predicted  that  lay  people  would  on  average  rate  buildings   higher   than  they  did themselves. but for individual buildings, the architects’ perceptions of what the lay people would think were often way off the mark. “Some architects are quite good at predicting lay preferences, but others are not onl y poor at it, they get it backwards.” says Gifford.

For  instance,  architects  gave  the  Stockley Park  building  b-3  offices  in  London  a  moderate rating of 5.2. They thought the public would like it much better, predicting a rating of 6.3. But the public  actually  disliked  the  offices,  and  gave  it  4.7.  Gifford  thinks  that  lay  people  respond  to specific features of buildings, such as durability and originality, and hopes to pin down what they are.

“Architects in architecture school need to be taught how lay people think about buildings,”

Gifford concludes. He doesn’t think designers should pander to the lowest common denominator, but  suggests  they should aspire towards  buildings  that appeal  to the public and architects  alike, such as the bank of china building in Hong Kong.

Marco Goldschmidt of the Richard Rogers partnership, designers of the millennium dome in London, thinks  the study is  flawed.  “The authors  have  assumed, wrongl y,  that buildings  can be meaningfully judged  from photographs  rather  than actual visits,”  he says.  Goldschmidt thinks  it would  be  more  significant  and  interesting  to  look  at  the  divergence  of  public  taste  between generations.

66. What does the first paragraph of this passage imply?

A. architects have a dark future in designing marvelous buildings.

B. architects don’t care about how ordinary people view their designs. C. it is very difficult for architects to please the general public.

D. architects don’t know much about the public tastes for buildings.

67. Through his study, Robert Gifford found that .

A. the three groups had similar responses to the photos of 42 large buildings

B. the architects generall y rated buildings lower than lay people

C. the architects predicted precisely the preferences of lay people

D. no architect could predict the public tastes towards buildings accurately

68. From the passage we can learn that the bank of china building in Hong Kong . A. panders to the lowest common denominator

B. gets a low rate from the architects

C. appeals to the public as well as the architects

D. gives the architects a lot of aspiration

69. Marco Goldschmidt thinks that Gifford’s study is flawed because . A. it uses photos instead of actual visits

B. it ignores the public tastes between generations

C. it lacks the necessary significance and interests

D. it doesn’t take into account the differences within the public

70. What does the passage mainly deal with ? A. how to design attractive buildings.

B. architects need to understand public tastes.

C. how lay people view buildings.

D. different tastes between architects and the public.

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